Virgin Media Universal Music Unlimited

UGC certainly boosted movie theater frequentation in France with their unlimited movie service. Back then, preventing piracy was less the issue but somehow, it hooked a new generation to the going-out-for-a-movie experience... and broadcasters to the idea that the movie industry was still able to produce blockbusters.

This time, mother company Vivendi is more directly coping with illegal music download. The answer : legal but unlimited music download for Virgin Media customers (for GBP 10 to 15 per month according to Reuters).

The innovation in the concept comes from the pledge made by the ISP : Virgin will fight piracy and even suspend temporarily the lines of offenders.

The partners can expect positive peer pressure : UMG rivals to join the Virgin initiative, and Virgin competitors to follow the scheme.

A win-win proposition which could - at last - help legal streams become mainstream.

Sideloading live concerts

Nokia claims that 75% of mobile music downloads are actually sideloaded via the PC. So while competitors launch "traditional" online stores (PlayNow for SonyEricsson), the Finns teamed up with Universal Music Group to offer "Come With Music" packages : a sexy name for a classic hardware + 12 month subscription package... except the service is unlimited music downloads, and the mobile operator is out of the loop.

Orange Music Store eventually tries to catch up with the Vodafone platform, but at the same moment SFR Live Concerts puts the bar one notch higher. Vivendi must have noticed that the business models of music majors are changing, that album / track sales go down while live events and merchandizing go up. Majors are trimming off their catalogues, renegociating contracts, competing with concert producers, and building participating platforms to scoot new talents across the web 2.0.

So Live Concerts makes sense. So did SK Telecom's Auditions 6 years ago...

Vivendi Mobile Entertainment : Vizzavi's Second Life ?

The epitome of early WAP failures for many, Vizzavi happened to be a very successful portal : it opened the gates of Universal for Vivendi and of Mannesmann for Vodafone. Never mind the few commoners using the service door during the JV's short life.
This time, Vivendi Mobile Entertainment* means non virtual business. A paid business model leveraging on the group's successful subscription-based business models : Canal+ and SFR claim 10 and 18M subs in France, Vivendi Games 6M worldwide just for War of Warcraft, and Universal Music does sell a few tunes here and there too.
Somehow, the new portal will compete with a couple of powerful partners, but that could prove easier than growing up in a family of brands with strong egos. Yet, this time it may work, and not only because of the commoditization of broadband : Vivendi seems ready to play it smart and sexy.
Each member of the family looks fitter, more confident, a leader in his own field, more concious of its own role than a couple of years ago, when all frontiers were blurred but convergence still a joke.
I wish Cedric Ponsot and his teams the best, and the time of their lives.


* I prefer the full version to this Vivendi ME reminiscent of Windows Y2K OS

MVNE and VMVNOs

MVNOs are blooming but the most successful one (actually, the grand sugarmamma of them all) happens to be a virtual MVNO : behind a unique and powerful brand, the Virgin Mobile franchise looks like a financial chameleon. Each story depending on too many factors to build a case, all attempts for an international seamless player failed and there is no such thing as a pure player.
Most MVNOs tend to communicate on partnerships rather than financial data. Amp'd can be a practical vehicle / advertising tool for content providers (MTV, UMG) or enablers (Qualcomm), but a sexy partnership with Break.com doesn't necessarily mean a wedding with breakeven.net. Even niche marketing experts can fail where they should sparkle : Movida are only proposing now the first prepaid plans much needed by a mostly un-banked core target and I wonder how many customers they average per POS (45,000 points of sale claimed mid 2006)...
On the other hand, MVNE (Mobile Virtual Network Enablers) are all the rage. In France, where MVNOs claimed a stratospheric 1.46% last June (up from 0.09% one year earlier), The Phone House / Carphone Warehouse found their vocation after practicing as far as the short MNO leash let them go (kenavo Breitz Mobile), and their union with Virgin Mobile definitely looks better than their unproductive affair with AOL (mViva). France's top soccer clubs (OM, PSG, RCL, ASSE and OL) are using a major in marketing for fans, Universal Music Mobile, as their commercial MVNE... but the actual technical MVNE is the MNO itself, as the OM / PSG / RCL / ASSE / OL mobile by Orange branding tells us*.
Well, the fact is MNOs remain the most vital enablers for MVNOs. And all this 'virtual' / 'enabler' stuff is nothing but words. This isn't a plug & play environment yet.


* Orange invented the "by Orange" concept for M6 mobile - a smart way of pleasing the regulator while feeding the brand.

A new Vodafone vis-a-vis Japan

Far from Jean-Marie Messier's extravaganza at Quai Branly celebrating the purchase of Mannesmann by Vodafone and that of Universal by Vivendi (and matter-of-factly the launch of Vizzavi), Arun Sarin and Masayoshi Son shook hands at a Tokyo hotel to celebrate the sale of Vodafone KK - to Softbank (and matter-of-factly the launch of a 11 bn yen and 50-50 JV between Vodafone and Softbank).
We're not witnessing the birth of the next Yahoo! : because Son has been holding Sunnyvale, CA in his heart and wallet for too long, but also because this JV is more about actual mortar than virtual clicks.
The Indo-Brit and the Korean-Japanese will cooperate on handsets (development and purchase), software (creation) and mobile content (creation and distribution). No farfetched branding this time - only a sober Softbank Mobile Corp to replace the doomed KK, and no hint regarding the future of Vodafone as a brand in the archipelago.

NRJ mobile and bank robberies

From radio to TV to mobile, NRJ Group are heading for a multimedia grand slam. Of course, NRJ owner Jean-Paul Baudecroux cannot leverage on as massive a blog pool as his rival and potential target Skyrock (Skyblog drafted millions and NRJblog followed with a me-too product - still considered as such by the public)... but he's the early bird and remains the helluva dealmaker. Plus he certainly took this media a better way than other players. To the point this French operator could export the concept to Scandinavia, where M-VNOhood started : NRJ/ENERGY operates in Sweden, Norway, Finland, Denmark, but also in Germany, Switzerland or Austria. Besides, they know about network operating since the NRJ Group owns the French towerco towerCast, also a SFR partner in their DVB-H trials (see "Satellite of love"*).
Far from your usual reseller, NRJ mobile can be considered a genuine M-VNO. They're not killing voice (35 to 55 cents per mn), they're not killing SMS (6 to 12 cents apiece), they're certainly not killing radio (15 cents per mn), and they're not even killing music : 2 euros per song, that will disturb neither their carrier (SFR), nor their carrier's owner (Universal), nor even NRJ's annoucers (SFR and Universal among others). The core target is young but not so cheap, and their vanity is rewarded : customers can pick their numbers in the 06.06 series (no doubt M6 Mobile is loving it).
NRJ's partners should know about overcharging services : CIC (10% of NRJ mobile) happens to be my bank...


* by the way, TF1 & co have just started their T-DMB trials in Paris on October the 15th (one month after DVB-H), I'm sure with the blessing of LG (see "Mobile Real TV - LG and the H-free handset").

Radio killed the video stars

More meshed potatoes ahead ? MusicFM are selling about 20,000 live streams from their website everyday thanks to 4FO's Potatosystem.

The format is neither "Red Apple" nor "Yukon Gold" but MP3 whose inventors, Fraunhofer IDMT (Fraunhofer-Institute for Digital Media Technology), initiated 4FO (4FriendsOnly.com Internet Technologies AG) back in 2000 with the help of the local university (Technische Universität Ilmenau). The payment system (Paybest) and DRM system (Game Feature Platform or GFP, also implemented on the Softgames portal) are home made solutions too. The business model gives the bulk of the money to the artist and co-founder Tim Renner, a former Universal Music top exec, makes sure no music major is needed. Most songs are performed by German alternative bands, only a few big names accepting this up-to-now-not-so-secure system. Yet it seems to be catching, thanks to a smart viral marketing tool : buyers can become reselling platforms and get a 20% discount on the song. Besides, MusicFM knotted a partnership with T-Online's Musicload portal.

Presented at CeBIT 2005 on a Nokia 6630, PotatoSystem Mobile Music Messenger enables "mobile music chat" and users to pre-listen the songs of other PotatoSystem users while sending SMS. Talking about viral marketing... But such synergies between radio and mobile wouldn't be a first : years ago France Telecom Mobiles (now Orange France) and a few partners launched a system where you could order from your mobile the song you were hearing on the radio as it was broadcasted. You heard a familiar tune but couldn't remember the artist or the title ? No sweat : you just needed to give the station's name and could purchase the CD instantly. At that time, people envisioned the handset as the ultimate remote control. At that time, people were focusing on the GSM - W-CDMA path and DAB or DVB were as good as DOA. At that time, Virgin Radio was preparing for radio over UMTS on the Isle of Man.
Whatever the techno, narrowcast fanatics should remember open minded people will always enjoy some kind of broadcasting. Even automatic shuffles on an iPod owner's collection of songs won't replace the editorial line of a good DJ.