MelOn with a slice of pie

As expected (Hardware behind, hard work ahead - 20050504), SK Telecom are moving at high speed towards content : after taking a couple of months ago a slice (21.7%) of IHQ, a producer of TV shows and soaps, the Korean leader in mobility (and instant messaging as well, NateOn extending its edge over MSN Messenger) just purchased 60% of Korea's leading music major (YBM Seoul Records) to boost its MelOn mobile music portal. Their deep pockets should help them cope better than Daum with Lycos. The new and improved SKT should also pray for the Korean wave (Hallyu) to last longer than the fad for Bae Yong Joon.

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