mAdSense and Google Phonies (Google Phones ?)

"Don't Be Evil" is embedded in Big G's DNA. They said we were the next Microsoft, they now say we are the next Apple. But we neither want to rule the hardware / OS entry point nor rule the hardware / DRM entry point. Do we ?
One thing is sure : if Google's plans remain evasive, their ambitions remain pervasive. And mobility a must have, whatever the path. Speculations, analysts and pundits keep fueling expectations (gPhone, WISP, M-VNO, VoIP, WiFi, WiMAX, mobile suites...), but Google shouldn't care about it.
... if it weren't for its shareholders... I don't want to spoil the party but $462 per share and $143 bn overall look like a lot of dough to me. Like that insane, neverending hike in the Vietnam stock exchange, not even dented by the Shanghai hiccup.
Come to think of it, the ultimate stage of mobile advertising by the king of online advertising will be called mAdSense.

What else ? The CeBIT is over. Which means it was open before. Talking about bomb news : cellcos are eventually realizing the golden years of mobile voice ARPU will soon be over and the bulk of mobile data is bound to go flat. At last.

What else ?
- BT and KPN are working on M-VNOs in Spain. Belgacom, Swisscom, Eircom declined to comment.
- Viviane Reding wants DVB-H to outperform Galileo and Airbus across and beyond Europe. China already decided to launch a competitor to Airbus and Boeing, another to 3GSM and cdma2000. Why not split from Europe over the GPS-killer / killee and why not launch a specific mobile.TV.cn ?
- The WiMAX Spectrum Owners Alliance (WiSOA) wants to promote both WiMAX roaming and the survival / resale of its exotic founders
- I'm still stuck with a broken foot and a broken club - I can't move and Paris Saint Germain keeps sinking towards second division. Mobility definitely sucks.

CAPEX and the city - curb your enthousiasm or six feet under

Cheers : Vodafone had to release some exciting news to their shareholders ? Welcome to their global mobile TV service ! The content looks fine (top HBO series, the UEFA Champions League...), but we're talking 3G W-CDMA TV and this isn't likely to solve their capacity troubles : if you want to watch Sex And The City on your mobile phone, your operator needs to play Capex And The City first (or better : switch to DVB / DMB). Farrington Road Films understood so well how much work had to be done they named their m-soap "Brick' it". Who knows ? there are more 3G network operators in the UK than there were little pigs in the tale, and more than one could have a house made of stone.
Fewer fireworks for the launch of ALDI Talk ; the hard discounter doesn't care about 3G nor mobile TV yet : Medion mobile simply target 750,000 subs interested in the cheapest voice money can buy (5 cents a mn or a SMS among Aldi Talkers, but triple that if you want to reach anyone else). EPlus are supporting this MMinus, which could outperform USA's Movida despite the impressive Wal-Mart - Cisnero Group combo (it's the economy, stupid - who cares about services ?).
Remember Vivendi's Xfera ? The Spanish 3G greenfield MNO will as initially planned launch for the World Cup in June and draft 600,000 customers by the end of that year. Too bad our Don QuiXfera went for the 2006 World Cup windmill instead of the 2002 one. Hutchison Whampoa are considering taking over this X-file.

Row vs Wide(band)

Enough of Korea's DMB ! Let's see how Europe's DVB-H is doing.
The ETSI's official mobile TV techno since last year, DVB-H was considered more suitable than UMTS (capacity is an issue, even with the release 6 and MBMS - Multimedia Broadcast Multicast Service), DAB (the name sums it up : A stands for Audio and V for Video*), or Korea's DMB (even DMB-S requires costly terrestrial re-transmitters for an efficient coverage... and operators DO have to roll out UMTS anyway). Besides, the techno was pushed by a European player with kind of a telecom background : Nokia.
Nokia 7710 s were used for the bulk of the early trials of DVB-Handeld :

• an international triple play last year : M1 in Singapore, Sonera - Elisa in Finland and the more surprising Crown Castle in Pittsburgh.
• a spectacular spring-summer season featuring Canal+ (w SFR) and TPS (w Bouygues & Orange) in France or Telefonica in Spain
• a much awaited september trial with Ariqva's (formerly NTL Broadcast) : it's in Oxford, Shorts** are provided and O² capacity is required but the 500 users shouldn't have to row (Nokia said the batteries were powerful enough)

The US are clearly a key market : this is the place where all technos cohabit, where broadcasters rule over mobilecos... and if I can make it there I'll make it anywhere***.

No wonder the Korea Information Society Development Institute (KISDI) published a paper on "How Korean Telecom Companies Can Enter the US Satellite DMB Market ". The US have the same digital broadcasting standards as Korea for TV (ATSC or 8-VSB is different from Europe's DVB or Japan's ISDB - among the promoters of this "US HDTV" are USDTV), but for radio they have HD Radio (datacasting over digital radio as developed by iBiquity : terrestrial or satellite, XM Radio and Sirius Satellite leading on the sat side) instead of Korea's DMB or Japan's ISDB. Korea seems to dump ATSC for DMB for TV as well but since DVB-S already proved sustainable with SKYLife they gave DVB-H a symbolic try : KBS were the only broadcasters to play with the Ministry (MIC) and two broadcasting associations (the Korean Broadcasting Committee and the United Broadcasting Union). Of course, they are now playing along the others on DMB.

Nokia's approach of the US market doesn't look much impressive at first sight : I had to do something in the US but couldn't clinch any deal with any mobileco, so I took a towerco along with Idetic's MobiTV (major channels for $10 a month). But Crown Castle are a key partner for Verizon or Cingular in the US, and also an operator since they own their own frequencies : they paid $12.6M for a 10 year terrestrial license (5MHz, L-Band spectrum 1440-1790 MHz). Crown Castle also selected DiBcom for PC accesses, a French company seen at 3GSM and backed by an interesting crew : France's SGAM & Credit Agricole, USA's Freescale / Motorola Ventures, Australia's Convergent Technologies, Israel's Vertex Management, and Germany's Cipio Partners... both DiBcom and Convergent Technologies seeming rather Windows friendly companies.

The fact is that unlike DMB, DVB-H selected Windows Media for audio (WM along with AAC, vs BSAC for DMB) as well as for video (WM9 along with MPEG4 vs MPEG4 only for DMB). So we are not talking only about Nokia, but about a Nokia - Microsoft duo. Of course, Microsoft should also play competitive technos****, but what a pair for mobile TV...

* Yet, Virgin Mobile are investigating mobile TV over DAB (1,000 users in South-West England thanks to BT Livetime, BT Wholesale and Digital One's network). They're also soft-launching W-CDMA in few cities. In both cases, VirginRadio happened to play the crash tester for the Virgin Group : an early adopter of DAB (first trials 10 years ago), VR had already been available on 3G for a couple of weeks ("3G radio" with Sydus).

** Shorts International (A.K.A. Britshorts Ltd, also an Orange partner)

*** How about China then ? They do use DVB-T but are considering their own Digital Terrestrial Television Broadcasting (DTTB) standard while testing all others, including DVB-T, ATSC and ISDB-T. Mobile ? Don't mention it yet ?

**** This time, Qualcomm looks in a difficult position : they spent $800 on MediaFLO which won't be delivered before next year and neither Microsoft nor Korea are on board. The FCC seems more attracted by the "TV-Fi" concept.

Movida

Last clap for Cannes before the transfer to Barcelona. Time to really go broadband : visitors looking for a hotel room won't have to rent submarines anymore and they'll flow in bigger packets towards bigger fiestas at night. Yield managers will have to adapt their capacities from short power naps to long siestas. No hurry : la Sagrada Familia provides enough towers for all 3G incumbents as well as future 4G & beyond greenfield operators.
So France loses its biggest hotspot. La nouvelle vague is so passé, Dear : people crave for more wavelength, they want to surf and watch bimbos parade on their handsets as well as on the beach. Yet, Vertu may keep a booth to sponsor these gold plated senior citizens dozing on the Croisette.