Free broadband for broadwallets

Back to the future : remember the panic seizing operators when the "free internet" tidal wave landed on their shores ? We're back at it and with a larger magnitude.
But this time is different. Operators surf the wave and just unleash a small part of the potential of truly convergent offers.
After Carphone Warehouse and BT, Orange UK announced a free broadband bundle. Actually, you have to subscribe to Orange the mobile service to get Orange the fixed broadband service for free. In other words, Wanadoo is dumped a second time within a few weeks.
So even these days, there's no such thing as a free service. For instance, "Free" requires paying £20.99 per month at CWH.
Vodafone are expected to announce something beyond their getting rid of Arcor or a few of their top execs getting rid of their positions.

Wanadoo wannabe Orange

France Telecom's ugliest brand is dying and not many will be mourning. The future is bright, the future is Orange, the future is convergent and France is eventually experiencing the true launch of the Brand. By a simple change of name, Orange the 3G runner-up MNO will claim the broadband lead and Wanadoo the anti-competitive incumbent will be absolved from his sins.
As far as I'm concerned, I'm still mourning VoiLa, a beautiful brand created by beautiful minds from the Belle Province and FT R&D labs. Now that was a global brand (try launching Orange in catholic Ireland), a brand meant to offer something to the multitude, not to press the juice from millions of customers.