"The Next Big Thing Is Almost Here", that's how Samsung Galaxy S5 is announced on Samsung.com US:
Of course, what you read is "The Almost Next Big Thing Is Here". Here? Barcelona, at the 2014 Mobile World Congress.
Analysts seem disappointed by the last generation of the leader's star product, but it simply confirms the long expected commoditization of smartphones. Like computers before, performances will keep improving, and more enablers shall bring interesting changes in the future, but the device itself has reached a plateau for a while.
Even smartwatches and smartwrists have become commodities*: meet Samsung Gear 2, Samsung Gear 2 Neo, and Samsung Gear Fit.
Boring? Not so much: Gear has switched to Tizen, the - of course Linux based - OS propelled by majors who don't want Google and Android to rule, but don't want to resurrect Microsoft or Jobs either. Samsung already launched a Tizen camera last fall, and continues its low-key approach from minor connected accessories...
|This Tizen ain't the world heavyweight champion yet|
I'm waiting for Tizen on a heavyweight boxing ring, not just around a wrist.
Ah, if only Samsung had a iTunes to leverage, that could boost the launch of a Tizen smartphone. And unlike Apple 2007, Samsung 2014 can't afford to launch a technologically imperfect first model...
* MWC confirms CES: see "CES 2014: Beep Beep Goes Bling Bling"