Pitching Google Pixel in 3 strikes

Google unveiled its Google Pixel and Google Pixel XL handsets.

What strikes first is the convergence of communication codes between Google, Apple, and Samsung, confirming the difficulties of differenciating in commoditization times. That said, Samsung has beefed up its human side, Google its pedagogy dimensions, and Apple... well Apple remained Apple.

What strikes next is the focus on image, from the name (Pixel), to the pitch ("highest rated smartphone camera", "Unlimited storage for all your photos and videos"). This is not only a Google Phone, but also a Google Camera, and a boost for Google Photos. The Pixel is marketed almost like a featurephone, with a message more... focused than its competitors, even if Apple did stress iPhone 7's "advanced new camera systems", and even if Samsung's ill-fated but polyvalent Galaxy Note 7 offered new arguments ranging from sensors and lenses to Samsung Cloud.

The third strike comes from Google Assistant. We knew it existed, we knew it had in its DNA the capacity to help you defeat LEE Sedol*, but its namelessness makes it an even scarier A.I. monster, plugged to both your personal environment (controled by Big G), and to Big G's phenomenal reach in queries about anything, anytime, on any platform. Yes, Siri has a name, but its brains have just been purchased by Samsung, who snatched Viv Labs, the startup created by Siri founders.

But if one player has been struck out here, it seems to be - for the moment at least - Andromeda: the OS of Google Pixel is Android 7.1 Nougat, not Google's hybrid Android-Chrome OS. And Pixel was the perfect alibi, since the brand was introduced on Chromebook...

For Google, launching a competitive smartphone was probably more urgent than rolling out its new convergent OS.



mot-bile 2016


* see "Man v. Machine, Garry v. Gary"

Freebies in? Mojo out!

If you're a frequent flyer on these miserable errlines (believe me, I feel your pain), you've been prepared years ahead for Apple's and Samsung's troubles.

The Apple case is very simple: Cupertino lost the leadership in smartphones the day they decided not to open their platforms to other manufacturers. You can't beat manufacturers and users demographics, and the Android community was bound to catch up very quickly.

For Samsung, the "Nokia Syndrom" hits a leader that can't cover all bases when commoditization strikes. It's not how far you stretch in today's range of products, but how deep you stretch into tomorrow's value chains. Nokia kept churning out great stuff from its research centers, yet didn't convert them into innovations because the leadership forgot to focus on innovation itself. Samsung is very much aware of the need to extend its leadership into fields more sustainable than hardware design, but that's easier said than done (Bada? Tizen?). And as smartphones become commodities, it's getting harder to differentiate from Chinese or Indian players that can themselves sell massively and invest massively in research (Xiaomi, Micromax... Motorolax?).

If plummeting market shares are only sanctions from the market, giving away freebies remains the ultimate sign that a leader is losing its mojo. Significantly, the freebies that signaled the end of the race for innovation leadership came in the form of cash for shareholders (see "Apple - the end of the affair"). Samsung chose to bribe endusers instead, by giving away gifts across Southeast Asia markets (see "Samsung Localizes Southeast Asia Strategy" - WSJ 20140811). 

A quick fix before the next big hit. Maybe the Galaxy Note 4 next month, supposedly a LG G3 killer that could come in flat and curve versions, and preferably unbuzz the upcoming Apple iPhone 6.

But again*, we're talking Fall/Winter collections here, not game changers.

mot-bile 2014

* remember "Apple's Ready to Ware v. Fast-Fashion"?

iPad me-too: an iPad Mini to stop the iBleeding?

With the iPad Mini, Apple catches up with rivals Samsung (Galaxy Tab 7.7), Google (Google Nexus 7), Amazon (Kindle Fire, also 7 inch screen), or Barnes & Noble (Nook, also 7 inch). As usual, connectivity comes second: WiFi enabled devices arrive before the 3-4G gizmos (TTM not specified for LTE).

At least, iPad mini is released before the Microsoft Surface 7 inch, for a good reason: it has not even been announced yet.

So Tim Cook is mocking at Microsoft, a company from the past. Steve Jobs was mocking at 7 inch tablets not so long ago, but that was a time when Apple was well ahead of the pack.

According to Strategy Analytics, Android claimed 41% of the tablet market on Q3 2012, up from 29.2% one year earlier, while Apple iOS dropped from 64.5 to 56.7%. Actually both are much lower, since some players don't disclose their sales figures, most notably Amazon, who will probably open up sooner or later anyway: Amazon is about distribution, not into OS.

Launching iPad Mini looks more defensive than proactive. The market leader was condemned to cover all bases. Now what's expected from a cultural leader reaches far beyond that.
 
mot-bile 2012

Anovations for Applelatres: Apple has lost its compass

A couple of weeks ago, I changed my Samsung Galaxy II for a Samsung Galaxy III. Hardware-wise, software-wise, performance-wise, connection-wise, they clearly don't belong to the same galaxy. Samsung even managed to made NFC look sexy! The only - minor - default I see was the way the thin back cover vibrates with the speaker, but it's perfectly OK with the flip cover.

If I were (still) an Apple customer, I'd be really disappointed by the iPhone 5: the only real innovation is Lightning, the new dock connector, yet another proprietary marketing trap.

I never considered taking an iPhone because I used to be a Mac user, and I knew Cupertino would do the same with handsets as what they did with desktops:
- start with the sexiest product and user interface,
- refuse to open the proprietary system to other manufacturers,
- progressively retreat to a niche of Appleatres ready to pay dearly even if the product is not the best one anymore,
- get a bounce or two much later, when computers/smartphones are commoditized, just by the grace of a new sexy design (the iMac, the iPhone 69)

This time, they did it all by themselves. Cupertino didn't even need as formidable a foe as Redmond. Mountain View is by no means a small fish, and it learned a lot of sharkisms from Redmond, but if Android claimed the leadership so easily, that's because iPhone refused to hold it by building the largest ecosystem. Actually, to me the last straw was when Apple copied Microsoft by playing short term against long term and dividends against investments, by putting innovation last ("Apple - the end of the affair", "Omnipatent v. Impatent").

So I'm not even disappointed by this iPhone 5. To me, Apple has lost its compass long before and far beyond its first attempt in mapping apps.

Speaking of apps, that's something Samsung seems to be eventually more comfortable with. Not to the point of becoming a reason to be loyal to the brand*, but less an embarrassment.


mot-bile 2012

* my last 4 handsets were Samsung, but I don't feel any special loyalty to the brand. I live in Korea, where their gizmos happen to be the best packages, and the customer service very efficient.

Omnipatent v. Impatent

The Samsung-Apple patent war saw Samsung claim a minor half victory in Korea and Apple a major win in the US. The difference in rulings between the USA and Korea rulings may be the difference between carrying a case and carrying a suitcase.

Samsung lawyers are used to rule the show at home: this army of Seoul University Law School alumnis and former judges know all the tricks of the trade. I don't think there was much jury vetting nor adequate preparation ahead of the US trial, but Apple might have won anyway.

This is not about innovation, but about Intellectual Property management, property meaning that you own the rights, not necessarily that you invented something. Particularly in a system where the date of the patent makes all the difference, regardless of market realities.

As everybody well knows, Apple was built on infrigements: from stealing the Beatles logo to stealing Xerox inventions (no need to remind this audience of Steve Job quoting Picasso about great artists). The iPhone's round square icons mentioned in the trial? We saw them more than ten years ago in early mobile internet portal prototypes. When the iPod, the iPad, and the iPhone hit the shelves, Job's genius was as always in selecting the right existing bricks at the right time more than about inventing something new.

I'm sad to see that what matters now is not anymore to have the best Research and Developpment center and the best inventors anymore, but to have the quickest vultures and to snatch the best patent portfolios. The best product? Look at nowaday's rush for Samsung Galaxy. And anyway, the commoditization of smartphones is already well advanced. Apple is only gaining time*.

I'm interested in innovation. The NTP-RIM farce was not about innovation. Interval Licensing suing Microsoft rivals** was not about innovation. Google purchasing Motorola was not about innovation. This Samsung-Apple war is certainly not about innovation.

mot-bile 2012

* see "Apple - the end of the affair"
** see "Paul Allen v. Rest Of The Web : NTP Redux ?"

Nokia Tablet Windows 8

Saying Nokia must not fail for its future tablet is an outrageous understatement. The 10.1 inch, Windows 8 device must at least close some of the brand's gaping gap with Samsung's Galaxy series, and if possible propose an alternative to the Android - Apple duet (a more sustainable alternative than BlackBerry, that is).

A disruptive design could help, preferably one that would not be too reminiscent of the Nokia Communicator, or of the Sony Tablet P (the Terminator version of a clamshell, if not the Transformers version of a scallop).

Considering how RIM and HP fared, surviving next Xmas season could already be a noticeable achievement within 1.0 techie communities.

Nok-nok would be also working on a 'revolutionary phone'... Whatever that means (a Nokia Windows smartphone that sells, maybe?).

mot-bile 2012

NFC goes shopping : live in Seoul

As announced (see "Grand NFC Korea Alliance"), the heart of Myeongdong, a major shopping neighborhood popular among younger generations and Japanese tourists, will be a key test bed for NFC transactions in Korea next month.

This "NFC special district" operation is organized by the KCC (since security is key, the national authority delegated the mission to its KISA unit / Korea Internet Security Agency) and involves all 3 operators (SKT, KT, LGT/LGU+), 9 credit card companies, and key players and enablers listed last June (more are expected soon, particularly in ticketing / couponing applications).

Now for the hard(ware) part ? Terminals are ready on both ends : 100 shops will be equipped with dongles, and enough enduser should be enabled from day one. The NFC payment solution has already been embedded in the Samsung Galaxy S II and other recent models, and rival iPhones can join in thanks to a plug-in developped for Korea Telecom.

Microsoft might join later, but I'm not sure the Samsung Series 7 Slate has already the solution.

mot-bile 2011

Steve's Wonders

The first computer I owned was a Mac. That was back in 1989. I switched for my third one, but even now I keep a special affection for Apple.

I'm not a member of the Stevejobs Adventist Church and I never quite liked the guy, but I always respected the innovator.

Not the inventor but the innovator, the person who decisively accelerates the adoption of something new. People like to quote Steve Jobs quoting Picasso ("good artists copy, great artists steal"), or to remember how he "stole" Xerox's inventions (the windows interface later copied by Microsoft, the mouse)... Nokia and others could argue the Apple Store and iPhone borrowed more than a few characteristics but you've got the general idea : the company suing Samsung & co is not exactly the Saint it pretends to be.

Of course, Steve Jobs was not the only brain in Cupertino, and not the man who brought up new ideas. Of course, his fingerprints will be all over Apple's releases for the next few years, and the company has the money to remain a top competitor far beyond that.

But Apple lost the heck of a decision maker.

Innovating is about making decisions, trading-off at all levels (time to market, availability of key features, readiness of distribution channels...)... and this is the fastest-changing of all environments. Steve Jobs knew when to say no and when to say go. He could launch the first iPhone in 2G because he knew he could count on the customer appetence for the brand (a key asset built over years and perfectly entertained by the King of Hype), and because he had to leverage on the iPod / iTunes momentum without waiting for competitors to soak the market with 3G novelties. But some decisions must have been tougher, and future decision makings will be tougher without him.

It's time for Apple to expose its real innovation engine. We don't necessarily need to hear it roar now and then, but constant purring would be a nice surprise.

mot-bile 2011

Grand NFC Korea Alliance

Ten years ago, SK Telecom would carpet bomb Korea with 400,000 terminals ("dongles") to boost its Moneta mobile payment service. Yesterday, Korea Inc. announced 300,000 NFC-enabled Point Of Sales by the end of 2011 to put the country ahead of the pack in this very very strategic sector.

The difference ? This is not a solo act anymore : SKT alone couldn't succeed in setting the new standard in mobile payments at home and pushing the concept overseas, but this time, the whole value chain and ecosystem is following. And if it works, each player will claim a nice slice of a much bigger pie.

Under the regulator's umbrella (KCC, the herald of "NFC-based Mobile Smart Life Services"), over thirty Korean CEOs met at the Seoul Press Center to sign this decisive MOU in Near Field Communications, and if you throw in the members of the recently formed Grand NFC Korea Alliance, you've got the closest thing to a mobile payment dream team :

- all 3 Mobile Network Operators : Korea Telecom, SK Telecom, U+ (LG Telecom)
- the biggest card players around : Visa, MasterCard, Shinan Card, Kookmin Card (KB), Lotte Card, Hyundai Card, T-Money, MNO partners (Hana) SK Card and BC Card (KT)...
- key authorities and associations : KCC, ETRI, TTA, KISA (Korea Internet & Security Agency), MOIBA (Mobile Internet Business Association), RAPA (Korea Radio Promotion Association)...
- top manufacturers : Samsung, LG, Pantech...
- top enablers: UbiVelox, KEBT, MtekVision, 3ALogics Inc, KICC...
- top payment enablers / billing service providers : KSNet Inc, Mobilians, Galaxia, Danal Corp., KCP...

The only players missing on the picture are the endusers.

And as we saw before, pedagogy will be key in a country where hacking happens to be a national pastime (if you include North Korea in the package), where few people protect their handsets with a PIN code, and where distrust in smartphone security keeps spreading like wildfire.

Of course, "Near Field" meaning 10 cm and below, close encounters of the third thief will require more intimacy than via Bluetooth. Besides, many Koreans are already used to contactless micropayments thanks to T-Money (ie Seoul public transportations and taxis, thousands of convenience stores and vending machines...). Furthermore, NFC trials have been under way for quite a while : for instance KT's "Mobile Stamp" couponing system, SKT's Mobile Commerce Zone or Q Store pilots, or cross border trials between SKT's T-Cash and Japan's KDDI and SoftBank...

This MOU aims at multiplying testbeds and giving momentum to the technology, the bulk of the infrastructure being planned for Q4 2011. So where will NFC-based payments be available ? GS group plans to implement them in its convenience stores (GS25) and gas stations (GS Kaltex). Major retailers (Lotte Mart, Emart...) are joining the party. Seoul and Gyeonggi-do buses and subways, as well as many taxis will be converted. A major shopping area for tourists (particularly from Japan), Myeongdong has been identified as a strategic hotspot to feed the buzz.

Needless to say, the number of NFC-enabled handsets is another essential element in the equation. The alliance targets an ambitious 5 M units by the end of the year, leveraging on existing devices (Samsung Galaxy S II and Sky Vega Racer opened the way), and the Google-Apple war : since Android Gingerbread OS supports NFC, Cupertino had to consider it for iPhone 5.

And oh. This non-event : Samsung is expected to surpass soon Nokia as the world's top handset manufacturer.

mot-bile 2011

* sorry, not yet in English : "국내 통신사·금융(카드)사 CEO 최초로 한자리에 모여 NFC 서비스 활성화를 위한 MOU 체결"

Melting clouds

Amazon claims its Elastic Cloud Compute (EC2) "changes the economics of computing by allowing you to pay only for capacity that you actually use".

Quora, Foursquare, Reddit and co didn't pay much when, the other day, the said elastic snapped (or as Einstein would put it : EC2 = Mess*) : their customers couldn't reach the service.

Sony also faced down servers issues with its PlayStation Network, but the trouble went even further : it appears that accounts were hacked, password and credit card details potentially stolen. Not the best context for the Sony Tablet launch.

This tablet runs on Android, an OS under scrutiny these days, just like rival iPhone : users start wondering about what happens to the huge amount of data generated by their compulsive smartphone behaviors, and their blind acceptance of countless obscure authorizations. They're afraid of Apple and Google might abuse their power, and they're right. But they should be worrying even more about what might happen when really bad guys reach their supposedly safe place in the cloud.

mot-bile 2011

* not yet a car crash ("Amazon Cloud Drive, cloudn't it ?") ?

Apple heart(break)s Samsung

Copycats. That's how Apple sees iPhone / iPad rivals. The main culprit and market share holder with its Galaxy lines, Samsung would have infringed no less than 10 patents, 2 trademarks, and 3 trade dress. As much as it hates suing a good client (Apple devices scream "Samsung Inside" from many angles), Samsung will file a counter-suit for less specific motives.

Nokia, HTC, or Motorola also have two-way legal battles with Cupertino, who also faces lawsuits from H-W Technology, or Robocast.

It's like a poke game : sue me ? suits me: I poke back. Forget hardware, OS, platform, or app wars : lawyer layer's all the rage now, and that's where innovation will come from...

Speaking of upgrades : LTE will be commercialized in July 2011 by SK Telecom and LG U+. Korea Telecom will follow suit (no lawyer needed) the following year : if they haven't decided yet with which infrastructure, they can until then rely on a strong nationwide Wifi presence to absorb the smartphone boom (unlimited wireless data plans include free access to Nespot). LG Telecom is probably eager to switch as quickly as possible to a more universal technology than the CDMA allowed by its own 3G license.

4G in SK ? 3G in NK ! On the other side of the DMC, North Korea's mobile market keeps booming : 430,000 subs EOY 2010, not much for a 24 M strong country, but quite big for a place with so few strong people. Mobility reaches far beyond the first nomenklatura circles : this is the place where not so long ago, only a few priviledged people were allowed to have a radio, locked on official frequencies. Here, suits to be feared are less of the law than of the military kind.

mot-bile 2011

Amazon Cloud Drive, cloudn't it ?

Most retailers dream of emptying their shelves. Amazon dreams of seeing his customers leave their stuff in its warehouses. That's called living in a cloud. And these days, preempting cloud space is about keeping your feet on the ground.

Here's the claim:

- 5 GB of free online storage
- Unlimited access from any computer
- Never worry about losing your files again

Here's the catch:
- 5 GB doesn't mean anything these days (ie ADrive has been offering 50 GB for years), but you're invited to buy additional storage and conveniently enough, the stuff you purchase on Amazon store is not included in the 5 GB
- unlimited access from any computer, but forget about your iPhone (only Android does it for mobile devices - and needless to say, Cloud Player doesn't read iTunes)
- never think about changing providers : try moving once you've uploaded the whole shebang

But that's OK. Once again, Amazon shot first among the big non operator fishes. Amazon acted as a leader. As the Kindle proves, it's not a silver bullet, but this shot in the cloud is certainly not a lost bullet.

mot-bile 2011

VoIP over 3G, unlimited data... SK Telecom victim of the summerheat wave ?

SK Telecom is lobbying in favor of a more open regulation for mobile Voice over IP in Korea : instead of being only legal on Wi-Fi, it would be authorized on 3G as well. SKT would then provide the service through Skype-like solutions - actually, I wouldn't be surprised to see some Google inside (see "Gizmo5 found its Google Voice"), and consumers would only pay for the data (not to mention fees from the app provider).

OK OK. There's a catch : data rates are pretty expensive in Korea.

Well, not so much now : SK Telecom also announced an unlimited data plan for all subs with a data package of over KRW 55,000 (about USD 45) per month. That would be for smartphone holders, but as far as I know, you can use your smartphone as a modem for greedier devices.

Alright. Here is a small operator struggling for market share, desperate to win big customers, and not worried about network capacity.

Wait a minute. SKT is by far the leader of Korea's (saturated) market, with about 51% of the pie. SKT does not sell iPhones like AT&T, whose success with Apple forced a spectacular backpedaling on unlimited data plans, but SKT is doing pretty well with Samsung Galaxy S (over 300,000 units sold for this Android handset in Korea). Its position doesn't seem that much threatened in the short term.

But what looks like a desperate defensive move following data rate cuts by competitors is also an aggressive move on convergence / quadplay offers (or is it pentaplay, now that the battle rages on wi-fi hotspots ?). Voice ? A commodity, sooner than later - losing a big customer altogether would cost me much more. And guess what ? Ultra-Broadband Convergence Network (UBcN) is around the corner (that's to say 2013 but blocks are bigger around here).

Still, unlimited data plans are a very risky bet in "ubiquitous Korea".


mot-bile 2010

Cisco Cius ? Put it on my Samsung Galaxy Tab

With its Android based Galaxy series, Samsung seems to have packaged a nice alternative to the iPhone / iPad duet. Or is it the whole industry that's growing tired of the Cupertino arrogance ?

Anyway, the Galaxy S is already selling very well in Korea (over 200,000 units within days) and overseas (the top 5 MNOs went for it, 100 worldwide), and NTT DoCoMo already announced the launch of Galaxy Tab in October 2010 (LG's tablet is still expected in Q4).

Meanwhile, Cisco gave a new shot at the business tablet concept : the Cisco Cius is expected H1 2011. Also based on Android, the Cius looks much smaller than the 7 Inch Galaxy Tab, and seems to focus on video calls : "HD video (720p) with Cisco TelePresence solution interoperability for lifelike video communication with the simplicity of a phone call"*... That, of course, is provided you're connected to a big pipe, say Wi-Fi for instance.

Funny how Wi-Fi coverage is getting popular again : MNOs are abandoning flat rates for data... and all hopes that LTE can support the boom in heavy mobile / nomadic usages.

Cisco also throws in EVO 4G, Bluetooth, USB, the last one a sure bet.

But I would rather bet on RIM than Cisco for a hit in business circles, even if the BlackBerry Tablet is supposed to rely on the Blackberry handset for connectivity. Actually, that major drawback for the enduser could prove an excellent argument for CIOs and CFOs.

Nevermind that geeky CEO.


mot-bile 2010

* other applications apabilities (see Cisco Cius website) :
• 802.11a/b/g/n Wi-Fi, 3G/4G data and Bluetooth 3.0 help employees stay connected on and off-campus
• Virtual desktop client enables highly secure access to cloud-based business applications
• Android operating system, with access Android marketplace applications
• Collaboration applications including Cisco Quad, Cisco Show and Share, WebEx, Presence, and IM
Tablet Highlights:
• 7” diagonal, high-resolution color screen with contact-based touch targets delivers an elegant, intuitive experience
• HD Soundstation supports Bluetooth and USB peripherals, 10/100/1000 wired connectivity and a handset option
• Detachable and serviceable 8-hour battery for a full day of work
• Highly secure remote connections with Cisco AnyConnect Security VPN Client
• HD audio with wideband support (tablet, HD Soundstation)

Korea : Nexus One in June, more robust networks in sight

Korea Telecom announced Google's Nexus One (HTC on Android FroYo) for June 2010.

Since Samsung preempted the green android territory and even protected the brand for handsets*, KT will have to find a different angle.

June, World Cup, Frozen Yoghurt... expect something fresher for this smartphone / app phone. Patbingsu style.

KT claimed its 700,000th iPhone sold in May, and boosted wireless data traffic by 17.5 in Q1 2010 vs Q1 2009. Q2 should be much more impressive as smartphones rise on track with 5M units sold by EOY 2010.

And 3D TV is becoming a reality (also on time for the FIFA World Cup), 3D is bound to pop up on Korean mobile phones as soon as possible. It's a matter of pride for Samsung and LG, it's also a priority for local authorities who are planning the country for very very high speed broadband.

That's for 2013. But mobile network capacity will become critical much earlier, even with LTE, and Korea's dominant operators (SKT and KT) are intensifying their aggressive race for WiFi hotspots.

mot-bile 2010

* see "KT claims 500,000 iPhones"

Google and Verizon eye a pad - or at least a patch

In interviews to the Wall Street Journal and Bloomberg*, two Verizon Wireless execs confirmed the carrier's discussions with Google to launch a tablet running on Android OS.

The absence of such discussions would have been surprising.

Verizon and Google will probably accelerate TTM for one manufacturer, very much the way they did with Motorola for Android handsets, and together they have enough power and motivation to close the gap.

Close the gap ? For Verizon Wireless, tablet TTM is definitely less important than LTE TTM, and recent LTE trials in Boston seem to confirm this sense of emergency. VZW can not only remove its CDMA-GSM handicap vs AT&T, but also enjoy a temporary competitive edge when its Texan rivals struggle with capacity issues (partly courtesy Apple). Likewise, tablets and other devices will be less critical than the ecosystems behind : AT&T may or may not keep its exclusivity with Apple for the iPhone until 2012, it still managed to open up to both the Kindle and the iPad. V wants more control on the value chain than pipe filling, and on a more sustainable basis ? Time to prove it.

Close the gap ? I never considered the key race to be between Apple and Google. Mountain View is more aiming at Redmond's throat than at Cupertino's. Yes, Apple the manufacturer is succeeding where Nokia the manufacturer failed, in trade diversification**, but Apple will never enjoy Nokia's record market shares. Yes, Apple played the role of an accelerator for existing usages and business models (ie didn't invent smartphones nor app stores), but Google can go much further and not just because, as expected, it's pushing Android ahead on handsets : Google can literally become a category killer for the wealthiest players around in the telecom and software industries. Operators know it, Microsoft knows it. A success of Google's instant cloud scratchers on bigger screens represent a much bigger disruption than the iPad itself (not really a game changer in the global ecosystem).


mot-bile 2010

* "Verizon, Google Developing iPad Rival" (WSJ) / "Google, Verizon in Talks About a Rival to Apple's iPad" (Bloomberg)
** OK, Nokia has gone a long way from timber

As Daum goes (a bit) mAd, SK Telecom jumps to L Commerce and Mobile Virtual Banking Operator

I've been expecting a lot from Korea's leading portals Naver and Daum*, but so far, they've not exactly revolutionized mobile internet. For instance, they've only recently set a timid foot into mobile advertising**.

To their credit, it's hard to get a slice of the wireless pie consistent with their impressive web portal market share, even after the implementation of USIM cards, which undermined Korean MNO's lock on handsets, and even after the rise of smartphone apps, which also weakened their positions on the value chain.

According to KoreanClick, #1 NHN / Naver controls 63% of the portal market (31 M Unique Visitors for Naver.com in April 2010) and #2 Daum 21% (28.9 M UV), but #3 Nate (10% MS, 24.7 M UV) can leverage on key enablers provided by owner SK Telecom : the leading cellco, already a quadplay giant, has always put a lot of importance on Location Based Services and financial enablers.

That focus has become even more evident with the creation of the Hana Bank - SKT JV (see "SK Telecom's Wild Hana Card"), confirmed by the first services earlier this year***. The recently rebranded Hana SK Card targets 400 to 500,000 cardholders by EOY 2010.

SKT has also been redefining the "mobile wallet" concept over the past few weeks : leveraging on Visa PayWave radio frequency technology, the "T Smart Pay" (always that "T" umbrella brand of SKT's) concept allows the consumer to monitor up to 8 credit cards, 30 mileage / point cards, and 50 coupons with the same '13.56MHz RF SIM' card (always that "technerdy" trend of SKT's), to the risk of storing all your most critical information on one single device. Each time you present it for a contactless payment, you're proposed the choice between all registered cards.

Of course, Hana SK Card holders can also enjoy a simplified UI :



Here, SKT almost acts like a Mobile Virtual Banking Operator roaming on tens of rival networks and helping the consumer make the most of each buck, picking the best provider depending on the store, account status, promotion... Needless to say that this entry point will be massively exploited for contextual offers : ever since NATE Coupons, SK Telecom has been a major innovator in couponing and in July, SKT will launch 'L-commerce', a new set of Location Based Services bound to confirm the return of its mojo.

About ten years ago, I was impressed by how deep this player ventured into new trades like media or banking. Since then, SK Telecom didn't fully succeed overseas as a classic mobile operator, and at one moment lost some appeal as the marketing king at home, but lately, it seems to be experiencing a revival. Even telematics are back in fashion (SKT MIV / Mobile in Vehicle).

Note that on the more traditional battlefield, SK confirmed 8 more Android handsets by EOY (see "SK Telecom pushes Android"), and KT remains the most likely guess for the iPad exclusivity : Apple's latest gizmo is being approved for import, and TriGem, Samsung, and LG will suffer from a minimized delay before their own tablets****.

mot-bile 2010


* see "KT claims 500,000 iPhones"
** "Daum rolls out mobile advertising network" (JoongAng Daily 20100511)
*** see "Wal-Mart's Vudu Trance - home entertainment and apps"
**** see "Samsung S Pad in a Flash"

Korea Telecom Qooks ebooks

mot-bile 2010 - In spite of a long literary tradition, Koreans are not big readers. Worse : in 2009, 90% of Korean publishers didn't print any new book.

Through the Korea Electronic Publishing Association, the Ministry of Culture is betting on ebooks to revive the habit (target : 100,000 ebooks per year). Kyobo Book estimates the Korean market at about KRW 1 tn (over USD 900) EOY 2010 and KRW 2.4 tn EOY 2012.

The Ministries of Knowledge Economy and Education are joining this national effort, which will also benefit local manufacturers : those guys didn't wait for the local market to do something (ie Samsung Papyrus, iRiver Story), but the issue became sensible after the launch of the iPhone, and the iPad buzz.

Harmonizing the 40 or so existing distribution platforms is a key factor of success, and the association recently held an "e-publication standardization forum" at the Korean Education & Research Information Service (KERIS).

Education is key in a country where families spend fortunes to help their kids survive one of the most competitive education systems in the world.

Precisely, for its first ebook distribution partners, Korea Telecom picked Woongjin Thinkbig, Inc., which holds a strong position in private tutoring text books, and Wisdomhouse Publishing Co., Ltd., which also has a specialization in educational contents.

The funny thing about the service is the brand : we've already mentioned Qook, KT's umbrella brand for home services. "eBook cafe / Book Cafe" makes sense because book cafes are getting popular in Korea. But "QOOK Book Cafe" bookcafe.qook.co.kr) sounds like the Java hub for rogue accountants.

iAdMobsters and multitaskers

Apple will take a 40% for all ads on its new advertising platform : iAd.

Google will gobble AdMob (whose moto happens to be "Enriching Mobile") with the benediction of regulators on the grounds that Quattro Wireless* + iAd = Google left some room to whatever's left of competitors.

iAd focuses on in-App advertising across iPhone, iPad*, and iWhatevercomesnext. Steve Jobs estimates the potential at 1 billion ad impressions per day on existing Apple devices.

Google focuses on everywhere, including iPad, iPhone, and iPutaspellonyou. It's been a long time since Big G ditched that billboard advertising "over 1 billion burgers served".

But iPhone OS 4 also offers improvements in multitasking, a word Cupertino definitely seems to be getting a grasp on.

mot-bile 2010

* snatched by Apple last January (see "SK Telecom pushes Android"). Google's purchase of AdMob last September has not been okayed yet.
** which eventually sold 450,000 units in 5 days instead of the 700,000 on day one earlier outoftheballparked by a fan (see "iFad's deliberate marketing blur") - anyway a good score. More significant : 600,000 ebooks and 3.5 M apps downloaded (iPad apps store claims 3,500 applications).

iFad's deliberate marketing blur - Naver / Livedoor

With 700,000 units sold on launch day including pre-orders (according to Gene Munster, Piper Jaffray), iPad already found its spot on the market. Apple hypists fueled this early success, but other segments may follow, including technophobe seniors who are neither interested in computing nor in exotic web browsing.

Other players targeted this segment, but the Orange Hello and Orange Tabbee proposition, for instance, is clear a deterrent for hypists (see "Orange Hello, is it me you're looking for ?"). Why ? Because it is marketed around functionality-segment duos that mirror the very classic engineer-marketer binome.

The smartest thing about the iFad is the deliberate marketing blur : Apple refuses to build artificial segmentations and prefers to let the market decide, hoping the device will find more niches than initially thought. But the manufacturer pushes the concept with a clearly identified "software-level warranty" to help the hardware concept look more sustainable in the potential purchaser's mind : iPad v1.0 is not the best tablet*, just like iPod was not the best PMP or iPhone the best smartphone, but just like iTunes came from Apple computers to secure the launch of iPod, iPod music platform served as a base for the iPhone, and iPhone apps are paving the way for the iPad.

So if the iPad is not a category killer per se, it could help kill artificial categories, and tear down artificial walls.

Just one word about NHN / Naver, who would be about to snatch the Livedoor portal and its 30 M subs put on the market by LDH Corp (formerly Livedoor Holdings). It reminds me of the Daum / Lycos deal a long time ago. Korea gains an entry point in Japan the same way it did in the US : in a very traditional way. And I hope Naver has bigger plans than Daum. For instance, I wonder which role Naver, as it enters a new country using non-latine alphabet / characters, intends to play in the promising hosting business related to Internationalizing Domain Names in Applications (IDNA).

mot-bile 2010

* and certainly not the best ebook : too heavy, UI and screennot optimized for reading...