Klout, I pronounce you Gilty

Buzztime for Gilt and Klout?

That's 3 hype words in one 5 word sentence, so let me rephrase it: online fashion retailer Gilt proposes discounts depending on the Klout score of its members.

Klout calculates individual influence scores (from 0 to 100) by aggregating behavioral data from various social networking services (Twitter, Facebook, Google+, LinkedIn...), and other partners. The concept rewards people who boast about how they fare on Klout, and actually monetizes social networking behaviors by offering 'perks' to the guys who behave well with selected partners.


That's were Gilt jumps in. For this member-only service based on flash sales, buzz plays a key role. Their glossy website looks quite different from the more sober Klout.com, but basically that's the same ego flattering concept: you're smarter than the rest of the crowd, you belong to a special breed of shoppers/influencers. A partnership with Klout makes sense to recruit new members as well as to ensure high turnouts for each sale...

Not to mention, of course, a more lucrative IPO.

mot-bile 2012

* see "Gilt Groupe, Inc. and Klout Partner to Offer First-of-its-Kind Reward to Users"

Facebook's Initial Privacy Offering

Dear Friends and Neighbors,

My Wall and Wall Street are about to become an item: we're all going public, and you'll have to issue a profit warning each time I unlike you nth kitten picture.

Yet Facebook Initial Public Offering remains a non-event: Facebook has been milking our relationship from the beginning, and even with his 11M+ friends, Mark Zuckerberg has never been much of a philanthropist. The question was "when", and the answer is "now".

Now the other question remains: until when?

It doesn't have to come from the next big thing (a 4D, 5G meshroom cloud? the SOPAtriot Act?): remaining at the top happens to be difficult, even for a free, pervasive platform. And even a 800 pound gorilla can get off your back (I recently mentioned the potential Tripodization of Facebook: "Cloud Portability"). Furthermore, money won't do you much good without a vision. Look at Rupert Murdoch, who after losing over half a billion bucks on MySpace, delivers his pearls of conservative wisdom* for free over Twitter. And speaking of doing good: Google started being evil after its IPO...

... Come to think of it: Zuck started as a bad guy.

mot-bile 2012

*if such a thing exists.

HTC EVO 4G : Sprinting to 4G... or rather 4G WiMAX/3G EV-DO Rev. A

Sprint unveiled the HTC EVO 4G at CTIA : "America's first 4G phone" will be "Coming Summer 2010", and offer "3G/4G mobile hotspot capability-extend the power of the Now Network"*.

4G ?!? Don't expect LTE but simply 4G WiMAX combined with 3G EV-DO Rev. A. Yes, WiMAX got the 4G label**, just like DECT was 3G ITUwise.

But this HTC EVO is far from being a dud, dude. It also features :
- from Google : Android 2.1, Android Market (30,000 apps up to now), and among Google mobile services clearly advertised by Sprint : Google Talk and Google Voice.
- from HTC : a 4.3-inch screen ("with unique kickstand for easy media viewing", a connection "to your HDTV so you can watch HD movies" on a bigger screen), HTC Sense UI (with "social networking integration with Facebook, Twitter, Flickr and more"), 1,500 mAh Lithium battery, dual cameras (8 megapixel primary, 1.3 megapixel front-facing), proximity and motion sensors, digital compass, 1 GB ROM, 512 MB RAM
- from Qualcomm : 1 GHz Snapdragon processor
- from the air : Wi-Fi, GPS Navigation, Stereo Bluetooth, FM radio
- for the plug-ins : microSD Card slot, micro USB, 3.5 mm headset jack, HDMI output...
- from Sprint : Now Network, Sprint TV...

Yeah. The operator is not doing much beyond rolling out his 27-market WiMAX network and putting a sticker on the phone. The real PR winners here are HTC, Qualcomm (stuck to its proprietary 3G but associated to "4G"), and even more Google : Android starts outhyping iPhone, and Google mobile VoIP gets a front seat.

Hoping that Sprint's networks and HTC's batteries won't spoil the fun.

mot-bile 2010

* see now.sprint.com/evo
** as we saw earlier ("Aloha's long goodbye, Standards Wars Episode 4G and the phantom menace"), the ITU has been kind to WiMAX.

Star fees and Hutch

Hutchison Whampoa is selling its 51% participation in Partner Communications (to Scailex), which seems to make sense as far as geography and marketing are concerned :

- the Israeli operation carried the Orange brand

- the group operates in Europe and Asia-Pacific :
. via "3" : Austria, Croatia, Denmark, Ireland, Italy, Sweden, UK, and Australia (the new 50/50 Vodafone Hutchison Australia JV runs both Vodafone and "3" brands),
. via Hutchison Telecom International Limited / HTIL : Indonesia as "3", Sri Lanka and Thailand as "Hutch", and Vietnam as Vietnamobile
. via HTIL's spin off Hutchison HK Holdings / HTHKH : Hong-Kong & Macau as "3".

"Hutch" as a brand has been dead ever since the group sold its participation in India (see "3GSM 2007 - A brave new World ? A new and improved Vodafone ?/em>"). Lately, Sri Lanka and Thailand operations have been struggling in most unstable contexts. HWL shall either try to dump them or to switch to "3", as the hybrid logo in Thailand seem to tell. Without India (now Vodafone Essar), Sri Lanka has a relatively limited potential : 20 million inhabitants vs 63 for Thailand, 86 for Vietnam, and of course 237 for Indonesia.

Switching from CDMA to GSM in Vietnam costs a lot. Rolling out networks in emerging countries costs a lot. Competing in the handset arena, even with smart solutions*, costs a lot. Running operations in highly competitive, saturated markets in Europe as well as Hong Kong, costs a lot. And this conglomerate is not as ripe with cash as it used to be.

Rumor has it more dividends could be shed. Such a counterproductive heresy should be counterbalanced with counterproductive promises of productivity increases. Depending on a financial holding can be such a drag.


* Facebook, Skype, and now Twitter shortcuts : after the INQ1, the group announced the INQ Mini 3G, along with a INQ Chat 3G with a full keyboard

Google from Buzzing to Twitting - Keep It Smart and Simple

Everybody twits these days (except yours truly*). No wonder Big G tries to put a tag on the phenomenon. A me-too product wouldn't make sense but at last, Google can try to add sense to Twitter.

"ads by Google", that's already 13 characters. And the announcer hasn't started talking yet.

Twitter's success lies in shortness and simplicity, symbolized by a Haiku format. Google's success lies in simplicity, symbolized by a no-frills homepage. This partnership cannot succeed unless AdSense comes up with something really simple and smart.


* I got twitted by Barack, Gordon & co after the G20, though.