20060302

Origami Project - a crush for paper tigers ?

Second week, second teaser on the Origami Project's website*. Microsoft being Microsoft and Origami being the art of paper folding, you must be patient and expect a full basket of wasted stuff before enjoying the real thing.
MS' viral marketing campaign started last year and will culminate next week at CeBit 2006. You can tell they're not familiar with viral marketing (except when it comes to spreading bugs, malware, spyware, stuporware...) : note the quantum leap between the first "hello" and the following "hi there" - what will it be next time : "Hang on", "Wait a sec'", "Got your attention ?", "Still there ?", "Pickaboo !"...?
The suspense is unbearable. How will the damn thing look like ? I guess something less steel-waffle-ish than Dualcor Technologies's cPC**, and something less ToysRUS-ish than the Ultramobile 2007 starring in last year's mini clips.

We already know its main and optional features : the PC DNA, the tablet PC assets (touch screen, pen, always-on, easy boot, easy break...), a medium-sized screen (rather 6 than 10 inches), wireless connectivity (Wi-Fi, 3G, Bluetooth, GPS, digital TV...), multimediapps (WMA & co, games, VoIP...), bizapps (MS Office, MS Server, MS Breakdown...), a few useful excrescences and holes (camera, USB port, card readers...), and of course the full Windows environment (including state-of-the-art BBS : Bugs and Blue Screen).
This iPod-killer / PSP-killer / mXbox was first supposed to cost under $800, then under $600, then again under $500... Come March the 9th, I expect under $400 and even under $300 for the launch : Microsoft are ready to lose more money than they did to help the Xbox survive its first years. Weakening Nintendo and Sony was a walk in the park, this will take much more.




* Origami project :
www.origamiproject.com
** Dualcor Technologies :
www.dualcor.com



No comments:

HOME - Today's wireless headlines - Korea wireless news - all posts (full list) - useful links - stephanemot.com (personal portal)
my books : "dragedies" - "La Ligue des Oublies"
my other sites : blogules - blogules (VF) - Seoul Village - footlog - Citizen Came - Copyright Stephane MOT 2003-2009