Coronavirus and the end of herd impunity

Location based tracking apps, electronic ankles, drones... all technologies are being used to enforce lockdowns, quarantines and curfews, to search and destroy any will to ruin the common effort to flatten those damn curves.

At the herd level, our usage patterns brought precious insights about how both viruses (COVID-19 and STUPID-20) spread, most notably people flocking away from big cities to speed up curves across rural areas (Orange found that 17% of Parisians left the capital in the final hours before lockdown), or spring breakers sharing the fun during their spring breakout back home (see Tectonic's viral tweet below*):

When it comes to tracking individuals, Korea set the new standards very early with these alerts blaring on your phone each time a new case of COVID-19 pops up near you. You can't see the full individual's name but you know their age, their address, their nationality, and their exact path over the previous days. When on quarantine, you're tracked by GPS (three Vietnamese students were caught cheating in a Gunsan park - the truant officer found out that they left their phones home), you have to send every day your self-diagnosis on two different apps (one for the Ministry of Health, another for the Ministry of Interior), and you have to share your morning and afternoon temperatures by SMS - mercifully it's not intrusive to the point they send a drone to do it themselves.

And most of us are okay with the new safety-privacy trade-offs, because nowadays security means actual survival. Same thing with visual contacts. As we're deprived of basic liberties during confinement, we're willing to open our doors far wider than we would normally to co-workers, distant contacts or even total strangers. Somehow, as we grow our personal spheres, we're enabling more people to extend their reaches within them, break into our homes, Zoom into our interiors. Somehow, this virus has become the mother of all Troyan horses.

And when this pandemic is over, we probably won't return to normal. We won't mind when our operators charge us $5 a month for SD cards (as in Social Distancing), we won't flinch when they send electric shocks each time we come within 6 feet of other passers-by. 

As long as they let us graze on the greener side of the electric fence.


mot-bile 2020


* ICYMI

Want to see the true potential impact of ignoring social distancing? Through a partnership with @xmodesocial, we analyzed secondary locations of anonymized mobile devices that were active at a single Ft. Lauderdale beach during spring break. This is where they went across the US: pic.twitter.com/3A3ePn9Vin

— Tectonix GEO (@TectonixGEO) March 25, 2020

Skype keeps moving, Google googling

Microsoft purchased VoIP 1.0 leader Skype. Not for the technology but for the address books and the entry point to interhuman communications, something Redmond still has trouble getting into.

Google Music sounds like Google Book redux. No agreements yet, but a statement, and an invitation to store your stuff on Big G's cloud. You know, Google, not the major media company but the tech nerds with the big servers that never crash (take that Jeff - see "Melting clouds"). And as YouTube turns 6, Google promotes user generated quality content (YouTube Next, YouTube Creator Institute, YouTube NextUp...). So beyond storage, the idea will soon be to source new talents and to give everyone the opportunity to broadcast oneself.

The main news here is not the service but the branding: it's not "Google Music" but "Music Beta by Google", which allows a future brand to fill the blank (ie a future purchase), but furthermore echoes Google's pervasiveness on Android. In Korea, for instance, a country where it was lagging far behind Naver or Daum, the company managed to accumulate an impressive content far beyond mobile searches, through its no-logo apps and in particular in the LBS fields (maps, places...).

The debate shouldn't be only about collecting personal data but about dominant position in collaborative contents.

mot-bile 2011

As Daum goes (a bit) mAd, SK Telecom jumps to L Commerce and Mobile Virtual Banking Operator

I've been expecting a lot from Korea's leading portals Naver and Daum*, but so far, they've not exactly revolutionized mobile internet. For instance, they've only recently set a timid foot into mobile advertising**.

To their credit, it's hard to get a slice of the wireless pie consistent with their impressive web portal market share, even after the implementation of USIM cards, which undermined Korean MNO's lock on handsets, and even after the rise of smartphone apps, which also weakened their positions on the value chain.

According to KoreanClick, #1 NHN / Naver controls 63% of the portal market (31 M Unique Visitors for Naver.com in April 2010) and #2 Daum 21% (28.9 M UV), but #3 Nate (10% MS, 24.7 M UV) can leverage on key enablers provided by owner SK Telecom : the leading cellco, already a quadplay giant, has always put a lot of importance on Location Based Services and financial enablers.

That focus has become even more evident with the creation of the Hana Bank - SKT JV (see "SK Telecom's Wild Hana Card"), confirmed by the first services earlier this year***. The recently rebranded Hana SK Card targets 400 to 500,000 cardholders by EOY 2010.

SKT has also been redefining the "mobile wallet" concept over the past few weeks : leveraging on Visa PayWave radio frequency technology, the "T Smart Pay" (always that "T" umbrella brand of SKT's) concept allows the consumer to monitor up to 8 credit cards, 30 mileage / point cards, and 50 coupons with the same '13.56MHz RF SIM' card (always that "technerdy" trend of SKT's), to the risk of storing all your most critical information on one single device. Each time you present it for a contactless payment, you're proposed the choice between all registered cards.

Of course, Hana SK Card holders can also enjoy a simplified UI :



Here, SKT almost acts like a Mobile Virtual Banking Operator roaming on tens of rival networks and helping the consumer make the most of each buck, picking the best provider depending on the store, account status, promotion... Needless to say that this entry point will be massively exploited for contextual offers : ever since NATE Coupons, SK Telecom has been a major innovator in couponing and in July, SKT will launch 'L-commerce', a new set of Location Based Services bound to confirm the return of its mojo.

About ten years ago, I was impressed by how deep this player ventured into new trades like media or banking. Since then, SK Telecom didn't fully succeed overseas as a classic mobile operator, and at one moment lost some appeal as the marketing king at home, but lately, it seems to be experiencing a revival. Even telematics are back in fashion (SKT MIV / Mobile in Vehicle).

Note that on the more traditional battlefield, SK confirmed 8 more Android handsets by EOY (see "SK Telecom pushes Android"), and KT remains the most likely guess for the iPad exclusivity : Apple's latest gizmo is being approved for import, and TriGem, Samsung, and LG will suffer from a minimized delay before their own tablets****.

mot-bile 2010


* see "KT claims 500,000 iPhones"
** "Daum rolls out mobile advertising network" (JoongAng Daily 20100511)
*** see "Wal-Mart's Vudu Trance - home entertainment and apps"
**** see "Samsung S Pad in a Flash"

iPhone wakes up Korean mobile internet market

Amazing : Korea, a world leader in mobile innovations in the early 2000s, Korea, still nowadays the land of broadband and home to such IT giants as Samsung and LG, Korea is lagging behind European countries in both IPTV and mobile internet.

As we saw with IPTV (see "IPTV in Korea, an update"), lobbying and regulation played an important part in this paradox, and the country is finally trying to fix the bug.

For mobile internet, the first opening came last year with the abandon of WIPI (Wireless Internet Platform for Interoperability) as the mandatory platform for smartphones, opening the market to Blackberry and other players. Today, we can hardly speak of a shift from an industry-based to a consumer-based regulation, but the Korea Communications Commission (KCC) just cleared the way for iPhone in Korea by stating that Apple, after all, doesn't need an extra license for Location-Based Services as long as there's a MNO with the relevant license in the loop.

KT is expected to launch the iPhone in the weeks to come (October or November), and to subsidize the device down to a retail price of around KRW 240,000 (about USD 200). Apple wants more than the 300,000 units announced by its Korean partner, who will have to release its own KT Apps Store ahead of the iPhone in order to mark its territory. In order to leverage on the operator's strong leadership in fixed and fixed wireless services, KT's apps will be downloadable by Wi-Fi.

Competitors have been bracing themselves for the iPhone, fearing market disruptions : wireless leader SK Telecom opened the first App Store earlier this month. But unfortunately, "T Store" has been bashed by the critic : users can browse as much as they want on their PC (tstore.co.kr - about 6,500 references), but can only download apps via their 3G phones, and via 3G only (not Wi-Fi). Worse : the price doesn't include connection costs ! Needless to say the service is WIPI-based : SKT is the mobile leader and bets on a wider installed based from the start. I can already see marketers scratch their heads : we want our customers to rediscover their own handsets and find them sexier than the ultimate hype machine... good luck ! Needless to say T Store won't remain WIPI-based : SKT plans to go "global" within two years and to generate a 1 trillion won turnover in 2013. If SKT maintains its 30% cut, we're talking about over half a billion bucks. And since SKT happens to be also a major content provider, that's a rather conservative estimation... provided the store succees, of course.

Korean developers will have fish to fry, as well as the editors' sectoral federations (ie games), in charge of okaying new apps. Furthermore, Microsoft is also roaming the country to snatch some gems (USD 19M planned for game developers over the next 4 years).

Netcos have been barred by cellcos but grow new ambitions, like NHN for its "web" brands. Beyond Naver, NHN wants to push Me2Day, a K-"twitter" acquired last year and already on iPhone.

Now How about endusers ?

Mobile TV is very popular but doesn't require 3G. And wireless internet echoes more Wi-Fi / WiBro than 3G. Even if half of the core target (12 to 59 year-olds) is somehow using services, mobile internet over 3G remains ways too expensive, and most players would like operators to slash connection costs, particularly to welcome revenues from social networking platforms. MNOs already had to undergo significant cuts in calling charges, but their rates remain high and the percentage of turnover made on wireless internet very low (below 20%) compared to advanced European nations (in the mid 30%s).

Usages are bound to soar once MNOs accept to share more with the rest of the ecosystem, to grow a much bigger pie. All together, now.

ADDENDUM 20090927

More precisions regarding the cuts in mobile charges (announced this week-end) :
- wireless internet basic rates : 50% reduction for LGT, 88% for KT. To be defined for SKT, but from next March on, the leader will calculate call charges per second (every 10 second now). note that Long Distance has disappeared in Korea : calls within Seoul and outside will cost the same. VoIP also gains ground, even if rates are not as slashed as in other countries (ie nothing is actually free).
- basic access fees slashed (KT : from KRW 30 to 24,000 - SKT : from 55 to 44,000)
- loyalty discounts (KT 5,000 / mo, SKT up to 22,000, LGT up to 25,000) - NB: all 3 MNOs have also triple play discounts. Logically, #3 LG Telecom (mobile portal brand : Oz) is the most aggressive player.

Sekai, AirTag, AirFlag, AirBag and Social Net Walking

I just read an article by Joel de Rosnay about "clickable environments"*, which may introduce some confusion between Tonchidot's "air tagging" concept (the Sekai Camera / "world camera" application for iPhone, quite popular in Japan since last autumn, marketed as a "social tagging device") and the AIRTAG brand (a French NFC enabler targeting retailers and service companies).
Mentioning the risks of such intrusive technologies, Rosnay made a pun on "clickable" and "flicable" : in French, "flic" means "cop" and "fliquer" could be translated as "to control, watch and monitor the Big Brother way".

As a matter of fact, we are bound to see at least two killer apps beyond the usual location based cloud marketing fantasies :

- I want to remain as far as I can from this person / kind or people / person in this kind of mood / friend with "leave me alone" Facebook status... (variations : I'll never set foot in this restaurant again / don't even think about dropping your car at the following places / Celtic fans are not welcome in this Rangers joint...) : let's call that an "AirFlag".

- Leave me alone. When I'm roaming IRL, I don't feel like drowning in a syrupy cloud. I am not only opting out but building a protective sphere up around myself : that should be your "AirBag".

Safer social netwalking ?




* "L’environnement cliquable : une virtualité bien réelle"

Google Jaiku kentai ?

I don't care about the Gphone anymore than I did about the iPhone, but I do care about Google's vision about mobility and to me, dealing with Multiverse or purchasing Jaiku makes more sense than manufacturing devices.

Devices are about status, but you want to care about actual status : how are your friends doing, where on earth are they, what are they plotting, with whom...? Your personal network is much more important than your carrier's network, and portability will come some day for anything from a technical point of view, so value is to be made beyond the tools.

Besides, there are too many tools out there. Including in Google's portfolio. I hope they will take less time to boost Orkut and Google Maps / Google Earth with Jaiku than they did to implement basic Google tools in Blogger.

Yet, I'll stick to Big G for the blogging platforms. And I'll keep building Chinese walls with other e-mail services providers and interpersonal spaces like LinkedIn or Facebook.

Geotagging and slipping like a log

Context, context, context, location, location, location...
You already can sort your travel pictures on a map with Google-Picasa or Yahoo!-Flickr, and videos should follow soon. But you still depend on a mapping service provider for the location match.
Storing is one thing, organizing another. And it's scary how much digital content you can produce and forget.. ' better let the techno do the job and slip a few logs while you sleep like a log !
Some high end Nikon cameras already geotag directly photo-files through GPS plug-ins, and tomorrow's mobile picturephones / videophones should be able to do this seamlessly. Actually, your cellco should encourage you to upload any info you can add on any given location (photo, video, memo, the vcard of a store...), and share if possible.
Eventually, I guess we'll virtually carve on every tree we pass by : here I took a picture of a monument, there some crook stole my handset, there again he used it to purchase a watch... and I guess here is the public phone from which I called my lawyer.

Jeju Telematics celebrates the wedding of GPS and DMB

Jeju-do, Korea's capital island for honeymooners, has been a test bed for enhanced telematics since 2004. When the trial period ends next July, the Jeju Telematics consortium promoters (beyond the MIC and a few VCs : SK Telecom, SK Communications, SK C&C, Samsung Electronics...) could start exporting the concept to mainland ROK.
Nothing revolutionary there : LBS, 3D navigation, multimedia broadcasting... but you can tell SKT are involved : e-mail since the beginning, Cyworld, DMB games and TV for the second phase started last month. Samsung's 3.7 inch touch screen PMPs (Portable Multimedia Player) complete the multimedia oriented consumer experience. It definitely beats NATE Drive's handset craddles for seamlessness.


=> Jeju Telematics website : http://www.jejutelematics.com.

Saturday night Feeva - gloocalization

More about Google's next steps : after Business 2.0, Business Online cites Big Goo's interest in Frisco's Feeva as the sign of a potential move towards network operating but I'm not so sure that's the point.
Feeva are not into WLAN rolling out. They consider themselves as "dedicated to (i) Personalizing the user’s Internet experience to deliver relevant, timely, localized and customized information
(ii) Accelerating the proliferation of personal broadband Internet access
(iii) Shifting the economic center of gravity by making the usage of networks underwrite the cost of using the networks".
Google is into providing their clients with what they want, starting with relevant search results for consumers, relevant targets for advertisers and relevant ROI for shareholders.
They're traditionally weak in broadband demanding apps but all their recent moves are meant to change this.
With people like Feeva, they're learning about new dimensions in context marketing. Feeva and Google Earth are about localization and Google is simply going gloocal.