UNOMobile, COOP and TIM : mobile sells in Italia

"Parlare di più, pagare di meno". Talk more, pay less ; that will be UNOMobile's moto. Is this Carrefour unit a full MVNO or only an ESP (Enhanced Service Provider) ? Anyway, another retailer is launching a MVNO in Italy : COOP will propose CoopVoce to its 6.5M members and their families (18M people overall), aiming for 1M subs in 3 years with a EUR 200 M turnover. CoopVoce will be hosted by TIM.

"Talk no more, unless I pay less". That could be the reason why AT&T declined the same TIM (through the Olympia-Pirelli-Telecom Italia cascade). But American Moviles and France Telecom (now with Morgan Stanley) remain in a shopping mood. For them, it could be "Parlare di più, pagare di piu".

"Parlare di più" ? Vodafone seems to perfectly understand the Italian MVNO dialect : Vodafone Italia will host both UNOMobile and Poste Italiane, and it is even using the same language to talk to fellow brits (BT aims at 10% of the biz market with its convergence offer, but needs a godfather to enter it).

* branded 1Mobile - with the same 1 as the group's trademark logo for its first price products (see unomobile.it - still at the "coming soon" stage).

ColorZip unzipped

The first buzz about barcode applications for 2-3G started in the late 1990s, and the usage of handsets as code readers started as soon as cameraphones appeared. Remember SonyEricsson's happenings in the US ? Remember SK Telecom's Nate Coupons in supermarkets ?
But then barcodes evolved. They even dropped the bars and became bidimensional. The dress code switched to friday wear and then rainbow wear as ColorZip added new dimensions : color recognition now, caracter recognition later. For CR, all you need is a camera with 100,000 pixel resolution plus a good network.
MNOs seized the opportunity (SKT's Nate Code proposes virtual stamps (Happypost) and a mobile shopping mall), along with publishers (ie TV programs, IDEE magazine). But broadcasters just love the concept and the interaction with their own programs. KBS invested in ColorZip Korea and both Fuji TV ( Fuji Television Network) and TBS (Tokyo Broadcasting System) put more than a few bucks on ColorZip Japan, which is becoming the entry point for internationalization : Colorzip Singapore happens to be a JV between Colorzip Japan and Colorzip Media.
The franchise is blooming from Korea to Asia (Japan, Singapore, Taiwan...) and Europe (France, Italy...), not to mention USA (patents and partnerships pending). ColorZip could become the de facto standard for m-coding (why not beyond ?). The fun should be catching, and I wouldn't be surprised to see "artistic" evolutions... Definitely sexier than treacherous RFID and carceral barcodes.