Orange Hello, is it me you're looking for ?

Orange Hello is an internet computer for dummies, the word "dummies" covering the minority of techno- / PCphobes who never considered purchasing nor using a computer, and people ready to pay EUR 1 + EUR 39.9 per month for a simple play (internet access) instead of the standard EUR 29.9 per month for a full triple play... Ideally, seniors with a comfortable pension but lacking the courage to join their kids and grandkids in the internet age. Grandkids who mock at their absence of smart screens at home. Grandkids who may even not enjoy staying overnight simply because here, they can't browse the web on a bigger screen than their own smartphone.

Hello is expensive, granted, but delivers, installs, and maintains at your place a PC with an almost iMacish look : a thick 15 inch- screen connected to a keyboard and including a 120 Go hardrive, a webcam, and a broadband modem. Orange makes sure Kids can get their daily fix : features include messenging, video, music, games, web TV... (plus text to speech for their myopic dinosaur ancestors).

A little sexier than Jean-Louis Constanza's first device meant as an entry point to French households : a no-frills fixed phone that would automatically compose the 4 prefix for Tele2 France customers.

Now CEO of Orange Vallee, Constanza (who after the Swede category killer moved on to Ten MVNO) is still working on pedagogy and simplicity for new usages in daily communications, only with smarter technologies, and different budget constraints for the operator... and obviously the customer.

Hello can be considered as the big brother of another Orange Vallee device* : Tabbee, an always on, family friendly, stand alone web terminal featuring a 7 inch touch screen.

But Hello doesn't have a touch screen. So don't even dream about smearing your Hello screen while imitating John King with your greasy fingers. All you may ruin is the supposedly more intuitive and user friendly keyboard. Because believe it or not, even French dummies know how to use a keyboard.

Orange can thank mother company France Telecom for this miracle : most post Y2K seniors are former Minitel users.


* While I'm at it : "Orange Vallee"'s 2009 Summer Collection include mobile platforms (WorMee music platform, Application Shop, TV d'Orange for iPhone, Orange 24/24 news engine), entertainment accessories (Hi-Fi Adapter, Media Remote Control), business / messenging solutions (Instant Messenger for all, Visual Voicemail, Teleconference, Medical Office)... see Orange Innovation TV for details.

Gmarket vs Skype and Stumbleupon - e-business as usual for eBay

Losing ground at home vs Amazon, eBay decides to build a new fortress in Korea, combining over two thirds of Gmarket with its Internet Auction Company there. Almost gone the Skype hype, fumbled Stumbleupon... back to core business.

Inter Park, distant third behind Gmarket and IAC (8% vs 47% and 34%) owned 34% of Gmarket, which will operate separately from IAC. Besides, Korean authorities may ask some further concessions, but they already okayed the deal.

Beyond national marketing, technological, and logistical synergies, eBay intends to build an international platform from this new local giant in the long term. Nice way of putting things for a rather defensive move : Korea will neither open the gates to Japan, nor take over eBay's operations in China and Taiwan. Maybe strengthen some positions around LA and Orange counties.

The deal will be completed by the end of H1 2009, Skype will be IPOed H1 2010, eBay will keep non-technological bubbly start ups at bay until the recession itself recedes.

* "eBay to Expand Asian Operations Through Combination with Gmarket, Korea's Largest Online Marketplace" (eBay - 20090416)

Cisco Takes Over Songdo

Last February*, Cisco and Incheon government signed a MOU for the new Songdo city within IFEZ (Incheon Free Economic Zone). And yesterday, John Chambers met with Korean President Lee Myung-bak, disclosing some details on Cisco's $ 2 bn investment : Songdo will host a major R&D center, but furthermore become a testbed for Cisco's convergent solutions.

From the beginning, the self-proclaimed "U City" / "Ubiquitous City" was to promote new technologies up to a bigbrotherian point, claiming the ultimate convergence, merging all private and professional databases, monitoring everything via CCTVs, RFId, and other tracking systems**... so Cisco seemed the perfect pervasive partner.

Lee Myung-bak appears to open the gates even wider towards the rest of the country, and one cannot help but think about how dramatically times have changed : not so long ago, Korea was doing its best to claim its technological independence from other US Inc. giants (Intel, Microsoft).

But even if Korea Inc. is also investing massively in R&D by itself (ie SK Telecom just announced a 18% hike for 2009 to KRW 1.3 tn / USD 1 bn), the country needs foreign investments more than ever, and Songdo International Business District (a POSCO-Gale International JV) undoubtedly needed some good news following recent defections most damaging to its international ambitions (a few foreign investors cancelling their plans, the international school folding...). Up to now, appartment sales have been a success because individuals speculated on a high ROI. But real estate is a tricky bet these days, and most foreigners prefer to wait and see : OK, this land claimed on the Yellow Sea will soon be directly connected to Incheon Airport***, and the plans look impressive, but you just don't decree the presence of international companies and people.

In the long run, this partnership could prove a turning point for Songdo.

Cisco is making a reasonable bet. Its R&D center will at least draw many companies from the local ecosystem, and with or without foreign newcomers, putting a lock on such an entry point is priceless.


* "Cisco and Incheon Metropolitan City to Open New Chapter in Globalisation" (20090219)
** Latest "innovation" in home networking ? Samsung connects your automatic vacuum cleaner to your mobile phone : you just invited a friend home for tonight or need to check if grandma's flat is OK ? Open your vacuum's eyes and set it in motion if needed.
*** The bridge is almost completed. Besides, Gyeonggi Province, which surrounds Seoul and connects the Capital to Incheon, chose also yesterday to unveil its projected lines for the GTX (Great Train Express), a new underground commuting system : Ilsan-Suseo (46.3 km), Uijongbu-Geumjeong (49.3),... and Songdo-Seoul (Cheongnyangni - 49.9 km).

Google from Buzzing to Twitting - Keep It Smart and Simple

Everybody twits these days (except yours truly*). No wonder Big G tries to put a tag on the phenomenon. A me-too product wouldn't make sense but at last, Google can try to add sense to Twitter.

"ads by Google", that's already 13 characters. And the announcer hasn't started talking yet.

Twitter's success lies in shortness and simplicity, symbolized by a Haiku format. Google's success lies in simplicity, symbolized by a no-frills homepage. This partnership cannot succeed unless AdSense comes up with something really simple and smart.


* I got twitted by Barack, Gordon & co after the G20, though.

One Stop Selling

Sony and Samsung are showing us how major players are bracing up for tougher times. This could be the final call for big players to simplify market interfaces.

Sony Pictures Entertainment decided to organize itself around one global platform. The US and international divisions will merge to address more efficiently a market that demands swiftness and reactivity.

Samsung will regroup all its local mobile and nomadic brands around the samsungmobile.com hub. At home, the brand needed some taming : Samsung being ubiquitous from real estate to life insurance, most business units had to develop specific brands for each line of products (ie Hauzen for air-con, Raemian for appartments). And it was not only a matter of branding : Samsung Electronics managed specific CRMs for its mp3 players (Yepp), laptops (Zaigen), and mobile phones (Anycall). Synergies seem obvious, to the point of scaring competitors : getting a share of a Samsung customer will get even tougher.

But Korea has reached the point where choices had to be made in favor of convergence instead of competition. The country wasted too much time and money in sterile IPTV wars between telcos, cablecos, and broadcasters, threatening Korea Inc.'s overseas (see "IPTV in Korea", "IPTV wars and WiBro truce ?"). Korea could display its technological know-how in convergence, but no commercial offers.

A converged broadcasting-telecom regulator was created last year (the KCC - Korea Communications Commission), and a few months after mobile leader SKT wolfed down #2 fixed broadband operator Hanaro, landline leader KT is merging with #2 mobile operator KTF. At last, triple play offers and VoIP are taking off. Korea Telecom is advertising massively for QOOK, its new brand for convergence.

The current crisis will accelerate concentration, and a few ambitious players will emerge stronger in both size and R&D. Korean, Japanese, European, or American players cannot afford keeping a defensive profile for long : after stimulating R&D and investments (TD-SCDMA, stimulus plans), China will probably force mergers among telecom manufacturers the way it is pushing carmakers to join forces.

Google Voice : Next Stop GrandCentral Terminal

GrandCentral becomes Google Voice. It took less than two years for Big G to integrate this vocal hub into its maze. Eons in this kind of business, and the switch is not even completed yet : only GrandCentral commuters can enjoy Voice services for the moment.

Looks as if Google were preempting some vital territory either ahead of a major move by the competition, or to put some soft flesh on some hardware project to be released in a not so distant future.

The Gphone is already there. It can talk, it has the Latitude to follow you and your pals on the move, it can keep you connected. It can help you reconsider your fling with the likes of Skype.

But Skype appears to be ahead in many ways. And Google (except maybe when it goes 3D) has this tendency to look rather flat, lining up new applications without getting the most of each one, without optimizing the network effect, often turning potential killer apps and killer combos into if not dead ends at least major disappointments.

GV's main feature remains the unified number for voice and SMS : your "Google number". A rather meaningful branding for a key lifetime ID. Google Voicemail (Google Videomail should follow) could come as a booster for Gmail (at last, sonic eavesdropping !)... or even Orkut, if Mountain View hasn't abandoned all hope for its globalization. Google adds several apps generally provided by local loop operators. It's a deviceless device, a virtual PBX, and a potential entry point to the corporate world.

Google brains care less about hardware than about who you are, what you do, whom you know, where you meet, and most of all what you're looking for right now or what you may need sooner than later. Don't be surprised if they ask you to give them your number.

Kindle for iPhone (no iRead for iReader yet)

Kindle for iPhone* is a non-event.

From the beginning, the Kindle device was meant as a proof of concept for the Amazon platform (see "Kindle Kindle little star - take my Word" - 20071121**).

Amazon is into distribution, not hardware. Amazon v. Apple is more about coopetition than competition, Kindle v. iPhone more about complementalness than substitution.

Let's make both Jeff and Steve happy, and let's say you own both a Kindle and an iPhone : you don't carry your Kindle all the time, but now you are definitely more likely to purchase a new book, and if you can't wait you to have a peek, you can even read the first chapters on your way back home, before Whispersyncing it to your most comfortable reader.

I could bullpooh you for hours about other fascinating seamless user experiences, but I'll leave that to people who are paid for it.

Besides, Amazon is pushing hard Kindle the platform to set the standard, and the device comes only third after reach and speed. Even early adopters are feeling the pinch right now, so surfing on the iWave makes more sense to Bezos than waiting for the next Schumpeterian tsunami (if any).

And oh, within iPhone's reach, if your Kindle want to have a chat with your iPod Touch, that's perfectly okay, but they can't sing along yet (Kindle plays MP3, and poorly). Well, I guess neither of the two shopkeepers are minding right now...

This buddyship ain't no honeymoon, after all.

And who knows ? If tomorrow Apple happens to launch iRead for iReader...


* "Amazon Brings Kindle to iPhone" (20090404 PC World)

** and following episodes, including "Kindle 2 v. Print" (20090210). BTW, Amazon didn't go all the way in the fight for text-to-speech.

Amazon to Authors Guild : "Read My Lips - no new taxes" - Microsoft goes Intel

The WSJ pointed out a potential legal battle around the Kindle ("New Kindle Audio Feature Causes a Stir" - 20090210) : Authors Guild's Paul Aiken denounces the new text-to-speech feature (see "Kindle 2 v. Print") as a copyright law infringement : "They don't have the right to read a book out loud. That's an audio right, which is derivative under copyright law."

Amazon should know : it owns Audible.com, an audiobook shop which allows downloads for every platform. But today on Amazon.com, the link to downloads on the Audible FAQ page leads to the Kindle homepage. Business is business.

Where does audio book start and audio enabler end ?

The computerized reading of an article cannot be compared to a well edited audiobook. The user experience is generally painful, and if you can get the idea of a text, it is not as if someone actually read it to you*. Text-to-speech media only makes sense for practical reasons (ie you are visually impaired, or you don't have a divergent strabismus bad enough to drive and read your e-mail at the same time).

Let's consider an article you downloaded for 10c on Kindle. You shouldn't have to pay more if you listen to it through the device's text-to-speech enabler, a mere alternative way of accessing the information you paid for. But if the text-to-speech version of the article is say a mp3 file with a life of its own, then there is a DRM issue.

No DRM issue for Stephen King : ever the early adopter for innovative distribution channels, the author proposed "Ur" exclusively on Kindle.

Meanwhile, another champion of the late XXth century seems less successful in embracing the new millenium : Microsoft's lack of vision is clearly becoming an embarrassment, and its latest move in retailing echoes more Intel's admission of failure than Apple's (over)hyped extravaganzas.


* the only case where text-to-speech beats the real thing is for my articles : some can be downloaded in text-to-speech version, and they are as nonsensical to the ear as to the eye, but at least the computerized female voice sounds much sexier than my own (not exactly your James Earl Jones, Barack Obama, or Morgan Freeman... rather inaudible dot com).

Sekai, AirTag, AirFlag, AirBag and Social Net Walking

I just read an article by Joel de Rosnay about "clickable environments"*, which may introduce some confusion between Tonchidot's "air tagging" concept (the Sekai Camera / "world camera" application for iPhone, quite popular in Japan since last autumn, marketed as a "social tagging device") and the AIRTAG brand (a French NFC enabler targeting retailers and service companies).
Mentioning the risks of such intrusive technologies, Rosnay made a pun on "clickable" and "flicable" : in French, "flic" means "cop" and "fliquer" could be translated as "to control, watch and monitor the Big Brother way".

As a matter of fact, we are bound to see at least two killer apps beyond the usual location based cloud marketing fantasies :

- I want to remain as far as I can from this person / kind or people / person in this kind of mood / friend with "leave me alone" Facebook status... (variations : I'll never set foot in this restaurant again / don't even think about dropping your car at the following places / Celtic fans are not welcome in this Rangers joint...) : let's call that an "AirFlag".

- Leave me alone. When I'm roaming IRL, I don't feel like drowning in a syrupy cloud. I am not only opting out but building a protective sphere up around myself : that should be your "AirBag".

Safer social netwalking ?




* "L’environnement cliquable : une virtualité bien réelle"

Kindle 2 v. Print

Kindle has grown up since November 2007 (see "Kindle Kindle little star - take my Word"), carving itself not only a sweet spot in the e-book market, but a new market altogether.

Oprah provided a major boost last autumn but unlike Obama, Amazon couldn't deliver the goods all the way, missing a major holiday season. Jeff Bezos introduced yesterday the much anticipated 2.0 version : same buckled-up business model, same price ($359), but Kindle is now slenderer than an iPhone, it can synchronize with other devices, and it can read (text-to-speech features).

There's much talk about competition with other devices (from Apple to Sony, from handsets to notebooks...), or multidevice text delivery platforms (ie shortcovers, launching later this month), but less about coopetition with content providers at a time when most newspapers are struggling. Many closed shops, others give up printing (ie The Christian Science Monitor didn't even wait for Election Day), others try repositioning while downsizing (ie Newsweek). Did I notice that Kindle added more shades of grey, to enhance the reading experience when you come across a picture or say an ad ?

Amazon is revisiting its relationships with key partners as well as with prosumers, inviting users to submit video comments, joining the self-publishing wave with an improved Digital Text Platform that will benefit both the company beyond the Kindle...

Like Google, Amazon can leverage on a killer combo of comprehensive customer knowledge management and key monetizing tools (AdSense, online sales).

License IV

France went for a hybrid or double-stage solution to their 3G dilemma : since no 4th operator could enter the market without a ticket discount for all players (see "3G license part III - France's fourth wedding or a funeral ?"), the Government and NRA ARCEP decided to split the remaining spectrum.

The potential new entrant will get 5 MHz of 2.1 GHz + 5 MHz of 900 MHz (call for tender expected by EOY 2009), and lawmakers will discuss about what to do of the last 10 MHz of 2.1 GHz, probably putting back incumbents in the loop (friendly auction ?), and about how much this license will cost. I guess a little bit more than the EUR 10,000 a year needed for a Licence IV, which allows bars to sell alcohol without dishes (I mean dishes for food, not for satellite access).

The almost concomitant consultation about 4G allows incumbents to fry some fish or remain one step ahead. Analogic TV spectrum (the 2.6 GHz and 790-862 MHz bands favored by LTE) will be freed in November 2011.

An ambitious new entrant should position itself on both 3G and 4G, as well as on the fixed broadband last mile, where ARCEP is carefully monitoring the development of FTTH / FTTO : trials are under way (until March 31st), and a precise regulatory framework will be published before this summer.

Without a claim by Iliad/Free, the Regulator wouldn't have reserved 3M numbers starting with 06 for the new entrant, who would then have mostly to rely on 07 numbers, soon to be devoted to the same purpose.

Strong of more than 4M subscribers and on the way to 5M by EOY 2011, Iliad-Free remains the front runner and main lobbyist for the 4th license. The company already brought major disruptions to the French market, starting with their ISP business model as none Networks, and most dramatically by introducing the successful home "box" concept, now implemented by all incumbents (Orange Livebox, SFR Box, Bouygues Bbox). In an agressive lobbying campaign, Free announced 1,000 euros savings per year per household with 3 mobile subscriptions. With brand new pipes to fill, unlimited offers seem likely.

But it may take a new and wealthy partner (not a commodity nowadays) to build the said pipes : optic fibers were already a major challenge on the fixed access with a EUR 1bn CAPEX planned by 2012, but covering a country as geographically challenging as France with a 3G network is quite another.

That, or another disruptive "none Networks" model... not to mention "other networks" : Free already holds the only national WiMAX license*.

Or "another player", or course. Foreign (ie Orascom and the usual suspect...), national (some day, Carlyle will have to monetize Numericable's 4M subs), or more probably a combo of the two. But the deepest pockets could hesitate between player #4 and player #3, should Martin Bouygues seize the opportunity of this reshuffle to sell its mobile arm.

Yet another scenario ? No one goes for the network. Incumbents won't accept too cheap a price tag nor too loose coverage obligations for the new entrant... even if Bouygues Telecom was not precisely crushed for being behind schedule.

---
addendum 20090205

The price tag is eventually EUR 206M per 5MHz, similar to the 619M paid by each incumbent for their 15MHz load. Free may only take 5MHz, but the Government reminded the audience the existence of coverage obligations, insisting on a contribution for rural areas...

Reed Richards follows Sue in Korea

Korean researchers are not only making giant leaps towards invisibility¹: they're also going for thinness and flexibility.

A Samsung Advanced Institute of Technology (SAIT) - Sungkyunkwan University (Pr. Hong Byung-hee) team found a way of mass producing graphene nanofilms via Chemical Vapor Deposition (CVD).

I know, this doesn't sound like the sexiest piece of news ever, and it isn't.

But it could mean the end of the silicon, and major disruptions in micro-electronics as we know them.

Not to mention endless applications for silicon semicon giant Samsung (the S in SAIT) : "the wafer-scale graphene is expected to be used in flexible displays, wearable computers and advanced transistors and electrodes. It can also replace indium tin oxide, used extensively in the production of touch-screen panels and solar cells". And as one could have guessed, this team intends "to develop next-generation ultra high-speed nano memory chips, transparent flexible displays and solar cells." (AsiaPulse / COMTEX).

Of course, Invisible Woman and Mr Fantastic will not be available right away. And nowadays, IT are under the spell of other members of the Fantastic Four... The Bear Market Thing and The Bottomline Human Torch ?

But now is the time for leaders to make the difference. Now is the time to invest in R&D. We all know major innovations will come out of this Not-So-Great Depression. And the so called "new technologies" need Change as badly as the rest of us.

Live from Korea's Graphene Valley...



1 - I already mentioned the KAIST and its Transparent Resistive Random Access Memory ("TRRAM : don't miss this one !" - 20081215) but last autumn, the SAIT developped "a fully transparent non-volatile memory with a conventional sandwich gate insulators structure based on a wide band gap semi-conductive oxide of amorphous gallium indium zinc oxide", a.k.a. amorphous GaInZnO or a-GIZO. Even if it's closer to 80% than actually "fully" transparent, that's something. The beauty of it : whether it works or not, a-GIZO GIZMOs are not to be seen.

CES 2009 Etiquette

Tips of the day :

- don't leave your keys near a Real View 360° 3D Desktop 3D Scanner
- if you drink while watching a Panasonic 3D TV, use special glasses

and first of all

- never forget to deactivate your LG GD910 3G watchphone's video before taking a leak.

E.T. award of the day :

Novo Minoru 3D webcam (year of 3D indeed)

Deep Thoughts of the day without Jack Handey :

"Many posts about Pre, and Palm springs"

Sergeant General's Warning of the day :

Windows 7 is not the latest shoot-em-all video game, and the big hulk giving the lecture was not a former Marine treated for PTSD.

iLife '09 - no Jobs in sight

Steve Jobs uploaded "Hormone Imbalance" and some wonder whether it's a Wii Fit bug or the Apple Store's next killer application. Looking for clues ? SJ was not there to talk about iLife '09.

A new ultra flat TV screen for Samsung, a web enabled Broadband HDTV for LG (forget about browsing but you can enjoy VOD with Netflix Watch Instantly) : Korea Inc opened its IPTV services ahead of the 2009 CES and it shows. Or kinda.

China ignited its 3G cube revolution too late or at the best possible moment... on time to bail out TD-SCDMA and China Inc anyway. About 53% of Chinese citizens don't have a mobile phone and we'll keep an eye on market shares :
- TD-SCDMA goes to leader China Mobile (over 450M customers - about 70% MS). Chinese manufacturers will have to make an effort to make competitive TD-SCDMA handsets (commercial trials only started last April)
- China Unicom inherits W-CDMA - an interesting window of opportunity, too late ?
- to China Telecom the LG Telecom curse (a CDMA2000 license)

Expect some action in Europe too. Let us see who the true survivors are.

TRRAM : don't miss this one !

The KAIST1 just announced the creation of Transparent Resistive Random Access Memory (TRRAM)2.

Transparency means light somehow manages to pass, (s)which can be really interesting for open minds...

I'm not necessarily talking about the Geeks who'll love to expose the guts of their latest gizmos ("I'm not just purchasing a Rolex, look at this Swiss marvel of a mechanism !") : on one hand, transparent chips could pave the way for see-through devices, but on the other, TRAAM could turn transparent things into smarter devices...

You want to keep an eye on this one before it disappears.


1 - Korea Advanced Institute of Science and Technology , an almost frequent flyer on these lines.
2 - see Yonhap News ("S. Korean scientists develop transparent memory chip" - 20081215)

PlayStation Home, Sweet Home - Virtual Dissociative Identity Disorder

As Home hits shelves, employees hit home.

With a weird sense of timing, Sony launch PlayStation Home, a free 3D social networking service, a few days after inviting 16,000 of their staff to rediscover their own HomeSpace - provided they're lucky enough to avoid foreclosure (bonus: a fourth dimension included - time)...

Air France - KLM's Bluenity is taking off the same week. Yet another 2D, 2.0 social networking scheme. But there, you can pal around the terrorist who'll take the same plane as you, and even learn from him about the charms of Afghan mountains.

I suggest a new social networking concept : with VdId (Virtual Dissociative Identity Disorder), I will make all my online aliases meet each other. Who knows, they may find out some kind of common ground / common sense.

Credo, loyalty and royalty

I bumped into Joe Lieberman this morning:

For those who can't read the banner, there's a big "switching is easy" next to Joe's face, and below an invitation to join CREDO mobile : "more people are changing to CREDO mobile for reliable services and reliable values (NB : the "and" is not only bold - I mean the typo - but also underlined). We've been a loyal supporter of progressive causes since 1985".

Unfortunately, I didn't keep the M-VNO's campaign promising handcuffs for Karl Rove (see "CREDO mobile vs Karl Rove"), but I'm joining this comparative ad featuring W. as AT&T (it splashed over my computer screen a couple of days before one of the most glorious days in American history) :


Apparently, the Lieberm'ad has been running for a while, and was part of a scheme to strip America's most famous political weather vane of his Homeland Security Committee chairmanship*.

Everybody knows Joe The Switcher eventually kept his chair. This campaign is now focusing more than ever on promoting one cause : the CREDO brand.

Anyway, either by trickling down on its own, or because Working Assets have this thing for spreading it around, part of this wealth will end up benefiting other causes**.


* "Jaws (not calls) drop as Credo Mobile uses Lieberman’s mug in ad" (Chris Steller - Minnesota Independent - 20081124)

** I still don't know how many subscribers CREDO mobile have, but The Courage Campaign claims that they gathered over a week "200,000 signatures on a pledge to repeal" the Proposition 8 ("Join the Impact: California’s Prop 8 Discrimination Becomes a National Issue" - Rick Jacobs - The Courage Campaign / California Progress Report 20081116).

Orange Money Live

Tested earlier this year*, Orange Money is officially launched in Ivory Coast.

French giants Orange (Orange CI) and BNP Paribas (BICICI) found the perfect spot to try the concept without meeting much resistance from regulators / rival lobbies. Beyond the country and the region**, the aim of the game is naturally to advertise on a potentially global platform.

Opening a Orange Money account enables the Orange customer to make secured transactions with the operator (buying call credit, paying bills) and far beyond (deposits and withdrawals up to 150 euros, transfers from one person to another).

A killer app if any for emerging markets where very few people have a bank account, but more and more use a mobile. Significantly, BelkoFinance (microcredit) is also a partner, and this commercial launch happens the same week as the full launch of Payez Mobile*** in France.


* see "Orange Money: a new service tested in Ivory Coast" (france telecom) and "Orange, in partnership with BNP Paribas, is launching Orange Money in the Ivory Coast, the first mobile phone-based payment and money transfer service in Western Africa" (20081204 BNP Paribas)
** Jordan, Mali and Senegal were announced for 2009 last may in an interview on STMR. The USSD based solution was officially approved by the BCEAO (Banque Centrale des Etats de l'Afrique de l'Ouest) which operates in Ivory Coast, but also Benin, Burkina Faso, Guinea Bissau, Mali, Niger, Senegal and Togo.
*** see "Payez mobile, at last"

5 trends for 2009 ?

. more concerns about health with the rise of femtocells
. vertical concentration in the media
. more big names (Yahoo!, RIM...?) change hands, more manufacturers go bankrupt
. DoCoMo goes shopping to pave the way for an international launch of LTE - Japan Inc follows suit thanks to a strong Yen
. a 3.0 FCC chairman with a web pedigree

Google found its voice

You can install voice and video chat to Gmail right here and now.

Nothing disruptive in this software, but that's an interesting tool for the Google platform (BtoB, CtoC, BtoC, BtoBtoC, AtoZ...).

And heck, that's not so phony telephony and videophony.

Beyond the software, Big G is providing a big push for hardware equipment : until Nov. 30, 2008, there will be special discounts at Buy.com for Logitech webcams.

The idea is to build a strong user base from day one, and to instantly catch a significant share just like they did with Chrome (see "Google Chrome : more open source, less open space ?").

Mind if this announcer chimes in during your free mobile videochat ?