FT, Telia, Sonera - back to the nineties

Didier Lombard clearly prefers dealing with former CNET coopetitors rather than coping with entertainers or content providers, especially after the departure of Quillot for Lagardere Group.

The Telia-Sonera opportunity looks much prettier than Alitalia for Air France - KLM. Of course, Scandinavia is no more leading innovation in mobile as it did in the early nineties. And Nokia's favorite lab Sonera didn't survive the change of scale of the industry. And overall this deal doesn't look like a major disruption for FT which recently claimed such emerging markets as Africa were priorities.

Telia-Sonera will strengthten FT in Northern Europe and open new East Block opportunities. It's also an interesting entry point for Scandinavian silicon valleys, but FT already owns centers in the region, local start-ups don't need local MNOs to go international, and the Orange brand doesn't necessarily need Orange as a MNO. The fact is competition is much tougher in the Asia Pacific region where FT also owns R&D centers but no networks.

This deal would only make FT an even more powerful European and "tech / IT" player, retarding the overall evolution of its business model, whilst Orange World needs contents. Orange did invest a lot in digital rights and multiaccess contents in France, but the strategy demands a lot of money, especially when you intend to have a global reach.

Canal+ can made fun of this new "mini TPS" (deals with Warner and the French Soccer Federation), Orange is a small national competitor on its core business, but the Canal+ part of Orange is only a side dish for that major multiaccess multiservice provider.

Vivendi is feeling the heat and starting to leverage on Streamezzo, its JV with Vodafone : neuf cegetel (now back to SFR, another Streamezzo platform user) just launched everyworld.fr. As the name tells us, it is suppose to bring you a less monochromous world Orange World. There, you can hand pick your apps and follow them on any device. Which reminds me of BLOKKS and BRIKKS. A nice looking system where a friendly UI... but back then there was no broadband access on one end and no content on the other. Framfab Labs did that and guess what ? They were from Sweden... and the late nineties (definitely pre-9/11).

Next thing you know, Orange will get the exclusivity for Bjorn Borg's games.

MVNOs take off in France

According to the French NRA, the ARCEP, the country reached a 82% penetration rate end of Q1 2007 with a total of 52M active accounts, including overseas regions and territories.
This base grew by 7% over the last 12 months : 4% for MNOs, and a solid 302% for M-VNOs, whose market share eventually took off from .91 to 3.42%. During Q1 2007, they even snatched 11.5% of net sales for prepaid and 15.8% for postpaid.
The percentage of users of multimedia services remained stable at 29%, and the number of SMS by active users at around 30 per month. But ARPU didn't nose dive (EUR 36.4 / month, -6%) because voice remained strong : traffic gained 14% and call termination wholesale cuts didn't kill the golden goose. But Viviane Reding's roaming wars haven't started yet. And French M-VNOs are not voice killers. Yet.
Even price-centric M-VNOs (ie Tele2 Mobile, over 350k subs) or mass retailers (Auchan Telecom, Carrefour mobile) can't go far. Data-centric Ten or M-VNOs with an ethnic / geographic focus (MobiSud, Breitz Mobile) won't bring the whole house down. Nor will such players as Coriolis or Transatel. "Entertainers" NRJ Mobile and Virgin Mobile play the card of rates a more subtle way, offering more for the same price. Both are enjoying a good position on the market (over 300k subs), the latter contributing to the success story of Omer Telecom, the Phone House / Carphone Warehouse VNO behind Breizh Mobile and the Virgin Mobile JV.
But triple- / quadplayers hold the best entry points as mobile voice rates start converging with landline ones, as mobile and landline start making one. neuf cegetel started ahead of Free Iliad, but Orange and SFR, now also an ISP, won't let their market share shrink that easily. The timing seems definitely interesting for the sale of Bouygues Telecom*.

* see "Bouygues not for sale ? How about TF1 ?" (20070509)

MSN, Mobile Centric, Mobisud

In the latest Orange - Microsoft deal, France Telecom's DNA prevailed over Hans Snook's. France Telecom the incumbent and former monopoly, not France Telecom, the brilliant innovator and solutions provider, father of the CNET (now France Telecom R&D).
Competitors can worry now that two major predators team up in the convergence arena. They're meaning business, market share and furthermore, share of client.
Bouygues Telecom remains a Microsoft partner, but with a less exciting revenue sharing deal and a smaller pie to share. And don't count on i-mode for a long lasting differenciation. Convergence ? Sorry lads, rival SFR keeps an eye on your pal Neuf cegetel (as a strong minority shareholder and a friendly M-VNO host for Neuf Mobile) while building an ADSL offer on the ashes of Tele2 France.
"Mobile Centric" SFR also promotes its own SFR Messenger and a teletubby-sounding Happy Zone. Cute, but will this stop pervasive MSN and ubiquitous unik ?
In a cross continental move, Vivendi is building a telecommunity MVNO on SFR's network through another subsidiary, Maroc Telecom. MobiSud* will naturally serve France's strong Moroccan community as a start, but Telefonica should expect quite a few skirmishes accross the Mediterranean ring.

* dot fr or dot com ? Both have recently been locked, the latter by the adco JumpFrance.

BeautifulPhones, cheesecakes, greenfees

A few weeks after BT's BT Fusion, neuf cegetel are trying their WiFi - GSM handsets, dubbed BeautifulPhone. That's about 10 years after cegetel* tried dual mode homezone DECT - GSM handsets, but the continuity of the multimedia / office spheres could succeed where voice only failed to sell.
Swisscom should sell too, or at least be fully open to strategic partnerships : Switzerland are abandoning their 66.1% share of the cheesecake. TDC / easymobile could grab more than a few crumbs of this jewel airline, but why would Vodafone turn their own cheese into a gruyere ?
Elsewhere in Europe, H3G Italia will broadcast DVB-H next year (H2) after taking over Channel 7 and their digital TV frequencies. The only truly pure greenfield 3G player eventually understood profits would come from 3G voice and mobile TV wasn't a 3G application.

* then the no-yet-born long distance subsidiary of the no-yet-born Vivendi, but already with SFR

Satellite of love

Tele2 eventually goes mobile in France on a bitter slice of Orange : the future is bright but the rates "retail minus"... even if they just recently broke Wind in Italy, France Telecom obviously don't give a fart about pleasing this once heavyweight telco.
Excuse my French but the closest thing to a media empire Kinnevik hold in France are a couple of local Metro editions and some radio or 3G TV broadcasts for their Luxembourg commuters (ie Tango.TV)... Nothing to be compared to NRJ, M6, TF1, TPS or Canal+, to name a few players that matter for France's MNOs.
Back in 2001, Bouygues Telecom used to be the laggard among the three but now that SFR & Vodafone Live! are acting as leaders in mobile multimedia, Orange tend to stick to #3 with a common minorange minority front : first on EDGE and now on DVB-H, where #3 brings Bouygues' #1 in free TV (TF1) and #2 in pay TV (TPS). To match this impressive crowd for their own DVB-H trials, SFR will partner with 3 born-again leaders : Canal+, Towercast and Nokia. And to make it spicier, Vivendi may even replay the Telecom Developpement episode with 9 Telecom, once again snatching away from Bouygues a promised bride.
The fun is just about to begin.