Saint Hubert Mobile, pray for customer hunters

1.18% of the market, that was Frederic Nihous's score at the French presidential elections last April. Predecessor Jean de Saint Josse got 4.23% back in 2002. How much will Sebastien Harle d’Ophove get ?

The founder of Saint Hubert Mobile, the first MVNO by hunters for hunters, must be roaming the corridors of CPNT (Chasse Peche Nature et Tradition), the French pro-hunting pro-rural party / lobby who pushed Saint Josse and Nihous, not to mention 245 candidates for the recent legislative election. "SHO", who used to work for Belgian MNO Base, needs to build another base from scratch. And the first logical step is to try and scare up a few preys among the 420,645 people who casted a ballot for Nihous 2 months ago.

Oh my deer... niche marketing if I ever saw one !

Saint Hubert, patron of hunters, is hosted by MVNE Coriolis... not much of a guarantee either. These days, fellow French and European MVNOs are hunting investors more eagerly than they are hunting customers. Bad vibes for Ten Mobile, debitel, TDC... not to mention Amp'd in the US (under cash perfusion from Verizon Wireless).

easymobile tries to survive by changing business models in a Blyk. I come for free, advertising can finance everything, I'll grow the helluva big customer base and be the king of the hill.

How many "free" ISPs survived ? At least those could bloom in a dial-up, non-broadband era...

Actual hunters won't waste time nor bullets for such poor game.

Watcha sure, but who's gonna paya

Under the "Watcha - TV goes mobile" motto (but with a SGH-P900), debitel started their T-DMB service on time for the World Cup*. Fernsehen macht Spass but also money : €9.95 per month... I'd rather invest in a digital TV USB key or player (both are selling fine in Korea and advertising started in Europe).
In a quite sober press release, Samsung reminded their readers they also provided DVB-H handsets for the Italian market - it's not us vs them, after all. This small operation with a minor VNO is just a PR thing... we don't want to fight with European majors - nor leave them in the hands of Nokia.
If European big league MNOs are definitely interested in mobile TV, right now they're doing a lot of noise at the top of their voices. Actually, voice reached its top and time has come to slash roaming rates. The anti-Vodafone alliance reacted to Vodafone-and-3's announcements but once more, a not so impressive way : T-Mobile, Orange, Wind, Telecom Italia, Telenor and TeliaSonera proposed common goals for October (retail max €0.45 / mn) and next year (max €0.36 / mn), but Telefonica-O2 declined in order to salvage their golden goose beyond the 2006 summer season.

* Watcha : www.watcha.de and www.debitel.de/tv.

Voda results and a DVB-H Kartel

German MNOs definitely took their time to answer debitel's M-VNO - DMB combo*. Vodafone, E-Plus, O2 and T-Mobile unsurprisingly decided to push DVB-H, but their joint approach may prove counterproductive : it looks like clumsy lobbying from all 3G auction winners / losers (Telefonica included), with the benediction of the main lobbyist behind European UMTS then and DVB-H now (Nokia, a former Finnish timber company building forests for towercos). The message : we paid the price for your bad spectrum allocation management so this time let us do our job. We'll take care of everything and TV operators will enjoy an efficient one-stop-shopping system. Mobile TV belongs to us not to them, we need to recover some of our losses thank you.
Losses ? Voda painted their net loss of 21.9 billion pounds a rather T-Mobilish pink in a "Delivering against expectations" section where they "meet or exceed all financial guidance for FY05/06". Meet "financial guidance", the latest financial indicator... a sure hit after the 2000-2002 EBITDA wave, even if all analysts are not bound to dance on this one that easily.
Other remarks :
- over 5% of total revenues for the FY (10% for the last month) were generated by "3G devices", which means "3G" itself delivered much less than that.
- one year after the French NO (to the constitution as well as to the sale of SFR), Europe seems to have stalled. Spain looks fine but Voda warns the audience : fiercer competition in 2006 means weaker results ahead.
- messaging put aside, data jumped an impressive 60% but only represents 3% of controlled service revenue. Revenues can be "stimulated" but margin will improve much quicklier across the Red Empire through a much less glamour "disciplined execution".
- dividends are definitely following a positive curve but in such a context that sounds like a strategical dead-end
- The Verizon Wireless operation comes handy and I'm not sure it will be the case in the future. I see neither strategic vision nor long term commitment in the following statements : "Vodafone's board will always consider shareholder's value", "Vodafone is happy to remain in the US with its existing stake". Actually, I don't think shareholders are happy to remain with the existing lack of strategy.

Now moving on to the "Mobile Plus" revolution (which could be translated by "we cannot survive as mobile only but we cannot scream our loss of face so loudly so let's label fixed services as mobile extensions") : Vodafone At Home and Vodafone At Office were very much needed, and tapping into the advertising well makes perfect sense, but the company seems to define itself as a follower.

If I didn't expect Voda to turn into a daredevil overnight, a cultural shift demands at least some affirmation from a leader. Here, a "customer demand led" Vodafone cautiously dips a timid toe inside the fixed arena ("only the fixed services customers want") and doesn't even expose its own brand in the advertising field where it is so much relevant : to me, leveraging on Google only, a rival in location-based services, instead of developping the Vodafone brand is a strategic mistake.

Well... I've definitely not been very kind to Vodafone lately, but I'm holding no grudge against them. Only expressing some frustration considering what they could do. I felt the same about Orange a few years ago and I hope it won't take them as much time to deliver.

* see "CeBIT unnovations" (20060312)

Saving private Korea Inc - back to subsidies, but no way back

Better late than sorry. The MIC eventually allowed cellcos to subsidize handsets. Korea Inc can now boost DMB, WiBro and W-CDMA technologies at home. Bad news for SK Telecom's competitors*, good news for Samsung, LG & Co, who would have preferred this help much earlier for their international competitiveness**. Yet, note that debitel's DMB trials in Germany*** have just been confirmed, along with a nationwide coverage in 2007 (8 cities for the World Cup, 12 by the end of 2006).
The MIC set a few rules for subsidies (only 62% of subscribers can enjoy them now, and 18 to 24 month will be required between each favor)... with the notable exception of next gen handsets (DMB, W-CDMA, WiBro...). To avoid a loss of face, the Government intends to monitor the process even more closely than it does with real estate, thanks to a weird kind of reverse auction.
This Monday morning, March the 27th, each MNO will give its subsidy grid to the regulator and no change will be allowed untill April 27. You can give more but can never lower your level of subsidy.
Analysts expect a reasonable start (around KRW 100 k per handset - about $100), but all gloves are off... which might help those who'll purchase the brand new ring / wrist phones recently announced by manufacturers.
But the device of the week was presented by Samsung at their Mobile Solution Forum in Taipei. It's not a handset but the World's first SSD (Solid-State Drive) laptop : the 32 Gigabyte flash-chip drive is four times lighter than a 30 Gigabyte HDD, and the manufacturer expects the technology to snatch 30% of the laptop market with a $200 unit price by 2008 (the price is set**** at $500 right now).



* even if KTF will turn a few heads with KTF Technologies Inc's ultra-slim phone (7.9 millimeters - MP3 player - 1.3-megapixel camera - electronic dictionary with over 300,000 English words...).
** see "Subsidies : boosting subscriptions of exports ?" (20051026).
*** see "CeBIT unnovations" (20060312)
**** I don't say "fixed" because Samsung joined Hynix in sending employees in jail for price-fixing in the semi-con sector (the $300M fine paid last year didn't protect the individuals working for the company).

CeBIT unnovations

More than ever, the wireless circus focused on Barcelona rather than Hannover. That was Barcelona's first year and the CeBIT goes far beyond mobility, but still.
Samsung's 10 megapixel picturephone is no more a disruption than Sony Ericsson's 4 GB W950. xandros added UMTS to their Linux laptops but the technology was already a commodity. Microsoft eventually unfolded their Origami* but the UMPC (Ultra Mobile Personal Computer*) looks so much like the PDA all Samsung employees have been carrying everywhere in Korea for a couple of years. At the government's level, UK goes NGN and the EU goes RFID, but that's about time. I don't know how DVB-H is doing up there but France Telecom R&D seem to bet on Far East Asia (especially Korea and China) for mobile TV. What else ? Samsung will deliver DMB handsets in Germany on time for the World Cup, as expected**. With debitel as the entry point ; quite a disappointment. The industry eventually realize genuine VoIP over mobile requires HSUPA and a more mobile world requires more fiber. That was CeBIT CeLEBRATING 20 years of innovation.

Europe may remain the heart of GSM / 3GSM but for the rest, everything is being decided somewhere between Asia and America.


* see "Origami Project - a crush for paper tigers ?" (20060302). Before the take off, MS decided to nest their UMPC in the Windows XP environment : http://www.microsoft.com/windowsxp/umpc.
** see "Play it again, Samsung ?" (20060216).