20100401

KT claims 500,000 iPhones

We've seen earlier how Korea, a laggard in smartphones, woke up with the help of iPhone* and the arrival of Android**. Now "smartphone" and "apps" pop up anywhere anytime, relegating "ubiquitous" or "well-being" to corny conversations. Among recent developments :

. KT announced today that it sold its 500,000th iPhone four months after launch, and that it's now batting a steady 4,000 new ones every day. Good score, but Samsung's Omnia 2 (Windows Mobile) will remain ahead (600,000th handset sold yesterday). Yet, Apple reaches beyond the smartphone, and KT estimated its market for apps, contents and software at KRW 470 bn, plus KRW 230 bn for accessories (KRW 700 bn means about USD 600 M these days). Unsurprisingly, early bird iPhone caught heavy mobile internet users : 44 times more than other KT customers (includes the majority of non users).

. Last month, Samsung made the headlines by snatching Android trademark for hardware in Korea, preventing rivals from branding any Android gizmo beyond the OS. LG's "Andro-1", an horizontal slider with keyboard sold exclusively by KT, definitely sounds borderline. Andro-1 itself is borderline : even if it came after Motorola's MotoROI (2.0) and the Samsung SHW-M100S (2.1), it runs on Android 1.5...

. In a country plagued with voice / email phishing scams, or even North Korean e-blitzkriegs, the brutal success of smartphones was bound to cause a considerable number of attacks much scarier than Rick Astley***. Competition among crimefigthers is quickly going wireless, and local expert AhnLab released new versions of its star antivirus : V3 Mobile for Android and V3 Mobile+ for iPhone. But operators don't want netcos to claim their own territories and the next day, mobile leader SK Telecom decided to offer McAfee antivirus to all its Android subs. Besides, even if for the moment the bulk of smartphone users are over 18, adult content is also becoming an issue...

Local internet powerhouses Naver and Daum don't want to be followers - Daum even planned to equip all its staff with iPhones ahead of the launch. Both are seizing opportunities and multiplying applications, and the coopetition between Korean netcos and MNOs will really become interesting.

mot-bile 2010

* "iPhone rocks Seoul and sacred cows"
** "SK Telecom pushes Android" followed by "Wal-Mart's Vudu Trance - home entertainment and apps"
*** see "iPhone worm raises its ugly head : Rick Astley"



Video In Print : an example in video

French advertizers' Bible Strategies published* this interesting video of a video : inserted in Enjeux-Les Echos (business news magazine), all commercials for Citroen DS3 car are played on small LCD screen with a rudimentary mike :



Beyond the mag (10,000 copies), the campaign run by agence H (Groupe Havas) also includes billboards featuring video and interactivity with cellphones.

For this model, the carmaker and its agency have been targeting urban hypists with an "anti-retro" claim, where Marilyn Monroe or John Lennon deliver dopey versions of "think different, think Pepsi".

The screen and holes in the cardboard for the mike do look retro compared to say the seamless and flexible epaper on that Minority Report subway, but that's enough for the buzz.

mot-bile 2010

"Le magazine Enjeux-Les Echos diffuse une vidéo dans ses pages" (Strategies 20100330)



20100327

Broadband by Google "small dot" com : cloudy, with chances of bitballs

mot-bile 2010 - Over 190,000 individuals and 1,100 communities contributed to Google's request for information about its "experimental fiber network"*.

Of course, the aim of this RFI was to optimize the buzz, to impress the FCC, and to scare competitors : the only thing Big G keeps saying about its "Ultra high speed broadband" project is that it will reach 1 Gbps FTTH (don't expect Google Broadband to be con-TISPated**), and that the "experience" will involve between 50,000 and 500,000 customers (small figures for a boolean search, but half a million sounds like a Warren Beatty kind of testbed).

So instead of a network coverage map, Google delivered this splendid PR map where "each small dot represents a government response, and each large dot represents locations where more than 1,000 residents submitted a nomination" :



And "wherever we decide to build" is up to us guys.

Said guys are in Vegas (along with Google, of course) at the CTIA show, listening to T-mobile about 3G++, Verizon Wireless about LTE, and Sprint about "4G" WiMAX***. All making plans to prevent network overloads courtesy iPhone, Android et al.

Next thing you know your Ma and Pa CLEC / coop telco looks attractive again because Google needs a really rural testbed in Armpit, ND or any other "small dot" on their map to tell the FCC they're not only rolling out fiber in San Mateo or Houston.

Wheather forecasts ? Cloudy, with chances of bitballs.

* "
Next steps for our experimental fiber network" (Official Google Blog 20100326). Note that the number of communities almost doubled between the 3/26/2010 10:00:00 AM post and its 3/26/2010 05:26:00 AM update.
** "
Google TiSP - US Open at Flushing Windows"
*** "
HTC EVO 4G : Sprinting to 4G... or rather 4G WiMAX/3G EV-DO Rev. A"



20100324

HTC EVO 4G : Sprinting to 4G... or rather 4G WiMAX/3G EV-DO Rev. A

Sprint unveiled the HTC EVO 4G at CTIA : "America's first 4G phone" will be "Coming Summer 2010", and offer "3G/4G mobile hotspot capability-extend the power of the Now Network"*.

4G ?!? Don't expect LTE but simply 4G WiMAX combined with 3G EV-DO Rev. A. Yes, WiMAX got the 4G label**, just like DECT was 3G ITUwise.

But this HTC EVO is far from being a dud, dude. It also features :
- from Google : Android 2.1, Android Market (30,000 apps up to now), and among Google mobile services clearly advertised by Sprint : Google Talk and Google Voice.
- from HTC : a 4.3-inch screen ("with unique kickstand for easy media viewing", a connection "to your HDTV so you can watch HD movies" on a bigger screen), HTC Sense UI (with "social networking integration with Facebook, Twitter, Flickr and more"), 1,500 mAh Lithium battery, dual cameras (8 megapixel primary, 1.3 megapixel front-facing), proximity and motion sensors, digital compass, 1 GB ROM, 512 MB RAM
- from Qualcomm : 1 GHz Snapdragon processor
- from the air : Wi-Fi, GPS Navigation, Stereo Bluetooth, FM radio
- for the plug-ins : microSD Card slot, micro USB, 3.5 mm headset jack, HDMI output...
- from Sprint : Now Network, Sprint TV...

Yeah. The operator is not doing much beyond rolling out his 27-market WiMAX network and putting a sticker on the phone. The real PR winners here are HTC, Qualcomm (stuck to its proprietary 3G but associated to "4G"), and even more Google : Android starts outhyping iPhone, and Google mobile VoIP gets a front seat.

Hoping that Sprint's networks and HTC's batteries won't spoil the fun.

mot-bile 2010

* see
now.sprint.com/evo
** as we saw earlier ("
Aloha's long goodbye, Standards Wars Episode 4G and the phantom menace"), the ITU has been kind to WiMAX.



20100307

Energize your handset, nevermind the consequences

Indian manufacturer Olive Telecommunications launched a mobile phone where AAA batteries can give you up to 3 more hours of conversation when the lithium-ion battery is exhausted. "Olive FrvrOn" (Forever On, not Fever On) costs $37 and targets rural areas where plugs are not always available.

Smart and simple, but not very environmental friendly. How many AAA batteries do you think will be recycled in the dead middle of India ? How about the cost of logistics for this noria of 11.5 gram AAA batteries ?

Now there is a power issue here (and there as well). Such manufacturers as Samsung are investigating other solutions, more or less relevant*, but all based on a more sustainable concept : generate your power on the spot, be it using your own force of with the help of the sun.

So OK, this manufacturer will sell a lot of devices and change the lives of a lot of people but I hope this quick fix won't be too successful.

mot-bile 2010


* see "
Samsung's power grip", "Samsung Crest Solar"



20100226

Wal-Mart's Vudu Trance - home entertainment and apps

mot-bile 2010 - What is exactly "home entertainment" according to Wal-Mart ? Everyday low prices for home movies or everyday more promotions for everything else on your TV screen ?

The Bentonville, AR giant acquired VUDU, Inc, an online video service embedded in broadband-ready TVs and Blu-ray players, and "combining VUDU's unique digital technology and service with Walmart's retail expertise and scale will provide customers with unprecedented access to home entertainment options as they migrate to a digital environment".*

But Wal-Mart also mentions VUDU Apps, a very crucial entry point in households for all sorts of services, including Twitter or Facebook, the kind of "web family names" we mentioned earlier as the hottest TV stars of the year (see "
Skype on your TV : home improvement ?" - 20100106).

Wal-Mart was not the only bidder for this entry point : it won over direct rivals (Amazon & co), victims of Vudu curses (Blockbuster & co) media manufacturers turner entertainers (Sony & co), or the usual Redmond suspects (Micro and Soft).

Now back to the smaller screen, but still in the retailing arena : SK Telecom and Hana Bank eventually released their joint services** in Korea. Push and pull location-based marketing make sure you have always an incentive even if you came out without your paper coupons.

Note that in their latest TV ads, SKT are marketing Android a very cute way with a green robot dancing on "That's the way (uh uh uh uh) I like it", and that's likely to boost the brand's fun factor. The Android brand, I mean : the character bumps into SKT's dull "T" logo and roars at it... There was probably a smarter way of celebrating this encounter of the third kind.

* "
Walmart Announces Acquisition of Digital Entertainment Provider, VUDU" (20100222)
** on this killer alliance, see "
SK Telecom's Wild Hana Card" (20090612)



20100216

WACking Apple's App Store : United Colors of MNOs or WAP redux ?

The Wholesale Applications Community (WAC) chose the Mobile World Congress in Barcelona to announce its foundation. The aim it to make application standards transparent, and services available on as many platforms as possible, or as the association puts it from the customer's point of view : to offer "a broader choice of innovative applications and services available on a wider choice of devices than ever before". From the application developers' point of views it goes like this : "a single gateway (...) to access a vast potential customer base".

How big ? Among the 27 founding members of the WAC, 24 operators claiming 3 bn subs : America Movil, AT&T, Bharti Airtel, China Mobile, China Unicom, Deutsche Telekom, KT, Mobilkom Austria Group, MTN Group, NTT DoCoMo, Orange, Orascom Telecom, Softbank Mobile, Telecom Italia, Telefónica, Telenor Group, Telia Sonera, SingTel, SK Telecom, Sprint, Verizon Wireless, VimpelCom, Vodafone, Wind.

The casting is less impressive for manufacturers : Samsung, LG, Sony Ericsson. Significant players, but all losers in the smartphone standards. Yeah, Samsung is showing off its Samsung Bada OS in Barcelona but come on, that one is not going to become number one. Even Nokia and Intel combined can't make it with their brand new Meego.

Anyway, here's the deal for developers : on one hand, become one of the billion plus apps available in the App Store reserved to iPhone users... and on the other, tap into the 3 billion plus market opened by this elite of haves and havemores.

Tired of the multiplication of proprietary platforms ? The WAC intends to make that layer transparent for you. And when the WAC writes "developers will only have to create one version of their application and this can be used on multiple types of devices and operating systems (such as Symbian, Android, Windows etc)", it's up to every potential "etc" to decide : keep playing it solo or join the party.

Some developers may remember how WAP struggled in its early stages. Will this WAC work ? Fool me once, shame on... shame on you. Fool me... you can't get fooled again'.

Can you ?

I think Vodafone, Orange & co remember perfectly the WAP episode. Since then MNOs proved they could work on common platforms to boost the ecosystem (ie Gallery in France). And if they fight against each other, they would love to commoditize markets they cannot rule anyway.

I'm not worried about technology roadmaps and paths.

But the editorial line... believe me, that one is gonna be a long and winding one.

mot-bile 2010

* see "
Leading Operators Unite to Unleash Global Apps potential" (20100215 - on wholesaleappcommunity.com, the association's website)



20100213

Microsoft Pink Phone : sexing up Windows Mobile 7

A fun handset with an innovative ergonomy and an app store ? Before Apple came Danger, who remained below the radar after Microsoft purchased it.

Granted. The Hiptop has a vintage look of a Minitel II, but what matters is the platform, and the industry has been bracing for the Danger + Zune + WM7 combo for months.

What's in a (code)name ? Pink stresses the need to sex up the Windows Mobile platform against iPhone and Android.

WM performed well in Korea against the iPhone (Samsung Omnia)... but only for lack of an alternative before the arrival of Android (see "
SK Telecom pushes Android"). Motorola's Motoroi has just been introduced on a market suddenly converted to smartphones, and Samsung and LG are working double time on Google's platform.

Microsoft, Apple, Google... sooner or later telecom "incumbents" will raise their voices, and leader Nokia will have to do what it does worst : look cool, not cold.

mot-bile 2010



20100211

Google Smokescreen Computing : May The Dark Fiber Be With You

Google has made some progress since its previous experience as an innovative ISP (see "Google TiSP - US Open at Flushing Windows). Big G issued a nice video (see below*), but here are a few keywords :

Crowdsourcing - "Today we're putting out a request for information (RFI) to help identify interested communities".

Interested in what ?

1 Gbps FTTH - "We'll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people."

A lightweight on the market ?

Lobbying - "We've urged the FCC". We'll soon be urged by the EU but that's not the issue of the day...

Not in a hurry when it comes to digging your own grave ?

Digging - "We'll test new ways to build fiber networks". Like we don't actually build but find partners, or bail out people lost in the dark fiber, or invent smokescreen computing.

Smokescreen computing ?

The highest stage of cloud computing.

mot-bile 2010

*

"Think big with a gig: Our experimental fiber network" (20100210 - Official Google Blog)



20100209

Google Avatar

"Parisian Love", Google's Superbowl ad. Rom@nce, cliches and snapshots... as artificial and predictable as Avatar, only cheaper. And just like Avatar, you keep watching :



20100204

Hey kids, Apple is educating the market for iPad

mot-bile 2009 - Traditionally, ebook readers have been marketed for an elite of early adopters not only interested in high-tech but also in books.

With its Kindle, Amazon focused on "human" readers, making the technology as transparent as possible, talking about books instead of gizmos, and widening the base all of a sudden.

For its iPad, Apple seems to be focusing on kids and education (beyond, of course, the iMac / iPod / iPhone followers). Neither reinventing the old chalk tablet nor the old "kids as prescriptors" mantra : simply considering an important part of the edition ecosystem snubbed by rivals, a cornerstone of familial and societal spheres.

You're going to hear a lot about school textbooks, lessons, ebooks for kids, animated mangas and cartoons, and even do-it-yourself cartoons. About more serious stuff of course, but somewhere, Jeff Bezos must wonder why his marketing teams didn't venture beyond the standard Amazon customer.



20100129

Obama considering purchasing an IPad

That's what I gathered listening to his State Of The Union speech : the POTUS said he wanted to focus on Jobs and to help the country cruise safely through this painful iPeriod.


mot-bile 2010



20100113

IPTV and VoIP in Korea : an update

Since our last update last August (see "IPTV in Korea: an update"), Korea's IPTV market has almost tripled and is claiming 1.729 M subscribers EOY 2009 :

KT : 1,010,000 subs (58.4% market share vs 46% in July)
SKT : 403,000 (MS: 23.3% vs 22%)
LGT : 316,000 (MS: 18.2% vs 32%)


Even if all 3 players can leverage on their mobile bases, mobile leader SKT is not reducing the gap with KT, who benefits from an earlier start in / a better culture of convergence. Furthermore, SKT's "T" brand lags behind to the popular "Cook + Show" package in fun factor (reminder : Show is KT's 3G W-CDMA brand and Cook it's nth umbrella brand for fixed line services). LG Telecom is unfortunately more successful in converging towards its own mobile market share (around 16%).

But LGT's IPTV base keeps growing, and the group (via LG DaCom) remains the leader in the (also at last) booming VoIP market (sce Yonhap) :

LGT : 71.1% market share EOY 2008 (1.202 M subs), 42.7% EOY 2009 (2.140 M), 26.9% over 2009 (net gain : + 0.938 M)
KTF : 19.4% market share EOY 2008 (0.328 M subs), 32.9% EOY 2009 (1.700 M), 39.4% over 2009 (net gain : + 1.372 M)
SKT : 9.5% market share EOY 2008 (0.160 M subs), 33.6% EOY 2009 (1.330 M), 33.6% over 2009 (net gain : + 1.170 M)
Total : 5.17 M vs 1.69 M (+ 3.48 M)



Cablecos must wonder what Korea's 3 MNOs will leave to them EOY 2010 (KT boasted only 16,000 IPTV customers EOY 2008). On the other hand, MNO success in fixed access may help M-VNO candidates (such as Onse Telecom, as we saw earlier) make their cases.


mot-bile 2010



20100107

SK Telecom pushes Android

It's CES time again and ahead of the show, Google and Apple have warmed up the audience*, Palm afficionados braced themselves for a new Pre-view, and HDTV confirmed it's dispositions to grow smarter and 3D.

But I'd like to get back to what's happening in Korea right now. Following iPhone's successful launch ("
iPhone rocks Seoul and sacred cows"), both SK Telecom and KT are left without decent app stores of their own. We saw how SKT relied too timidly on the Samsung Omnia, but KT didn't play it smart either, stuck in the iPhone trap : on one hand you want to optimize your ROI in the Apple partnership, on the other you need to grow you own ecosystem and avoid the iPhone dependence. And which model do you think KT proposed as a plan B ? The same Omnia.**

SK Telecom started the new year with a higher profile : it's both high time to turn the WIPI page and the best moment to build Korea's leading platform against Apple. Android got the regulatory nod and ahead of the commercial launch, SKT proposed a "T-Store Application Contest" to developpers (reward : KRW 40 M or about USD 35.3 k).

The first Android device will be a Motorola (in February), but 11 other handsets are planned by EOY 2010, mostly from Korean manufacturers, who cannot afford lagging behind any longer : beyond Korea, they target China, where a big chunk of 2010-2011 smartphone market shares will be taken (even in case of a probable second dip). US (Motorola) and Taiwan (HTC) won't wait for Korea Inc.

It's not just about Samsung and LG : the whole ecosystem needs to catch up, and the future of many Taehangno service providers and start-ups depends on their ability to ride the next wave. SK Telecom can recover its mojo if it acts as a smart and swift leader. Again.

mot-bile 2010

* the former
going at iPhone's throat with his Nexus One, the latter preparing a counteroffensive into Big G's mobile advertising dreamland (Quattro Wireless will fill a gap in Cupertino's portfolio).

** note that the iPhone-Omnia battle has recently shifted in favor of Samsung : if more than 240,000 iPhones have been sold so far, Omnia is now leading in daily sales. Very much like the lack of 3G played against Apple during its 2007 launch, rivals pointed out the lack of connectivity (WiFi but moreover and as expected DMB), but also dramatized the fact that you cannot replace batteries with an iPhone. Seeding doubt in consumer minds done, more positive messages could start passing. For instance, Omnia's DivX player more often mentioned.






20100106

Skype on your TV : home improvement ?

mot-bile 2010 - Skype stole part of the Google show : if the Nexus One was already yesterday's news*, Skype is tomorrow's.

Because coming up this spring, Panasonic and LG internet-connected HDTVs will have Skype inside**.

OK. We're not talking major innovation there. Only smart bundling. And for the moment, it's either Skype or TV, so forget about chatting while watching a program, for instance a soccer game (heard the news ? there's a World Cup this year). But it should help videophony get a boost, and internet TV become as mainstream as it should be.

Next thing you know, some may reconsider using at home that other always on screen of theirs, a much more personal yet smaller and costlier one.

Former Skype owners eBay were left at the gate, but I'm sure they - among others - would love to take a shot at home shopping networks. Anyway, expect in a very near future more familiar logos sticked on every internet HDTV.

* see "
Google Phone at hand, no kindling".

ADDENDUM 20100105 : on the official Google blog, Mario Queiroz, VP of Product Management
developped "Our new approach to buying a mobile phone" (or rather "superphones")
"through a new, simple online web store from Google".


** see Skype video on "Get Skype on your TV" (Skype - 20100105)



20091228

Apple Tablet, or iSlate, or Google Whatever

What's in a domain name ? When a company takes an URL it's not necessarily to use it*. It can be a defensive move, for instance to limit noise around one of its brands.

Tracking domain names for major corporations is now part of day to day routine when you are into business intelligence, that's the reason why companies who want to remain discreet use a proxy. Arnold Kim just reignited rumors about an Apple Tablet to be launched early next year ("
Apple Purchased iSlate.com in 2007. Apple's New Tablet Called iSlate?" - MacRumors.com 20091224), but iSlate happens to be the name of an Apple Store app...

... which doesn't change anything : the best way to protect a brand is to use it, and iSlate would make a nice brand to rival the "tablet" label (I can't see Apple marketing a "tablet device" any more than I can see it mention "PC" for its own devices).

Anyway Apple needs to propose a solution for scribblers, sketchers, and their readers. Google has yet to join the netbook party, but I can't see Google NOT working on some android thing or another in that field, and not just to fill the fabled 20 percent time.

ebooks, tablets, and related mobile devices are nothing new but they are bound to have a better decade than the one which is about to end.

mot-bile 2009

* I recently got rid of the bulk I owned after my registrar tripled the annual fees, and some have been snatched right away but that's OK.

UPDATE 20100118

Apple is expected to announce the entertainment gizmo (ebook, movies, music...) in an event on January 27th.



20091222

Korea : Onse Telecom wants to be a MVNO

Onse Telecom announced its intention to become a MVNO by 2011, lobbying the National Assembly to pass the law obliging 3 incumbents to open their networks.

The landline operator boasted it could claim 5% of the market (about 2M customers), thanks to lower rates and "differentiating" offers.

I guess Onse execs are more interested in "diversification" than "differenciation" : VoIP is bound to hit seriously their core business in Korea (international voice services - ie Shinbiro calling cards), and all 3 incumbents are also integrated fixed-mobile players, only bigger : LG Telecom is about to follow SK and KT and to merge all its telecom units.

Differenciation through creative marketing ? Don't expect support from the new mother company : Taihan Electric Wire is into wires, fibers, powerlines... Onse itself delivers equipments and systems, even if it stopped its terminal manufacturing activity last year.

Onse Telecom is expected to post profits in 2009, but that will be a premiere after an eight year losing streak. Lately, they've mostly been converting third bonds with warrants into shares...

So the message is not "Onse Telecom wants to be a MVNO" as much as "if you want to become a MVNO in Korea, Onse Telecom can help you face the big guys." Of course they could leverage on their customer base, but they also enjoy a certain technical know-how, and the experience of interfacing with different network operators. So they could position themselves as the ideal MVNE, starting with themselves as the first customer.

mot-bile 2009



20091218

Free Mobile gets France's 4th 3G license, will offer VoIP

mot-bile 2009 - French regulator ARCEP gave the final nod to Illiad's 100% (for the moment - see previous episodes including "Free: alea jacta est") subsidiary. Free Mobile gave all the guarantees needed and pledged to offer all web services on the mobile, including VoIP.

Also to be noted : total transparency for the cost of mobiles. Consumers will know when they pay for the devices or for the traffic... greenfield Free found a smart way of disturbing the local operators / manufacturers cuisine.

Overall, Free gets 382 points out of 500 : 55/65 for commercial offers, 64/100 for coverage, 20/25 for QoS, 54/60 for relationships with service providers, 22/25 for customer relationships, 22/25 for environment, 22/25 for employment, 56/75 for business plan consistency and credibility, 72/100 for project constistency and credibility.

In a nutshell :
. TTM / commercial launch : 2 years from now.
. coverage : just above the levels required for 3G (voice : 27% at launch instead of 25%, 75% after 5 years, 90% after 8 years instead of 90%), and a contribution to the common effort for 2G coverage of remote areas
. staff : from 1,000 (EOY 2012) to 5,000 (EOY 2018)
. M-VNOs : Free Mobile will accept up to 4 full m-vnos
. devices : offers without terminals, payment of terminals over few months
. voice : an access package including 3 hours of intraeuropean calls for less than 20 euros
. data : all offers include mobile internet access
. customer services : customers can contact for free consumer associations when they want to post a complaint ! The best way to relieve Free's hotlines and to get rid of the said associations !!!

Of course, Free Mobile's capital is as expected very likely to be raised to finance both 3G and FTTH, and that's been clearly specified in the proposal.

Next steps for the ARCEP ? Attributing the remaining blocks of frequencies : 5 and 4.8MHz in the 2.1GHz band (H1 2010 - open to any player), and the 800 MHz and 2.6 GHz bands for 4G (H2 2010).

"
L'ARCEP retient la candidature de Free Mobile" (20091218) + slides presented during today's Press conference



20091216

TeliaSonera 4G LTE, with a little elf from my friends

mot-bile 2009 - TeliaSonera launched commercially 4G LTE in Stockholm (Ericsson network) and Oslo (Huawei network) with a Samsung 4G USB key. Roll out will continue over 2010 : the 4 biggest cities in Norway, the top 25 cities and vacation areas in Sweden.

Of course, handsets are not ready yet, and the MNO makes good use of this technical and PR stunt to draw new partners : "Evaluation of suppliers for TeliaSonera's common 4G core network and radio networks in the Nordic and Baltic countries is in progress and vendors will be selected in the beginning of 2010*"... Too late to save the face of a well known Finnish vendor called Nokia. Sonera comes from Finland and TeliaSonera was awarded a license there last month, but the group is based in Sweden and proceeded with the Chinese champion along with Ericsson.

Of course, TeliaSonera is likely to select buyers as well as vendors. And the likes of France Telecom could also feel the 4G acceleration.

This operation has been smoothly run for months, without overhyping. TeliaSonera even launched ahead of schedule. No big deal. A non-event, almost.

Far from the complex launch of 3G by NTT DoCoMo but then again, technical, commercial, and political challenges were completely different.

And back then, NTT DoCoMo was claiming the world and calling smaller fishes to join his big pond. Here, TeliaSonera is clearly calling a bigger fish : hey Santa, please hire me in your workshop ! look, been a good elf, uh ? I showed you the goods, now show me the money.


* "
TeliaSonera first in the world with 4G services" (20091212)



20091214

Google Phone At Hand. No Kindling.

mot-bile 2009 - Nexus One is all over the web. Unlocked, open, bare, the gPhone will probably be cheaper than an iPhone... MNO subsidies not included.

MNO subsidies ? As Big G eventually takes on Apple & co on their core business, it decides to redefine the whole handset ecosystem : direct sales, operator agnostic, Dell Computer style, without the intel inside jingle.

Imagine a small M-VNO proposing competitive rates for data. All of a sudden, a bunch of nerds subscribe for their brand new Nexus and bring the house down. Far-fetched ? 3% of iPhone users generate 40% of the data traffic on AT&T's network, to the point the operator confessed : "we've got to get to those customers and have them recognize that they need to change their patterns or have to face other things" (see "
AT&T may penalize iPhone users who hog data"). In other words : be a good customer, but not too smart. or else... "face other things". Whatever that means. Maybe some big guy with a slight Italian accent will come with a baseball bat and redesign your knee caps, or upload a creative application on your face.

Nexus One makes a lot of people nervous. Some even consider lawsuits : if Google inaugurates itself the next version of Android, the newcomer may face charges of anticompetitive behavior, even if it only sells one device.

I'm looking forward to an interesting 2010 year : Apple facing full-fledged competition, Nokia going at Blackberry's throat... and Google releasing its Kindle.

Because that's basically the same story for Google and Amazon : beyond the device (the "Google outside", if you prefer), the aim is to understand the whole value chain and to secure future revenues in a field that's bound to represent a great chunk of the core business in a very near future.

The main difference : Google are not into distribution, IRL.



Copyright Stephane MOT 2003-2025 HOME - Today's wireless headlines - Korea wireless news - all posts (full list) - useful links - stephanemot.com (personal portal)
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