20090430

Orange Hello, is it me you're looking for ?

Orange Hello is an internet computer for dummies, the word "dummies" covering the minority of techno- / PCphobes who never considered purchasing nor using a computer, and people ready to pay EUR 1 + EUR 39.9 per month for a simple play (internet access) instead of the standard EUR 29.9 per month for a full triple play... Ideally, seniors with a comfortable pension but lacking the courage to join their kids and grandkids in the internet age. Grandkids who mock at their absence of smart screens at home. Grandkids who may even not enjoy staying overnight simply because here, they can't browse the web on a bigger screen than their own smartphone.

Hello is expensive, granted, but delivers, installs, and maintains at your place a PC with an almost iMacish look : a thick 15 inch- screen connected to a keyboard and including a 120 Go hardrive, a webcam, and a broadband modem. Orange makes sure Kids can get their daily fix : features include messenging, video, music, games, web TV... (plus text to speech for their myopic dinosaur ancestors).

A little sexier than Jean-Louis Constanza's first device meant as an entry point to French households : a no-frills fixed phone that would automatically compose the 4 prefix for Tele2 France customers.

Now CEO of Orange Vallee, Constanza (who after the Swede category killer moved on to Ten MVNO) is still working on pedagogy and simplicity for new usages in daily communications, only with smarter technologies, and different budget constraints for the operator... and obviously the customer.

Hello can be considered as the big brother of another Orange Vallee device* : Tabbee, an always on, family friendly, stand alone web terminal featuring a 7 inch touch screen.

But Hello doesn't have a touch screen. So don't even dream about smearing your Hello screen while imitating John King with your greasy fingers. All you may ruin is the supposedly more intuitive and user friendly keyboard. Because believe it or not, even French dummies know how to use a keyboard.


Orange can thank mother company France Telecom for this miracle : most post Y2K seniors are former Minitel users.


* While I'm at it : "Orange Vallee"'s 2009 Summer Collection include mobile platforms (WorMee music platform, Application Shop, TV d'Orange for iPhone, Orange 24/24 news engine), entertainment accessories (Hi-Fi Adapter, Media Remote Control), business / messenging solutions (Instant Messenger for all, Visual Voicemail, Teleconference, Medical Office)... see
Orange Innovation TV for details.



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