Near Failed Communications

Can you hear me ?

Qualcomm makes sure everybody heard about PCCW's MediaFLO trial. From May 14 to November 13, 2007 (including the kick off of the 2007-2008 Premier League season, a PCCW exclusivity), the Hong Kong leader will try "to assess the potential business model of a commercial mobile television service based on MediaFLO - an open, mobile broadcasting technology - if such a service were to be launched in Hong Kong".
The service will be launched, all right. With or without Qualcomm is another story, but PCCW is willing, as Vodafone would say, to make the best of now TV. This quadplayer is already a TVNO (PCCW Media Limited) and a TV-VNO (PCCW-HKT Telephone Limited), and now TV claims 800,000 subs and 130 channels 4 years after launch (September 2003).

Can you see me ?

SK Telecom introduced their "3G+ Streaming Video Customer Center" to Korea's 160,000 hearing-impaired people. In such a competitive market, the niche is big enough to justify a specific answer, not to mention the obvious PR / image benefits.
SKT clearly mean go beyond appearances : 4,100 W120 streaming video-enabled handsets donated in April 2006, consultations Monday to Friday 9 AM to 6 PM free of charge with operators trained for all the needed languages (and the possibility of streaming video chatting), SMS transmission rates and call traffic rates offered, 35% discount off monthly flat rates...
The path is difficult : "to date, about 1,800 customers are able to use the streaming video service". Not even 5% of the 36,600 hearing-impaired people registered to the regular SK Telecom Customer Center...

Can you copy me ?

5 years after IPO, Yahoo! hired Terry Semel as their top gun. 6 years later, Jerry Yang takes his job back.
Yahoo! failed to compete with Google, but the incumbent gets ready for new bold strategic moves / partnerships / sales / all of the above.
If I were Big G, I'd be careful of the Airbus Syndrom.

Can you read me ?

Wibree joins the Bluetooth SIG - less tooth grinding for Nokia's researchers. So long babee wibro wanabeee.
The NFC Forum just e-mailed me some very disruptive news : unlike the rest of my daily spam, their previous e-mail couldn't reach my mailbox. Near Failed Communications ?

Still looking for the sign "Big bucks stop here".

Handle with e-care - China-aware pro gaming

Still keepin' an eye on SKT's stats, and especially TU media (following Slomobile TV) : now covering 84 cities, the mobile TV service claimed 200,000 subs after almost 5 months of operation. That's about 1,400 customers a day, but this average is supposed to be 2,400 nowadays (the first 100k took 2 months and 22 days, the last 2 months and 6 days). 90 more days at this pace would bring them over 400k subs at the end of the year and I guess they can push to an average 3,500 with the high season coming but they'd need a strong 4,500 to reach their original 600,000 target.
More impressive : last summer and 5 years after launch, e-Station (SKT's e-CRM portal) signed its 10th million customer. The service averages 160K users per day (70% being in their 20s-30s) and 16.4M acts per month (about 3 times as much as over the phone). Many MNOs would die for such figures.
For those as well : over 94% of SKT's customers are equiped with cdma2000 phones, now dubbed "2.5G"*. 84% have color screens and 52% are active Nate users. The mobile portal keeps improving and proposing new services, but the operator knows "wireless internet" is not the only field beyond voice. Hard to tell how m-finance and banking are contributing.
As far as international is concerned, I'm still expecting some juicy fruits from the SKT-Earthlink partnership, but the only news came from the MNO's professional gamers' team, T1, which drafted two Starcraft players from China. I don't know whether these hardcore gamers are ready to die for their new bosses but the mobile arena could be safer than a PC Bang : a 23 year old Briton, Darren Prior, was recently saved by his LG U8210 during a bank robbery, the handset stopping the bullet.
Welcome to Korea, the country where operators become bankers and handset manufacturers life insurers.

* still no specific statistics for EV-DO, but good news for 3G UMTS : since SKT are preparing commercial launch of HSDPA early 2006 (Nortel-LG to deliver the goods), they are pushing W-CDMA as well in the South : commercial launch this November for Jeju-do, Jeolla-do and Gyeongsang-do + Busan.

From Hallyuwood to Hollywood

Remember when WAP emulators were all the rage ? They kind of fell into oblition because of that WAP thing and because of that 3G fade (I'm so customer centric I do have to film the damn guy holding the device, even if it saturates the surfer's not-so-broad-band connection.
Now SK Telecom just released an emulator for their new services and it sounds like the perfect remote control. For the enduser (in order to control the said services) as well as for the operator (in order to control the said enduser).
SKTWorld provides a good start to the victim of their massive ads : Nate, June, Moneta, NateDrive, 1mm, PlayOn, Moville, TU dmb + direct links to the new stars on the block (MelOn for music lovers, Cizle for moviegoers on the go, GXG for mobile gamers). As one could have suspected, they leverage on the entry point to get you straight into their databases - they don't care whether you're already a customer or not : they presume the customer experience is so much fun you can't resist and go for the actual thing. You're a customer and you have the required device ? You can download the app at once and enjoy a free trial on it ("Free Experience Tour"). You don't have the device yet ? Order it, and customize it while you're at it ("Peripherals Mall"). You're not a customer yet ? No sweat : shopping or portability are just one click away.
SKTWorld goes further thanks to an Amazon-like collaborative filtering system : beyond the usual tailor suited piece of advice ("My Type Mobile" guesses the best service after your usage patterns), a "Mobile Together" feel-good concept (this goes too far for you not-so-early-adopter you ? don't worry : here's what fits people your age and sex).
But SKTWorld is bound to go even further. Just like the juicy MelOn, this is a dotcom website, not a dotcodotkr nor even a dotnatedotcom one... And by the way, SK-Earthlink just announced new headquarters in Westwood, Los Angeles. We're not talking Koreatown but Hollywood / Beverly Hills lads, the expected next step for SK "Hallyuwood" Telecom (from the beginning we expected business oriented SK-Earthlink to enter the multimedia arena). And the company is hiring. Staff for a start. Consumers should follow soon.

Zero paper zero tolerance

21 tons of paper could be spared if half a percent of SK Telecom's 19 M customers switched to their e-mail / wireless internet only billing service. The operator would save quite a few wons too... enough to give 100 wons to Green Korea United for each customer joining the crusade in this win-win-win-win utopia.
Even so, SKT should be careful before mass mailing bills : the MIC set at 30 million wons (about $30k) the maximum fine for mobile spammers, following the recommandations of the Korea Information Security Agency (KISA) and its Korea Spam Response Center arm.