Bullywood v. TikTok?

So this time, India decided to ban TikTok permanently*, depriving the Chinese platform of 17% of the world population, and of a nation that will never reach herd immunity when it comes to dance and music.

The 59 Chinese apps banned by India

India will survive: it's much easier to replace an app with tens of existing rivals than, say, to dump Huawei for another 5G provider.

TikTok will survive, but that sets a disturbing precedent. Somehow, ByteDance has been exposed to this kind of risks ever since they swallowed Musical.ly two years ago, and many consider TikTok as a Trojan Horse for Beijing more subtle than WeChat. So when it spread even faster than coronavirus*, calls to flatten the curve multiplied. And when Zhang Yiming hired former Disney streaming boss Kevin Mayer to lead TikTok and to become ByteDance's COO, some saw it as - beyond the obvious reach for proven talent - a telltale sign that some sort of sheep's clothing was required to better face upcoming legal battles over US national security. Obviously, proposing distinct platforms for the Chinese market (Douyin) and overseas isn't enough.

The weeks and months to come will test many nations, players, and sectors as TikTok extends across new territories and verticals (health, education...). ByteDance could prolong its success with other assets such as Xigua Video, an even more direct competitor to YouTube: with its limit of 60' loops, TikTok itself can't go further than 2 hand washings, and you can imitate Twitter and double your core limit once, but your concept has to keep some consistency. Of course, along the way, ByteDance will further perfect its already impressive A.I. know-how (something among others that Vine didn't have).

Can TikTok's momentum be broken by this single setback? No. But if the US or the EU start weighing in, things could change.

One thing is sure: India is changing. And even before this episode, Narendra Modi was benchmarking China for online censorship***. This is not just about banning 59 apps from a coopetitor nation, but in the process, about rounding up all players in a most pervasive, theoretically open ecosystem.

mot-bile 2020

* along with 58 other apps, starting with WeChat 

** mentioning killer apps during a lockdown sounds obscene because it is, but TikTok and Zoom purely seized the moment
*** see for instance "India Proposes Chinese-Style Internet Censorship" (NYT 20190214)

Ready Player oksusu Social VR?

Introduced at the 2018 Mobile World Congress, and launched two weeks ago, oksusu Social VR provides, as the name suggests, social interactions in virtual environments by leveraging SK Telecom's 10M-subscriber-strong OTT platform oksusu. The service works with Samsung Gear VR and Google Daydream headsets, and video quality is equivalent to 80-inch full HD, with potential upgrades to 8K (7,680 x 4,320) and 360-degree IMAX screens on 5G.

Of course, Social VR has a role to play to promote 5G, which SKT is expected to launch this December. From day one, the experience ticks all the boxes to fill bigger pipes: higher definition, enhanced interactivity for key verticals (music, movies, sports, games...), new mass entertainment, (social) network effect,...

Catch me if you can

What's interesting is the angle SKT used to market the new service in their PR release "From virtual reality to cinema dating reality" ("가상현실에서 영화관 데이트 현실로" - 20181011): almost a dating or date-enhancing app, for young Koreans to escape a distressing everyday life, and to become successful avatars in exciting virtual worlds.

'Second Life', meet Spielberg's 'Ready Player One'.

Granted, there are technical constraints, you'll have to wait for that sensitive suit, and for the moment, 'interactions' are basically what audiences are allowed to do IRL: discuss with their neighbors, change seats, throw popcorn at the screen. And to avoid inaudibility, only up to eight people can chat together while watching the same video contents in one of the 5 kinds of virtual spaces already available: living room, movie theater, performance hall, sports venue, and e-sports room. 

So couch potato goes VR, but that's the only the beginning. You can already watch NBA games on VR, and judging how GAFA joined the sports rights battle, more platforms will emerge. Including for amateur virtual space designers - think MySpace in the age of Google Sketchup and Google Tilt. I'm pretty sure Korea will soon have its fair share of the VR addicts I envisioned in my 1980s short story 'Lautriv'.

A couple of years ago, I was dragged to a hologram K-pop musical in Seoul, and most fans came in pairs or small groups of friends, enjoying the show almost as if it were the same thing. But you wouldn't have Beatlemania-level screams, which I think may happen in a soundproof environment many are used to: the noraebang or karaoke room they book for a couple of hours to let it go full throttle. I bet many of these facilities will add the VR experience, to spice up the karaoke (on stage with your idol), or simply for sessions of oksusu Social VR (or their likes) between friends. PC-bang may evolve differently, with smaller cells, and a focus on VR games and e-sports.

Anyway, you won't know what hits you until it's too late.

mot-bile 2018

Skype keeps moving, Google googling

Microsoft purchased VoIP 1.0 leader Skype. Not for the technology but for the address books and the entry point to interhuman communications, something Redmond still has trouble getting into.

Google Music sounds like Google Book redux. No agreements yet, but a statement, and an invitation to store your stuff on Big G's cloud. You know, Google, not the major media company but the tech nerds with the big servers that never crash (take that Jeff - see "Melting clouds"). And as YouTube turns 6, Google promotes user generated quality content (YouTube Next, YouTube Creator Institute, YouTube NextUp...). So beyond storage, the idea will soon be to source new talents and to give everyone the opportunity to broadcast oneself.

The main news here is not the service but the branding: it's not "Google Music" but "Music Beta by Google", which allows a future brand to fill the blank (ie a future purchase), but furthermore echoes Google's pervasiveness on Android. In Korea, for instance, a country where it was lagging far behind Naver or Daum, the company managed to accumulate an impressive content far beyond mobile searches, through its no-logo apps and in particular in the LBS fields (maps, places...).

The debate shouldn't be only about collecting personal data but about dominant position in collaborative contents.

mot-bile 2011

Mating season for media : Steve & Ruppert / Time Inc, Conde Nast, Hearst & Meredith

Gossip of the day : Hearst heart Time heart Meredith heart Conde Nast. It heard it through the newsvine, or rather the NYT : "Group of Magazine Publishers Is Said to Be Building an Online Newsstand", the fabled "iTunes for magazines". The New York Times itself being an item on the Amazon Kindle platform*.

The previous day, the same NYT had a story about that flirt between Murdoch and Balmer : jealous of Google's curves, Baldy would like to keep the moghul's treasures for himself : only Bing would be able to reach inside its pages**.

In Korea, courting may turn predatorial : antitrust laws allow press groups to develop bigger TV channels. Big fishs are literally venturing into / vulturing around the pond.

The hate / love relationship between traditional media and new media remains in this transitional phase when nothing seems to be granted, even for major stars. No one seems to be sustainably bankable.

So major studios people tend to cling to behaviors they feel comfortable with : investing in the latest technologies to appear up to date, promising blockbusters with Ocean's Twenty Six castings... but they still have no script, no storyboard, and no director whatsoever.

So what they're basically trying to do is to put everybody together for one night in some sort of Kodak Theater, betting on favorable buzz outside and last minute deals inside, forcing smiles and spotlights to the point no outsider may notice the collection of butcher knives.


mot-bile 2009

* Speaking of platforms and music : Brian Stelter also mentions in his article YouTube's Vevo music video platform.
** "News Corp. Weighs an Exclusive Alliance With Bing" (NYT - 20091124)

iPhone Worm Raises Its Ugly Head : Rick Astley

Worse than I Love You ? Never Gonna Give You Up.

Rick Astley made history as the first iPhone worm... down under. Not in the charts, but in Oz land : victims are plagued with Astley wallpapers on their handsets*.

After Monty Python's SPAM, England brings us another laughingStock (Aitken, Waterman) for online generations to come : the ultimate musical junk from the 80s already gave its name to "Rickrolling".

Why Astley ? Because Ashley. "Ashley Towns, a 21 year-old unemployed programmer from Wollogong, Australia", guilty for creating the worm and furthermore, for his terrible musical taste.

mot-bile 2009


* "First IPhone Worm Spreads Rick Astley Wallpaper" (PCWorld - 20091108)

Virgin Media Universal Music Unlimited

UGC certainly boosted movie theater frequentation in France with their unlimited movie service. Back then, preventing piracy was less the issue but somehow, it hooked a new generation to the going-out-for-a-movie experience... and broadcasters to the idea that the movie industry was still able to produce blockbusters.

This time, mother company Vivendi is more directly coping with illegal music download. The answer : legal but unlimited music download for Virgin Media customers (for GBP 10 to 15 per month according to Reuters).

The innovation in the concept comes from the pledge made by the ISP : Virgin will fight piracy and even suspend temporarily the lines of offenders.

The partners can expect positive peer pressure : UMG rivals to join the Virgin initiative, and Virgin competitors to follow the scheme.

A win-win proposition which could - at last - help legal streams become mainstream.

Sony Aino, Satio, Yari : PlayNow, twist, tilt, turn, smash... buzz ?

May 28, 2009 : Sony Ericsson decides to wake up, launch a new campaign, and issue a series of emphatic press clips announcing 3 new devices and one proprietary movie download platform. The message : believe it or not, we've got some Sony in our DNA and we ain't gonna let competitors claim the entertainment arena for themselves.

PlayNow™ arena intends to do with movies what iTunes did for iPod and iPhone with music. The user experience does seem as un-seamless as with the Apple platform in its early stage... but with a very small and short-lived catalogue :

"- Download movies to your computer from www.playnow-arena.com/movies
- Transfer them to your Sony Ericsson phone by ‘side loading’ them from your computer to your phone using your USB device
- Watch them as often as you like for up to 90 days. The specially formatted movies are not playable on any other device
- Choose from a selection of around 15 movies at any one time, with approximately four additional titles being added to the catalogue each month to replace outgoing content
- A total of up to 60 movies can be downloaded during a twelve month period
- The available movie catalogue will be a country-specific mix of classics and newer titles" ("PlayNow™ arena with movies brings feature films to mobile phones" - SonyEricsson PR 20090528)

Kick off : this June across Europe (UK, Germany, Sweden, Norway, the Netherlands) with the W995 Walkman™. Besides, two of the tree devices introduced the same day support the new platform : the Aino and the Satio.


The Sony Ericsson Satio replaces the Sony Ericsson Idou exposed in Barcelona (a doomed brand if I ever saw one). It focuses on image : a 12 M pixel camera and a big fat memory.("Visual communication like never before with the Sony Ericsson Satio" - SonyEricsson PR 20090528)



The Sony Ericsson Aino focuses on "sound and vision". Don't misinterpret the "Remote Play for PLAYSTATION®3" feature as a Nintendo Wii remote copycat : you can mostly pair it with your console. PSP next gen becomes PSP Go, and Media Go™ / Media Home "helps you transfer, play and organise all your music, photos, videos and podcasts from your PC simply and effortlessly to enjoy directly on Aino via Wi-Fi™. No more wires, no more searching – always the latest fun." ("Sound and vision set free with the Sony Ericsson Aino" - SonyEricsson PR 20090528)



The Sony Ericsson Yari goes beyond the Aino, more into Wii territory : "Yari debuts Gesture gaming – forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action!" ("Twist, tilt, turn, smash - gesture gaming is here with the Sony Ericsson Yari" - SonyEricsson PR 20090528)


I can't see much disruption there. Except maybe for my eardrums.

Tetris turning 25... now that's distressing.

Kindle for iPhone (no iRead for iReader yet)

Kindle for iPhone* is a non-event.

From the beginning, the Kindle device was meant as a proof of concept for the Amazon platform (see "Kindle Kindle little star - take my Word" - 20071121**).

Amazon is into distribution, not hardware. Amazon v. Apple is more about coopetition than competition, Kindle v. iPhone more about complementalness than substitution.

Let's make both Jeff and Steve happy, and let's say you own both a Kindle and an iPhone : you don't carry your Kindle all the time, but now you are definitely more likely to purchase a new book, and if you can't wait you to have a peek, you can even read the first chapters on your way back home, before Whispersyncing it to your most comfortable reader.

I could bullpooh you for hours about other fascinating seamless user experiences, but I'll leave that to people who are paid for it.

Besides, Amazon is pushing hard Kindle the platform to set the standard, and the device comes only third after reach and speed. Even early adopters are feeling the pinch right now, so surfing on the iWave makes more sense to Bezos than waiting for the next Schumpeterian tsunami (if any).

And oh, within iPhone's reach, if your Kindle want to have a chat with your iPod Touch, that's perfectly okay, but they can't sing along yet (Kindle plays MP3, and poorly). Well, I guess neither of the two shopkeepers are minding right now...

This buddyship ain't no honeymoon, after all.

And who knows ? If tomorrow Apple happens to launch iRead for iReader...


* "Amazon Brings Kindle to iPhone" (20090404 PC World)

** and following episodes, including "Kindle 2 v. Print" (20090210). BTW, Amazon didn't go all the way in the fight for text-to-speech.

All you can eat content

apple is considering unlimited music services, Nokia style. apple cares more about hardware than service. apple somehow feels something has to be done in the format field if it doesn't want the iTunes / iPod / iPhone success to dry up.

SK Telecom IS an expert in marketing mobile services. It owns the platforms and the contents. And its deal with SanDisk last month in Barcelona looks more interesting to me. SanDisk's Flash memory cards + SKT's DRM solutions aim at the mobile TV and PVR (Personal Video Recorder) applications.

OK. Storage is key. OK, there's this thing about CDs going south vs immaterial music et al, and that thing about MNOs enhancing the mother of all cards, the SIM/USIM. And OK, we are more into the Blu Ray / Tera octet hard drive era than in memory card times.

But SK Telecom is venturing beyond the MNO's yard, taking yet another initiative on yet another part of the value chain. And it had been a while since they did something like that. So let's wait and see.

Sideloading live concerts

Nokia claims that 75% of mobile music downloads are actually sideloaded via the PC. So while competitors launch "traditional" online stores (PlayNow for SonyEricsson), the Finns teamed up with Universal Music Group to offer "Come With Music" packages : a sexy name for a classic hardware + 12 month subscription package... except the service is unlimited music downloads, and the mobile operator is out of the loop.

Orange Music Store eventually tries to catch up with the Vodafone platform, but at the same moment SFR Live Concerts puts the bar one notch higher. Vivendi must have noticed that the business models of music majors are changing, that album / track sales go down while live events and merchandizing go up. Majors are trimming off their catalogues, renegociating contracts, competing with concert producers, and building participating platforms to scoot new talents across the web 2.0.

So Live Concerts makes sense. So did SK Telecom's Auditions 6 years ago...

Vivendi Mobile Entertainment : Vizzavi's Second Life ?

The epitome of early WAP failures for many, Vizzavi happened to be a very successful portal : it opened the gates of Universal for Vivendi and of Mannesmann for Vodafone. Never mind the few commoners using the service door during the JV's short life.
This time, Vivendi Mobile Entertainment* means non virtual business. A paid business model leveraging on the group's successful subscription-based business models : Canal+ and SFR claim 10 and 18M subs in France, Vivendi Games 6M worldwide just for War of Warcraft, and Universal Music does sell a few tunes here and there too.
Somehow, the new portal will compete with a couple of powerful partners, but that could prove easier than growing up in a family of brands with strong egos. Yet, this time it may work, and not only because of the commoditization of broadband : Vivendi seems ready to play it smart and sexy.
Each member of the family looks fitter, more confident, a leader in his own field, more concious of its own role than a couple of years ago, when all frontiers were blurred but convergence still a joke.
I wish Cedric Ponsot and his teams the best, and the time of their lives.


* I prefer the full version to this Vivendi ME reminiscent of Windows Y2K OS

Helio to hit 100k subs, and to be hit by Earthlink's 10K

According to Helio / Helio powered by SK Telecom, the Hollywood MVNO is "on the path to surpass 100,000 subscribers by early in the second quarter of 2007" (NB : 10 month after launch) and claims an "ARPU of over $100 per month", 25% of which from data services. The proof of concept for their device driven innovation strategy reads in some interesting figures :
- a WAP penetration of over 85%, an average 400 SMS per customer (merry Xmas - those were the stats for December 2006 so you won't get any data regarding the recent launch of Helio Music) - over 70% of Helio members use MySpace Mobile
- over 80% of Helio Drift members have downloaded GPS-enabled Google Maps™ for mobile and about 70% have downloaded Buddy Beacon


According to Earthlink's 10-K, Helio Inc as well as Helio LLC (the opco) are Delaware corporations. This isn't Tinsel Town and the balance sheets are not unleaded. Up to now, each partner has spent $214M in cash and non cash assets ($40M for Earthlink's 27,000 wireless subscribers transferred in 2005, along with equipments and other assets). Each partner will spend 6 more millions in August but beyond that, there is a big question mark.

One thing is sure : the company will keep losing money for a while. Big time, because this is cellular business and even for a M-VNO with a low CAPEX, S curves tend to develop fat bellies. FYI, 2006 revenues reached $46.58M with a full launch in July (68.7% service, 31.2% equipments and other) and accumulated deficit stood at $233.7M. Provided ARPU remains at the same high-usage-low-hanging-early-adopter level, 100,000 subs would mean $120M, and an average customer base of 150,000 over the year would barely match 2006 OPEX ($186.5M). Not only does EY have "substantial doubt about the Company’s ability to continue as a going concern", but even a massive success of HELIO would only make things worse in the short term (acquisition costs).

SK Telecom and Earthlink own each 47.8% of the operation. Earthlink can't afford losing money at this pace for long, and SK Telecom could seize the opportunity to take a clearer lead. Or to bring in one ov'em "potential outside investors" (up to now, "outside investors" represented "approximately $8.0 million of funding").

At this stage and especially after the recent US-Korean FTA, I don't see SKT pulling the plug that early. Even with such a fierce competition, it wants HELIO to "achieve or maintain adequate market share or revenue or compete effectively". One one hand, we should see more "Helio powered by SK Telecom" (MySpace's exclusivity is over and the Cyworld brand could blossom beyond the platform). On the other, SKT won't wait 25 years to welcome HELIO's 3 millionth customer.

The fun is just about to start.

Google TiSP - US Open at Flushing Windows

Big G's top execs kept a poker face each time they were asked how their ISP plans were doing ? They just answered with a royal flush.

Forget about PLC (PowerLine Communications) : even in its Beta version, Google TiSP (see Google Box below) sounds like the perfect solution for broadband applications. And Google does have the content to fill the pipes (for those who subscribe by the end of the first day of April, Google Music offers a free download of Screamin' Jay Hawkins's famed "Constipation Blues").

Google Labs are already working on premium add-ons. Rumors mention cross marketing with Nike for Google Air Freshener.

Is SKT's MelOn-opoly MP3 game over ?

One day SK Telecom is fined 3.8 billion wons for illegal subsidies and the next 330 million for anticoncurrencial behavior in the mobile music field (these days KRW 1,000 = about EUR 0.827 or USD 1.090).
Even ten times lower, the second punition could be most bitter to swallow : if "subsidies" were a simple breach of clearly written rules (decision by Korea Communications Commission), market dominance demanded a much more complex analysis and reached a much higher level (decision by the Fair Trade Commission). In any case, two blows in a row cannot be considered good news.
The KCC gave SKT 60 days to allow the subscribers to his service to play MP3 files downloaded from other providers.
As seen earlier in these columns, MelOn is Korea's favorite flavor in the juicy market of mobile music, with millions of subscribers paying 5,000 wons a month to download from their mobile phone as well as from the web. Yet, it gives SKT the music major a 60.2% market share on the mobile music market which is only slightly over that of SKT the mobile operator. This isn't what I would call a MelOnopoly. But from the "customer share"'s point of view.
SKT appears to be eventually experiencing the drawbacks of its pervasive strategy, and may not remain free of entering any given market without assuming the burdens of his leadership in mobility. At home at least.
On the other hand, compelled to open up its entertainment / financial / you name it activities could lead it towards even higher ambitions.

Apple - something rotten beyond the Kingdom of France

Proprietary digital media players are now illegal in France : consumers should be able to play the tunes they purchase on any given platform.
RealNetworks, Microsoft and Sony have less to lose than Cupertino's darling : Apple is even more iTunes dependant than iPod dependant.
If abandoning the French market won't kill the group, clinging to a non-durable business model certainly will. Steve Jobs can't say he wasn't warned : his company has a knack for narcissist autism.

Barcelona 2006 Mega SIM city

Just to wrap up my last post ("TDtv and IP fews" - 20060213) : note that Orange will try IPWireless' TDtv during Q3 2006.

That's not the only news 3GSM visitors could squeeze from "Naranjita", who definitely made the headlines* with their Mega SIM concept : a 512M SIM card meant to handle heavy multimedia stuff.
Come on... You don't want to be SIMlocked for your music as well, do you ?
Not only do MNOs compete with music retailers : they're going at the SD / CF market as well, turning their handsets into slot machines.
The equation : one machine (LG for a start) = one slot = one card provider (your usual casino operator - err... mobile network operator, sorry). And make it quick before Compact Flash takes everything.
The catch ? It's just like in Sin City : your hotel provides you with a superb card to play on all its slot machines but you cannot play across the Strip unless that other casino belongs to the same mob.
More fundamentally : you want your storage device to be compatible with all your gadgets. This Mega SIM makes sense if it boosts your online experience (voice, data) and/or helps you switch handsets quicklier than you change clothes - if it is meant for storage only, you will still need other slots or ports.
Yet, it's about time MNOs realize they can do better with this exclusive entry point.


* sorry for Nok-nok (Nokia 6136 - UMA, GSM / W-LAN, microwave oven and satellite dishwasher), Skype (voice over-hyped with 3 & co), Comsys Mobile (ComMAX, "a full Mobile WiMAX baseband processor")...

http ftth pfft

While Qualcomm are suing Nokia as a retaliation against a very much needed EU investigation on Doc Jacobs' licensing practices, DoCoMo are caught copying SK Telecom : they're taking a 42% stake in a record company (Tower Records), launching a credit card brand (iD™), and even contemplating investing in Asian MNOs. Taiwan and Hong-Kong look ripe enough but an assault on Korea would be a spectacular move (unless they manage to convert LGT to W-CDMA, they'd have to claim KTF).
Competitors badly need a boost, and both seem to focus on bigger pipes. Vodafone KK are trying as hard as they can to catch up, flexing their muscles in the wireless field (Ericsson just completed a big wave of HSDPA upgrade), but other kinds of fibers are expected to be needed. KDDI decided last month to absorb PoweredCom Inc, a TEPCO subsidiary (Tokyo Electric Power Company). We're talking about Fiber To The Home (FTTH), we're talking about convergence, we're talking about a born again MNO competing not only with the leading MNO but with the fixed incumbent. Sparks will definitely fly. Concentration is on the way this side of the Pacific Ocean too.

NRJ mobile and bank robberies

From radio to TV to mobile, NRJ Group are heading for a multimedia grand slam. Of course, NRJ owner Jean-Paul Baudecroux cannot leverage on as massive a blog pool as his rival and potential target Skyrock (Skyblog drafted millions and NRJblog followed with a me-too product - still considered as such by the public)... but he's the early bird and remains the helluva dealmaker. Plus he certainly took this media a better way than other players. To the point this French operator could export the concept to Scandinavia, where M-VNOhood started : NRJ/ENERGY operates in Sweden, Norway, Finland, Denmark, but also in Germany, Switzerland or Austria. Besides, they know about network operating since the NRJ Group owns the French towerco towerCast, also a SFR partner in their DVB-H trials (see "Satellite of love"*).
Far from your usual reseller, NRJ mobile can be considered a genuine M-VNO. They're not killing voice (35 to 55 cents per mn), they're not killing SMS (6 to 12 cents apiece), they're certainly not killing radio (15 cents per mn), and they're not even killing music : 2 euros per song, that will disturb neither their carrier (SFR), nor their carrier's owner (Universal), nor even NRJ's annoucers (SFR and Universal among others). The core target is young but not so cheap, and their vanity is rewarded : customers can pick their numbers in the 06.06 series (no doubt M6 Mobile is loving it).
NRJ's partners should know about overcharging services : CIC (10% of NRJ mobile) happens to be my bank...


* by the way, TF1 & co have just started their T-DMB trials in Paris on October the 15th (one month after DVB-H), I'm sure with the blessing of LG (see "Mobile Real TV - LG and the H-free handset").

Flux your muscles, watch your wallet - music for a song ?

Viacom's MTV selected Japan and KDDI for their first subscription based music video service over 3G (Vids over 3G EVDO, then). I don't care if it raps, rocks or rolls but this rather sounds like classical music to my ears.
The other side of the East / West Sea, Korea's Daum are about to offer music for free to all their customers. Well, you can LISTEN to up to 3 songs a day within Musiccity's 400,000 song library, but the service usually costs W3,000 per month. All you have to do is being one of Daum's 35+ million subs. Obviously, the former leading portal seems allergic to MelOn, a key factor of success of SKT's Nate nowadays, along with Cyworld, the leader in homepages, a serious competitor to the Bank of Korea thanks to their quasi-currency loyalty program, and one of Musiccity's big customers. Because Musiccity is into "background music" and this kind of music seems likely to be heard far beyond its original mobile devices (elevators) : even if you can't podcast it, you can have people hear it wherever you post things (personal pages, blogs, e-mail ?). You don't even have to buy the latest 2.5 Gb-mp3-7-megapixel-4WD-phone to enjoy it*.
And what do the music majors think of this ? The Korea Music Copyright Association just gave their blessing, considering Daum already pays W125 / month / user.
Well. Once again, Korea's leading major is now a 60% SKT subsidiary.
A smarter combo ? Amp'd offers more than background music : back-uped content. I like the "safe haven" approach (for each download on your mobile phone - including mobisodes shot at Amp'd's brand new studios or your own content-, the US 3G EVDO MVNO will provide a simultaneous remote download), but I wonder if Amp'd can deliver before the big league players tune in, especially when they also envision ambitious multiplayer experiences with InfoSpace. Anyway : more hype announcements for Motorola and Kyocera, the suppliers supposed to release nice new handsets for Amp'd this fall. Remember lads : the word "fall" is zweideutig, and Moto have also been supposed to deliver ipod phones soon for a while... Verizon could hold the best spot for a takeover, being Amp'd's host through Verizon Wireless, but also a major US LLO.
Whatever the outcome, at the age of many-stop-storing and collaborative purchasing, at the age of Snocap and Mercora, you need a considerable reach by yourself and through your partners, but also more and more through not so loyal endusers.

Stephane

* You'd better invest on iRiver's latest player for your kid (ReingCom are now targeting the babies - I guess they'd better diversify beyond portable multimedia players). Anyway, any device will be more fun than Movida's : even in Puerto Rico you can't make people believe a Nokia 2270 will mobile-ize their life ("Moviliza tu vida" / "Get moving with Movida"). Talking about a revolution and an innovation... heard about Virgin Mobile's "disruptive" new service with BT Livetime ? TV over radio and an exciting EPG (Electronic Program Guide). That's DAB and SMS alerts... Radio Definitely Killed The Video Stars.

MelOn with a slice of pie

As expected (Hardware behind, hard work ahead - 20050504), SK Telecom are moving at high speed towards content : after taking a couple of months ago a slice (21.7%) of IHQ, a producer of TV shows and soaps, the Korean leader in mobility (and instant messaging as well, NateOn extending its edge over MSN Messenger) just purchased 60% of Korea's leading music major (YBM Seoul Records) to boost its MelOn mobile music portal. Their deep pockets should help them cope better than Daum with Lycos. The new and improved SKT should also pray for the Korean wave (Hallyu) to last longer than the fad for Bae Yong Joon.