Metaverse Ethics (To Be Or Not To Meta-Be)

Last Monday, Korea's Ministry of Science and ICT updated the 'Expanded Virtual World Ethics Principles' it released last Summer. Now 3 core values and 8 principles are listed under a more buzzword-friendly title 'Metaverse Ethical Principles'.

As far as core values go, 'safe experience' and 'sustainable prosperity' were much more predictable than a 'sincere identity' you usually don't associate with virtual, avatar-filled meta-worlds. But remember that this is Korea, a netizen nation were you're never totally anonymous, and where most of your online experiences require a digital ID or a digital signature (often through public-private partnerships involving such platforms as Kakao or Naver) that keeps getting smarter and smarter, and wrapping around you with tighter and tighter technologies (biometrics and blockchain on the government's menu).

Likewise, if 7 of the 8 principles follow a classic playbook...

- 4 usual suspects: 'respect for privacy', 'protection of personal data', 'autonomy' (as in lack of coercion), 'reciprocity' / mutual respect

- 3 feel-good mantras: 'fairness' / equal access, 'inclusiveness', 'responsibility for the future' / sustainability

... one oddball looks disconnected from the metaverse's inherent... disconnection: 'authenticity' means that your virtual self should behave like your actual self, since the former will impact the latter.

Forget about role playing: that's you up there. The real you, even with those fangs and wings, this embarrassing cosplay, or this spectacular virtual gender correction. After all, this is Korea, where you can't escape plastic surgery, and where you can change your name on a whim. 

The metaverse is not an out of body experience: the economics of attention go 3D, and it's not only your clicks of browsing patterns that will be captured, but also the very way you move and breathe. The more you submerge yourself into it, the better you'll be decyphered, the faster your intentions and your decisions will be detected and shaped for you. 

The guidelines for users are one thing, and service providers have their own duties in that list, but it's mostly about not overdoing it, a very vague self moderation. And of course nothing about interoperability or portability, each one can lay its traps without many consequences. 

In short, the government tells users 'be responsible', but falls short of telling service providers a decent 'don't be evil'.

This is 2022, and the 2020 metaverse bubble has already kind of deflated, a bit like in the crypto / blockchain world, where the collapse of Do Kwon's Terraform predated that of FTX. Yet both remain strategic axes of competitiveness for Korea, so this wasn't the moment to clip the wings of players who were actually involved in these guidelines.

Ready, Player Won...

mot-bile 2022

(video: Naver Z / Zepeto Studio's world building teaser)

Meta-Fiction or Meta-Stasi?

You all remember that scary picture of Mark Zuckerberg walking in a room full of unsuspecting Oculus slaves, five years ago.

Yes, yes, there's also that eerie mugshot we used two years later in our fictional "Interview with the data vampire".

 

When Zuck presented the new brand covering all the group's activities, it really felt like everybody was invited to submerge themselves again into a rosy virtual future, and forget all about an inconvenient present: the Facebook Papers and whistleblower Frances Haugen's confirmations that the platform contributes to human trafficking, Trump's insurrection, antivaxxer movements etc*...

 

'Meta' is so Facebook. That's not Google's Alphabet, the alpha and the omega, controlling the keys and tools at the source of sharing knowledge. It's all about encompassing everything, absorbing as much as possible under a gigantic, pervasive umbrella. The ultimate, self-contemplative tech blob. An infinite loop no one can escape. 

If 'Meta' opens all possibilities, the MVRS ticker 'reduces' it to the 'metaverse' flavor of the month. See? We've got the label, we made that paradigm shift, Facebook joined the dotcom club of the twenties!

The self-proclaimed 'Social technology company' will not de-merge its activities but regroup all 'Family Apps'  (Facebook, Instagram, WhatsApp, Messenger...) on one side and 'Reality Labs' (Oculus AR, Spark AR, Novi ewallet, Portal and Co.) on the other. As if to signify that somehow, these household names are not about reality, maybe closer to fiction. The toolbox and the black box.

Facebook could be such a wonderful platform if it were run properly and responsibly. Business as usual is not an option now, and certainly not when on metaverse steroids. The name change almost makes things worse, and people are expecting more than Andrew Bosworth (a.k.a. Boz the robot) and Nick Clegg (a.k.a. Scatterlings of Meta) claiming that Meta is 'building the metaverse responsibly'. Unless Facebook truly changes, it's bound to land somewhere between meta-fiction and meta-stasi.

mot-bile 2021

* let's put in the 'etc' that ad for 'Mein Kampf' Facebook proposed me the other day as a reward for browsing Republican contents (not the best incentive for reaching across the aisle).