DeepMind Your Language

In Wired's special on "The End of Code", Jason Tanz heralds the end of human programmers ("Soon We Won’t Program Computers. We’ll Train Them Like Dogs").

It's not just that artificial intelligence will be better at coding than humans (what could you expect from the control of the most basic - pun half intended - of all languages?): machines have already started to create their own languages, and Tanz mentions the very 'black box' I feared we should never allow to blossom in my focus on singularity "I'm with stupid".

We're not talking generational gaps, like these teenage codes and languages parents can't decrypt.

We have already surrendered as a species, given up the most elementary level of monitoring. And even if we started training sniffing dogs to spot rogue dogs, we would end up chasing a tail only us would believe to be our own.




mot-bile 2016

HomePlus subway virtual store gets "real" (from click and mortar to billboard and click)

Following the success of its QR code-based advertising campaign in Seoul subway with Cheil Worldwide (see "HomePlus subway virtual store - 2011 Cannes Lions"), Korean retailer HomePlus, a Tesco-Samsung JV, launches its first permanent virtual store in Seollung station, Gangnam area.

Since you liked it (over 10,000 views), I'll play it again, Sam :


This time, 2D shelves will stretch deeper into the station : with screen doors and pilars simulating popular sections and products of the hypermarket chain, all commuters have to do is to direct their smartphones to the items they please. HomePlus also decided to beef up backhaul, multiplying the time slots available for home deliveries.

Major hypermarkets being already open 24/7, now there's no way consumers can escape from contextual shopping traps.

mot-bile 2011

ColorZip unzipped

The first buzz about barcode applications for 2-3G started in the late 1990s, and the usage of handsets as code readers started as soon as cameraphones appeared. Remember SonyEricsson's happenings in the US ? Remember SK Telecom's Nate Coupons in supermarkets ?
But then barcodes evolved. They even dropped the bars and became bidimensional. The dress code switched to friday wear and then rainbow wear as ColorZip added new dimensions : color recognition now, caracter recognition later. For CR, all you need is a camera with 100,000 pixel resolution plus a good network.
MNOs seized the opportunity (SKT's Nate Code proposes virtual stamps (Happypost) and a mobile shopping mall), along with publishers (ie TV programs, IDEE magazine). But broadcasters just love the concept and the interaction with their own programs. KBS invested in ColorZip Korea and both Fuji TV ( Fuji Television Network) and TBS (Tokyo Broadcasting System) put more than a few bucks on ColorZip Japan, which is becoming the entry point for internationalization : Colorzip Singapore happens to be a JV between Colorzip Japan and Colorzip Media.
The franchise is blooming from Korea to Asia (Japan, Singapore, Taiwan...) and Europe (France, Italy...), not to mention USA (patents and partnerships pending). ColorZip could become the de facto standard for m-coding (why not beyond ?). The fun should be catching, and I wouldn't be surprised to see "artistic" evolutions... Definitely sexier than treacherous RFID and carceral barcodes.