Free Mobile gets France's 4th 3G license, will offer VoIP

mot-bile 2009 - French regulator ARCEP gave the final nod to Illiad's 100% (for the moment - see previous episodes including "Free: alea jacta est") subsidiary. Free Mobile gave all the guarantees needed and pledged to offer all web services on the mobile, including VoIP.

Also to be noted : total transparency for the cost of mobiles. Consumers will know when they pay for the devices or for the traffic... greenfield Free found a smart way of disturbing the local operators / manufacturers cuisine.

Overall, Free gets 382 points out of 500 : 55/65 for commercial offers, 64/100 for coverage, 20/25 for QoS, 54/60 for relationships with service providers, 22/25 for customer relationships, 22/25 for environment, 22/25 for employment, 56/75 for business plan consistency and credibility, 72/100 for project constistency and credibility.

In a nutshell :
. TTM / commercial launch : 2 years from now.
. coverage : just above the levels required for 3G (voice : 27% at launch instead of 25%, 75% after 5 years, 90% after 8 years instead of 90%), and a contribution to the common effort for 2G coverage of remote areas
. staff : from 1,000 (EOY 2012) to 5,000 (EOY 2018)
. M-VNOs : Free Mobile will accept up to 4 full m-vnos
. devices : offers without terminals, payment of terminals over few months
. voice : an access package including 3 hours of intraeuropean calls for less than 20 euros
. data : all offers include mobile internet access
. customer services : customers can contact for free consumer associations when they want to post a complaint ! The best way to relieve Free's hotlines and to get rid of the said associations !!!

Of course, Free Mobile's capital is as expected very likely to be raised to finance both 3G and FTTH, and that's been clearly specified in the proposal.

Next steps for the ARCEP ? Attributing the remaining blocks of frequencies : 5 and 4.8MHz in the 2.1GHz band (H1 2010 - open to any player), and the 800 MHz and 2.6 GHz bands for 4G (H2 2010).

"L'ARCEP retient la candidature de Free Mobile" (20091218) + slides presented during today's Press conference

Sonyntendows, beware : Freebox now a game console

mot-bile 2009 - First a set-top box remote control looking strangely like those you play basic videogames with on a boring flight, then some new games, now a developer toolkit... the gaming war is definitely on between French MSOs, and Free-Iliad wanted to shoot first, ahead of Xmas and of likely anouncements by SFR & friends (Universal). Ahead of December the 17th, too, the date when regulator ARCEP is expected to deliver its verdict for France's last 3G license.

Freebox should by no means be likely to compete with Sonyntendows (Sony, Nintendo, Microsoft). But as an enabler for low end gaming experiences, an emulator, it could have some impact. Game console manufacturers cannot expect to rule over The Big Screen as easily as they used to. Besides, The Big Screen is already as much a PC monitor as a game console monitor, when it's not already itself an internet enabled device.

The only question that seems to matter is the future of what is still called video game industry. Some day, players will have to move beyond the old PC/Mac - Sony/Nintendo/Microsoft - Java/BREW comedy. Without rejecting as false the choice between safety and ordeals.

More to come before Game Developers Conference 2010, next March in San Francisco.

Free: alea jacta est

Unsurprisingly, Virgin Mobile / Numericable / Bollore & Co didn't bid for France's 4th 3G license*, leaving Free Mobile as the only official candidate.

"Free Mobile" is neither Free nor Iliad but a special vehicle (100% Iliad) likely to welcome new investors on board... should it win.

Losing a beauty contest of one would be embarrassing. Not finding MNOs eager to invest and bring some know-how after winning could be even more embarrassing.

ORASCOM dropped from the race earlier this month but remains as deep-pocketed as a few days ago. Other players stay tuned, including MVNOs.

French regulator ARCEP should give its verdict by Christmas. Free targets a Time To Market 18 months later.

French consumers also expect gifts from the new entrant, but incumbents will probably anticipate as well, donning brand new Santa Claus suits a few months before #4's arrival on the market.

mot-bile 2009

* see Iliad's 20091028 communique

License IV

France went for a hybrid or double-stage solution to their 3G dilemma : since no 4th operator could enter the market without a ticket discount for all players (see "3G license part III - France's fourth wedding or a funeral ?"), the Government and NRA ARCEP decided to split the remaining spectrum.

The potential new entrant will get 5 MHz of 2.1 GHz + 5 MHz of 900 MHz (call for tender expected by EOY 2009), and lawmakers will discuss about what to do of the last 10 MHz of 2.1 GHz, probably putting back incumbents in the loop (friendly auction ?), and about how much this license will cost. I guess a little bit more than the EUR 10,000 a year needed for a Licence IV, which allows bars to sell alcohol without dishes (I mean dishes for food, not for satellite access).

The almost concomitant consultation about 4G allows incumbents to fry some fish or remain one step ahead. Analogic TV spectrum (the 2.6 GHz and 790-862 MHz bands favored by LTE) will be freed in November 2011.

An ambitious new entrant should position itself on both 3G and 4G, as well as on the fixed broadband last mile, where ARCEP is carefully monitoring the development of FTTH / FTTO : trials are under way (until March 31st), and a precise regulatory framework will be published before this summer.

Without a claim by Iliad/Free, the Regulator wouldn't have reserved 3M numbers starting with 06 for the new entrant, who would then have mostly to rely on 07 numbers, soon to be devoted to the same purpose.

Strong of more than 4M subscribers and on the way to 5M by EOY 2011, Iliad-Free remains the front runner and main lobbyist for the 4th license. The company already brought major disruptions to the French market, starting with their ISP business model as none Networks, and most dramatically by introducing the successful home "box" concept, now implemented by all incumbents (Orange Livebox, SFR Box, Bouygues Bbox). In an agressive lobbying campaign, Free announced 1,000 euros savings per year per household with 3 mobile subscriptions. With brand new pipes to fill, unlimited offers seem likely.

But it may take a new and wealthy partner (not a commodity nowadays) to build the said pipes : optic fibers were already a major challenge on the fixed access with a EUR 1bn CAPEX planned by 2012, but covering a country as geographically challenging as France with a 3G network is quite another.

That, or another disruptive "none Networks" model... not to mention "other networks" : Free already holds the only national WiMAX license*.

Or "another player", or course. Foreign (ie Orascom and the usual suspect...), national (some day, Carlyle will have to monetize Numericable's 4M subs), or more probably a combo of the two. But the deepest pockets could hesitate between player #4 and player #3, should Martin Bouygues seize the opportunity of this reshuffle to sell its mobile arm.

Yet another scenario ? No one goes for the network. Incumbents won't accept too cheap a price tag nor too loose coverage obligations for the new entrant... even if Bouygues Telecom was not precisely crushed for being behind schedule.

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addendum 20090205

The price tag is eventually EUR 206M per 5MHz, similar to the 619M paid by each incumbent for their 15MHz load. Free may only take 5MHz, but the Government reminded the audience the existence of coverage obligations, insisting on a contribution for rural areas...