SK Telecom pushes Android

It's CES time again and ahead of the show, Google and Apple have warmed up the audience*, Palm afficionados braced themselves for a new Pre-view, and HDTV confirmed it's dispositions to grow smarter and 3D.

But I'd like to get back to what's happening in Korea right now. Following iPhone's successful launch ("iPhone rocks Seoul and sacred cows"), both SK Telecom and KT are left without decent app stores of their own. We saw how SKT relied too timidly on the Samsung Omnia, but KT didn't play it smart either, stuck in the iPhone trap : on one hand you want to optimize your ROI in the Apple partnership, on the other you need to grow you own ecosystem and avoid the iPhone dependence. And which model do you think KT proposed as a plan B ? The same Omnia.**

SK Telecom started the new year with a higher profile : it's both high time to turn the WIPI page and the best moment to build Korea's leading platform against Apple. Android got the regulatory nod and ahead of the commercial launch, SKT proposed a "T-Store Application Contest" to developpers (reward : KRW 40 M or about USD 35.3 k).

The first Android device will be a Motorola (in February), but 11 other handsets are planned by EOY 2010, mostly from Korean manufacturers, who cannot afford lagging behind any longer : beyond Korea, they target China, where a big chunk of 2010-2011 smartphone market shares will be taken (even in case of a probable second dip). US (Motorola) and Taiwan (HTC) won't wait for Korea Inc.

It's not just about Samsung and LG : the whole ecosystem needs to catch up, and the future of many Taehangno service providers and start-ups depends on their ability to ride the next wave. SK Telecom can recover its mojo if it acts as a smart and swift leader. Again.

mot-bile 2010

* the former going at iPhone's throat with his Nexus One, the latter preparing a counteroffensive into Big G's mobile advertising dreamland (Quattro Wireless will fill a gap in Cupertino's portfolio).

** note that the iPhone-Omnia battle has recently shifted in favor of Samsung : if more than 240,000 iPhones have been sold so far, Omnia is now leading in daily sales. Very much like the lack of 3G played against Apple during its 2007 launch, rivals pointed out the lack of connectivity (WiFi but moreover and as expected DMB), but also dramatized the fact that you cannot replace batteries with an iPhone. Seeding doubt in consumer minds done, more positive messages could start passing. For instance, Omnia's DivX player more often mentioned.

iPhone rocks Seoul and sacred cows

KTF will probably sell between 300,000 and 500,000 iPhones in Korea, and Apple make a big splash for Christmas.

The buzz has been building up for many years, people have been massively preordering iPhones (over 60,000 units, to be compared to an estimated 400,000 base of smartphone users in Korea), and well ahead of the official release (yesterday), massively purchasing iPhone accessories.

As we mentioned before (see "iPhone wakes up Korean mobile internet market"), Apple will probably be associated with a boom in usages which should have happened much earlier : it's less a matter of design and hardware (Samsung and LG handsets have caught up in user experience), than a litany of missed opportunities, protectionist regulations, and terrible marketing (dissuasive pricing for data, app stores launched much too late...).

If Korean operators and manufacturers have no one to blame but themselves, at least KT / KTF will enjoy the exclusivity for awhile. And the context is perfect : hipsters don't have much choice for Xmas, all high tech fields considered. There are fantastic TVs out there, and the World Cup is coming soon, but that's a completely different range of prices.

Speaking of which... a "basic" iPhone 3GS 8 giga costs KRW 132,000 (about USD 112.6) for a 2 year subscription at the "basic" rate of KRW 45,000 (about USD 38.4 - the kind of basis many MNOs would love to boast). The 32 giga reaches KRW 365,000 (about USD 311), but the price goes down to KRW 264,000 for subs with a KRW 65k plan, and to zero for premium customers (KRW 95k / mo).

That's much more aggressive than what competitors expected, but Apple and KT obviously learnt a lesson from China, where the device struggles. Apple didn't want to fail in the homeland of two major rivals, and decided to forget about short term rentability.

What does it leave for rivals, beyond negative campaigning ? Differentiation by technology ? There's no DMB on iPhones, and that's the key techno for mobile TV in Korea... for the moment. And SKT customers pay for DMB TV, not KT customers...

You get it : the only way is to join the price war. In other countries, rival operators could counter the iPhone with a wider range of terminals but here, LG and Samsung control 90% of the market. Samsung and SKT united to discount iPhone rival Samsung Omnia2 to the max, dividing the price by two or three, and giving it away for subs who pay KRW 95,000 per month. The beauty used to sell for KRW 900,000, and incredibly enough, price cuts only started a few weeks ago, and by not even 15% ! So instead of acting as leaders and making the most of their window of opportunity, they wasted it milking the stupid cow.

By the end of the year, that will change. And the local smartphone market shall look a bit smarter.

mot-bile 2009

2nd Million for TU Media - 2nd country for SK Telecom - Citi JV

June 25, 2009 ? Apparently a good day for SK Telecom PR :
- subsidiary TU Media signs its 2,000,000 th customer
- JV with Citigroup launches mobile banking services in the Philippines, a few months after Hong Kong

The SK Telecom - Citibank Philippines JV (Mobile Money Ventures LLC) is definitely good news : in Hong-Kong, services were more about portfolio management than actual personal banking and transactions - what Citi Mobile Banking (CMB) is all about in the Philippines. These browser-based services shall soon be implemented in other countries, and confirm the operator's international ambitions in mobile finance (see recently "SK Telecom's Wild Hana Card").

But is TU Media really a success ?

Many European players would love to boast 2 M mobile TV paid users, but 2 M is not even equivalent to 10% of SK Telecom's customer base and for this operator, a 10% penetration after 4 years doesn't seem very impressive.

Besides, to claim its second million customers, SKT's S-DMB unit took more time than it did for the first : TU Media was launched in May 2005 and reached the 1 M mark in December 2006.

Indeed, TU Media was in a very poor condition last year, both financially (mounting debts) and commercially (it claimed only 1.3 M subs in June 2008, a gain of 300,000 in 1.5 years). The 700k customers gained over the past 12 months are the result of what appears to be a make or break move by the owner : SKT went up in the company, injected KRW 55 bn more, and offered massive discounts to its own mobile subscribers... to the point that an undisclosed proportion of its "paid subscribers" don't have to pay to enjoy the service* !

As a consequence :

=> TU Media becomes more competitive with terrestrial accesses (T-DMB), which have been free since the beginning (launched in December 2005) : as we saw ("3M DMB subs - SBSM on its way"), that's the reason why they are much more popular. T-DMB claims the bulk of Korea's 20M+ DMB-enabled devices (every other handset is OK for mobile TV).

=> At the corporate level, TU Media is now more a MNO's Business Unit than the initial stand alone operator. The very few people who didn't use SKT as their mobile phone operator are encouraged to join the leader, and for the rest, TU Media looks almost like an option among others.

=> TU Media has been burning a lot of cash, and a sustainable TU Media requires more differenciation, and even greater efforts :

- Technological differenciation is not necessarily positive : in covered areas, terrestrial has theoretically an edge over satellite for indoor. SKT does enjoy a truly nationwide coverage, and propose an in-car access offer (TU Rideon - KRW 11,000 / mo - 3 yrs offered for Basic) as well as a real time traffic service (TU TPEG - KRW 3,000 / mo), but T-DMB is very popular for buses and coaches.

- Content and added value services remain key, and SKT will not always surf on such events as the Beijing Olympics, a major boost for subscriptions last year (the whole population was hooked and literally always on one way / media or another)... but not very differentiating since several broadcasters offered the same images (SBS clinched the exclusive TV rights for the next Olympic Games). The only "paid service" operator could try and lock some key rights to pimp up its own premium channels TU Entertainment and TU Sports (both available through the TU Select service : 1 channel for KRW 2,000 / mo, 2 for 3,000, 3 for 4,000). Other premium services feature TUBOX (movies PPV for krw 1,000 or 1,500 apiece) and PREMIUM 19+ (adult for krw 3,000 / mo or 1,200 for 2 days).

Still now, SKT seems to be as much pushing the service as trying to pull it out of a ditch. The technological landscape keeps evolving and in 2012, fixed and mobile broadband will reach respectly 1 Gbps and 10 Mbps. Typically, SKT is investing massively in optic cabling (from 5,000 km to 88,000 km) through SK Networks.

But mobile TV has found a public anyway, and SK Telecom is not the kind of player to abandon leadership easily. Particularily in such a key vertical.

So it brought along TU Media in its trials in Thailand, so...

... not to be discontinued yet.

But stay tuned.


* With TU Media, you pay only for subscription charges. Neither for traffic nor for content, except for movies on demand (NB: these days, KRW 1,000 is about USD 0.78) :
- Basic rates are KRW 6,000 for TU Slim (9 TV channels + 16 audio), idem for TU English (10 TV + 16), and KRW 11,000 for TU Basic (unlimited 21 TV + 16 audio)
- SKT customers enjoy a 6,000 discount on basic rates, which sets Basic at 5,000... and Slim and English services at zero

IPTV in Korea

A 100 Mbps connection, a brand new Homevita home networking service including a complimentary Samsung Q1 Ultra (slick, black, DMB enabled, lovely keyboard). And all I can get is VOD channels. The closest thing to live TV I get is through classic web browsing or through CCTV (most exciting Reality TV program : who paid me a visit the last few days ?).

Forget about real time broadcasting : the Ministry of Information and Communication is in favor of it but the Korea Broadcasting Commission lobbied against it. The freshest news, sports or series you can get must be at least 24h old. And provided your IPTV service reached an agreement with the broadcaster, you must pay for them (like KRW 500 apiece - never mind those corny loyalty program points).

24 hour old ! Ancient by the standards of a (supposedly) information / knowledge society where 90% of households are already enjoying pay TV, where internet / mobile banking is commonplace, where interactivity starts when you wake up and stops when you fall asleep.

In spite of this key regulatory hurdle (the only reason why France is still a leader in commercial IPTV), and the competition of so many technos (including DMB*) IPTV is on its way to 3 M subs by EOY 2008.

And Daum still wants to become the 4th player this summer ; a TVNO on its competitors' backs with powerful partners : Microsoft (platform and Xbox 360 access), Celrun (set top boxes), and NHN / Naver (Korea's second portal and already a key VOD and TV aggregator - see Naver VOD or Naver TV news for example)

The competitors ? The usual suspects :
- SK Telecom : the mobile leader is wolfing pionneer and leader Hanaro Telecom down. HanaTV targets 1.8M subs EOY (800k EOQ1 2008) with a break-even point at 2M.
- Korea Telecom (on the way to merging with KTF) : Mega TV has the cutest logo and the best network (optic fiber all the way through its Megapass broadband subsidiary).
- LG Telecom : #3 as always for the TTM as well as the market share. myLGTV has the weakest VOD catalog but that's better than nothing.

These 3 players just reached the 10M 3G subs plateau : 5.28M for KTF (+440K for Show in April), 4.68M for SKT (+470K for T Live) and 190K for LGT's Rev. A service.

* KBS, a top broacaster, is also national and regional T-DMB license holder (with KTF) - about U-KBS (VOD, KBS Star, KBS Heart, KBS Music, KBS Data, KBS-Mozen TPEG telematics... - yet another "Ubiquitus" service), see kbs.co.kr/dmb.

TDTV and femtosales

TDTV seems to have gained a few steps since last year*. Vodafone, 3UK, O2 / Telefonica and Orange have been trying IPWireless's mobile TV solution in Bristol, and unlike for DVB-H, spectrum is available in many countries.
But IPW are facing an impressive bunch of haves and have-mores from Europe (Nokia / DVB-H), the US (Qualcomm / MediaFLO) or Asia (Korea Inc / DMB). Plus lobbying has never been their main asset. Yet Voda, 3, Telefonica and Orange do mean something in Europe. Especially when you need to speed up the delivery of handsets.
I remember the first 3G+ femtocells I ever saw working were IPWireless's UMTS-TDD dongles...
To be not seamlessly continued...

* see "TDtv and IP fews" (20060213)

3G license part III - France's fourth wedding or a funeral ?

France's NRA, the ARCEP, reopened the 3G beauty contest for a fourth license : previous tenders were launched in August 2000 (SFR and Orange got their pass in June 2001) and December 2001 (Bouygues Telecom in December 2002). The price tag remains at EUR 619.2M (+1% of the turnover afterwards), and the first contenders look as French as the 3 incumbents.
They also look less like "beauty pageants" than like brides looking for grooms : even with reasonable coverage obligations (Bouygtel still hasn't launched but must cover 20% by April 2007), 2G national roaming agreements, and site sharing opportunities, neither Iliad / Free nor Noos / Numericable can really afford 3G as they are today, especially with their ambitious FTTH rollout plans. Iliad and Noos are even considering same-sex marriage to strenghten their position on the French market.

Who would invest in a greenfield venture with such tenderfeet ? At a time when even a Vodafone takes some distance with network management ?

Actually, the main bidders are the 3G license holders who want to get a slice of spectrum leftovers and pushed for the consultation last year. What's up for grabs ? 2*15 MHz FDD + 5 MHz TDD in the 2 GHz range. Note the FDD and TDD thing, plus the "UMTS" title over the ARCEP communique : if you intend to seize the opportunity and promote an alternative 3G technology, go knock at some other door*.

So here we have a minister saying "let them now speak, or forever remain silent" without even having a marriage to perform. Actually, his job seems to make sure no wedding will ever take place.

France is too busy filing for divorce with new entrants. And as usual, people are fighting over child care. No price tag is set yet for this not-born / not-borne spectrum. Fish to fry and money to collect for France's next president.

Big operators also put a lock on digital radio : the government seems to be pushing T-DMB instead of DAB, more popular among small players. The winners in digital TV (TNT) were also major players (TF1, France Televisions, Canal+, Lagardere...). Everywhere, infrastructure and operating know-how remain the best barriers to entry. To become a big fish in the pond, you either have to invest in them (ie NRJ Group with Towercast) or to build a media empire as quickly as possible (ie Bollore).

* 3G is mentioned in the ARCEP annex as IMT 2000. The recent courting of the ITU by WiMAX (see "3G & 4G - WiMAX flirts with ITU" - 20070303) adds some spice to the affair, considering Free already holds WiMAX licenses (recycled WLL).

CES 2007 - a cup of T before China-To-The-Home

Another year, another light bulb show on The Strip. The 2007 International Consumer Electronics Show shouldn't bring major disruptions, only display the ability of some players to deliver more goods after Christmas.
Sin City ? Forget the booze and take a cup of T : the time has come for the mass market to hear about terabytes more often. Massive hard drives on one end, heavy entertainment on the other, and FTTH in between, the dice are rolling.
Spin City ? From "Let It Snow" to "Get It Now®", Verizon Wireless adds V CAST Mobile TV to V CAST Music, V CAST Video (YouTube ? YouBet !), Mobile Web 2.0(SM) and co. Yet, VZW won't be the star this year. Qualcomm ? He'll try to fool the paparazzis with his former Korean proteges (Samsung SCH-u620, LG VX9400), but Samsung and LG already displayed MediaFLO handset last CES 2006 and both are openly courting DMB and DVB*. Besides, Qualcomm is still being sued in Korea, where Microsoft is strictly monitored and Intel just decided to cancel a promising R&D center.
Sim City ? Is K-Pop still ruling the show ? LG's Points Of Presence also include dual format Blu-Ray / HD-DVD players and drives, and as far as content (with himself) is concerned, Bae Yong-jun just listed part of his company in Japan, where Yonsama on mobile keeps selling (there, this utterly corny hallyuwood fake is still considered a great actor)... put Helio On Top of it and you may think Korea holds a full house. Except China's massive investments in R&D and entertainment start showing. If not this year, on time for CES 2008.


* speaking of T, DVB-H and Las Vegas : I didn't hear any bird sing on the Hiwire / T-mobile trial.

3M DMB subs - SBSM on its way

SK Telecom should hit the 1M mark by the end of this year for its TU Media S-DMB service (4% of which being in-car accesses). T-DMB claims 2.2M users because the service comes for free... but for the handsets, whose prices are bound to decrease : over 2.5M T-DMB devices sold this year, good news for Korea Inc.
Now its KTF's time to shine with a first : W-CDMA - HSDPA SBSM handsets are to be released within days.
And yesterday, the draw was held for Seoul Sup Hillstate appartments (Seoul Forest Hillstate). Among other home networking gizmos, the lucky winners will have an elevator waiting for them each time they park their RFID-enabled cars at their parking spot. From their terrace with jaccuzzi and BBQ, they will enjoy a breathtaking view on the Han river as well as on the collapse of the real estate bubble.

World Cup Train - coverage and cover up

TU Media, SK Telecom's satellite mobile TV operator, will launch World Cup Trains for the Korea-Togo game : on June the 13th, a KTX bullet train will leave Busan at 9:30 and another Seoul at 9:50. All passengers will follow the game on big screen S-DMB devices.
This "event" is about coverage but also about covering up another event : TU Media's competitors just announced the coverage of Seoul's subway lines (1 to 4) with their own T-DMB techno. It's terrestrial, it's free, and you don't have to go all the way from Seoul to Busan to enjoy the games.
T-DMB operators started much later than SKT but since they don't need to control the devices, they can leverage on a much bigger community for terminals. The mobile TV function logically became an extension of PMPs (such Portable Multimedia Players as ReignCom's iRiver Pocket TV) as well as other screens (ie digital cameras : Samsung's Miniket Photo).

Watcha sure, but who's gonna paya

Under the "Watcha - TV goes mobile" motto (but with a SGH-P900), debitel started their T-DMB service on time for the World Cup*. Fernsehen macht Spass but also money : €9.95 per month... I'd rather invest in a digital TV USB key or player (both are selling fine in Korea and advertising started in Europe).
In a quite sober press release, Samsung reminded their readers they also provided DVB-H handsets for the Italian market - it's not us vs them, after all. This small operation with a minor VNO is just a PR thing... we don't want to fight with European majors - nor leave them in the hands of Nokia.
If European big league MNOs are definitely interested in mobile TV, right now they're doing a lot of noise at the top of their voices. Actually, voice reached its top and time has come to slash roaming rates. The anti-Vodafone alliance reacted to Vodafone-and-3's announcements but once more, a not so impressive way : T-Mobile, Orange, Wind, Telecom Italia, Telenor and TeliaSonera proposed common goals for October (retail max €0.45 / mn) and next year (max €0.36 / mn), but Telefonica-O2 declined in order to salvage their golden goose beyond the 2006 summer season.

* Watcha : www.watcha.de and www.debitel.de/tv.

Voda results and a DVB-H Kartel

German MNOs definitely took their time to answer debitel's M-VNO - DMB combo*. Vodafone, E-Plus, O2 and T-Mobile unsurprisingly decided to push DVB-H, but their joint approach may prove counterproductive : it looks like clumsy lobbying from all 3G auction winners / losers (Telefonica included), with the benediction of the main lobbyist behind European UMTS then and DVB-H now (Nokia, a former Finnish timber company building forests for towercos). The message : we paid the price for your bad spectrum allocation management so this time let us do our job. We'll take care of everything and TV operators will enjoy an efficient one-stop-shopping system. Mobile TV belongs to us not to them, we need to recover some of our losses thank you.
Losses ? Voda painted their net loss of 21.9 billion pounds a rather T-Mobilish pink in a "Delivering against expectations" section where they "meet or exceed all financial guidance for FY05/06". Meet "financial guidance", the latest financial indicator... a sure hit after the 2000-2002 EBITDA wave, even if all analysts are not bound to dance on this one that easily.
Other remarks :
- over 5% of total revenues for the FY (10% for the last month) were generated by "3G devices", which means "3G" itself delivered much less than that.
- one year after the French NO (to the constitution as well as to the sale of SFR), Europe seems to have stalled. Spain looks fine but Voda warns the audience : fiercer competition in 2006 means weaker results ahead.
- messaging put aside, data jumped an impressive 60% but only represents 3% of controlled service revenue. Revenues can be "stimulated" but margin will improve much quicklier across the Red Empire through a much less glamour "disciplined execution".
- dividends are definitely following a positive curve but in such a context that sounds like a strategical dead-end
- The Verizon Wireless operation comes handy and I'm not sure it will be the case in the future. I see neither strategic vision nor long term commitment in the following statements : "Vodafone's board will always consider shareholder's value", "Vodafone is happy to remain in the US with its existing stake". Actually, I don't think shareholders are happy to remain with the existing lack of strategy.

Now moving on to the "Mobile Plus" revolution (which could be translated by "we cannot survive as mobile only but we cannot scream our loss of face so loudly so let's label fixed services as mobile extensions") : Vodafone At Home and Vodafone At Office were very much needed, and tapping into the advertising well makes perfect sense, but the company seems to define itself as a follower.

If I didn't expect Voda to turn into a daredevil overnight, a cultural shift demands at least some affirmation from a leader. Here, a "customer demand led" Vodafone cautiously dips a timid toe inside the fixed arena ("only the fixed services customers want") and doesn't even expose its own brand in the advertising field where it is so much relevant : to me, leveraging on Google only, a rival in location-based services, instead of developping the Vodafone brand is a strategic mistake.

Well... I've definitely not been very kind to Vodafone lately, but I'm holding no grudge against them. Only expressing some frustration considering what they could do. I felt the same about Orange a few years ago and I hope it won't take them as much time to deliver.

* see "CeBIT unnovations" (20060312)

Commercial HSDPA live in Korea

SK Telecom launched its HSDPA service in 25 cities yesterday and intends to cover 84 by the end of the year. KTF will follow in June with 50 cities.
Dubbed 3.5G and announced at 5.76 to 14.4 mbps rates, HSDPA will be limited to 1.8 mbps at the beginning due to the lack of handsets : the only one available right now is a W200 Samsung slider model costing 800,000 wons without subsidies. SKT expect handsets to allow 7.2 mbps rates next year and 14.4 in 2008.
W-CDMA was almost shunted in Korea, but KTF are eventually leveraging on their partnership with NTT DoCoMo for the World Cup : as the official sponsor of the Korean Football Association, they're advertising about successful roaming video calls between members of the official supporter group (Red Devils). Meanwhile, WiBro trials started rather discretely in Seoul : only a few southern areas like Gangnam-gu or Bundang are covered and a WiBro Bus* will roam the streets to draft testers. Subscriptions are expected to be twice the cost of a fixed broadband connection.
As for DMB, Korea Pool, the joint negociating arm of all three broadcasters, clinched a deal with InFront to make sure all 64 games are broadcasted. No one will lose and certainly not consumers.

* KT WiBro Experience Bus : www.ktwibrobus.com. Note the pedagogy of WiBro : allIP + Triple Play (Data, Communication, Media) = Personal Broadband.

Jeju Telematics celebrates the wedding of GPS and DMB

Jeju-do, Korea's capital island for honeymooners, has been a test bed for enhanced telematics since 2004. When the trial period ends next July, the Jeju Telematics consortium promoters (beyond the MIC and a few VCs : SK Telecom, SK Communications, SK C&C, Samsung Electronics...) could start exporting the concept to mainland ROK.
Nothing revolutionary there : LBS, 3D navigation, multimedia broadcasting... but you can tell SKT are involved : e-mail since the beginning, Cyworld, DMB games and TV for the second phase started last month. Samsung's 3.7 inch touch screen PMPs (Portable Multimedia Player) complete the multimedia oriented consumer experience. It definitely beats NATE Drive's handset craddles for seamlessness.


=> Jeju Telematics website : http://www.jejutelematics.com.

Subsidies - 2nd Korean Wave

KTF ignited Korea's second round of handset subsidies* and SKT followed yesterday. Consumers don't quite understand the sophisticated grids proposed by the operators but the message is clear : you'll get more if you're a loyal big spender.
For example, at SK Telecom, you're still offered 70,000 wons if you joined the company during the last three years and if you spend less than 30,000 wons per month... but if you've been a client for over 8 years and spend over 90,000 wons per month, subsidies reach 240,000 wons and that's a 26% increase since March the 27th.
People who joined the back-then-not-yet-broad-bandwagon in '96 and spend about 80 euros per month are either business users or deep pocket early adopters (if not both) : core targets for such expensive next gen devices as DMB handsets.
The thing is SKT badly need to boost subscriptions to TU media and its business flavor TU media Corp**. End of March, almost all SKT consumers had WAP enabled (99.5%) and color (92.8%) phones. And it looks as if not everybody will need 3G (unless the operator gives up 2G) : EV-DO penetration reaches 44.6% (of which 90% are June enabled), but the score was already 38.3% end of March last year and SKT started before Japan's KDDI, a 96% 3G cellco***. The same could be said about Nate - active users stuck around 55% of the customer base.
Actually, from a wireless ARPU point of view, I'm not sure TU is such a great booster. But far beyond, the transformation of the cellco into a powerful multimedia broadcaster and content provider remains impressive.
SKT's other growth engines require time : m-commerce becomes mainstream (and it shows in ARPU), but international operations remain quite small (of the 20 M global customer bases, 19.7 M live in Korea...). We'll see how Helio** performs in the US.
And we'll aslo see how KTF performs in Korea with W-CDMA and his new international partner NTT DoCoMo...


* see "Saving private Korea Inc - back to subsidies, but no way back" (20060326).
** see previous posts on SKT's S-DMB service (TU) and US M-VNO (Helio).
*** even if you cannot compare the circumstances : SKT a leader in a pure CDMA country, and KDDI a CDMA laggard in a PDC country (who became #2 thanks to an aggressive 3G strategy).

Saving private Korea Inc - back to subsidies, but no way back

Better late than sorry. The MIC eventually allowed cellcos to subsidize handsets. Korea Inc can now boost DMB, WiBro and W-CDMA technologies at home. Bad news for SK Telecom's competitors*, good news for Samsung, LG & Co, who would have preferred this help much earlier for their international competitiveness**. Yet, note that debitel's DMB trials in Germany*** have just been confirmed, along with a nationwide coverage in 2007 (8 cities for the World Cup, 12 by the end of 2006).
The MIC set a few rules for subsidies (only 62% of subscribers can enjoy them now, and 18 to 24 month will be required between each favor)... with the notable exception of next gen handsets (DMB, W-CDMA, WiBro...). To avoid a loss of face, the Government intends to monitor the process even more closely than it does with real estate, thanks to a weird kind of reverse auction.
This Monday morning, March the 27th, each MNO will give its subsidy grid to the regulator and no change will be allowed untill April 27. You can give more but can never lower your level of subsidy.
Analysts expect a reasonable start (around KRW 100 k per handset - about $100), but all gloves are off... which might help those who'll purchase the brand new ring / wrist phones recently announced by manufacturers.
But the device of the week was presented by Samsung at their Mobile Solution Forum in Taipei. It's not a handset but the World's first SSD (Solid-State Drive) laptop : the 32 Gigabyte flash-chip drive is four times lighter than a 30 Gigabyte HDD, and the manufacturer expects the technology to snatch 30% of the laptop market with a $200 unit price by 2008 (the price is set**** at $500 right now).



* even if KTF will turn a few heads with KTF Technologies Inc's ultra-slim phone (7.9 millimeters - MP3 player - 1.3-megapixel camera - electronic dictionary with over 300,000 English words...).
** see "Subsidies : boosting subscriptions of exports ?" (20051026).
*** see "CeBIT unnovations" (20060312)
**** I don't say "fixed" because Samsung joined Hynix in sending employees in jail for price-fixing in the semi-con sector (the $300M fine paid last year didn't protect the individuals working for the company).

CeBIT unnovations

More than ever, the wireless circus focused on Barcelona rather than Hannover. That was Barcelona's first year and the CeBIT goes far beyond mobility, but still.
Samsung's 10 megapixel picturephone is no more a disruption than Sony Ericsson's 4 GB W950. xandros added UMTS to their Linux laptops but the technology was already a commodity. Microsoft eventually unfolded their Origami* but the UMPC (Ultra Mobile Personal Computer*) looks so much like the PDA all Samsung employees have been carrying everywhere in Korea for a couple of years. At the government's level, UK goes NGN and the EU goes RFID, but that's about time. I don't know how DVB-H is doing up there but France Telecom R&D seem to bet on Far East Asia (especially Korea and China) for mobile TV. What else ? Samsung will deliver DMB handsets in Germany on time for the World Cup, as expected**. With debitel as the entry point ; quite a disappointment. The industry eventually realize genuine VoIP over mobile requires HSUPA and a more mobile world requires more fiber. That was CeBIT CeLEBRATING 20 years of innovation.

Europe may remain the heart of GSM / 3GSM but for the rest, everything is being decided somewhere between Asia and America.


* see "Origami Project - a crush for paper tigers ?" (20060302). Before the take off, MS decided to nest their UMPC in the Windows XP environment : http://www.microsoft.com/windowsxp/umpc.
** see "Play it again, Samsung ?" (20060216).

Play it again, Samsung ?

Mainland Chinese mobile TV operators ordered 500,000 Samsung DMB-T phones, but in Hong-Kong SAR / Xiang-gang, big figures don't necessarily mean good news :

1. Hutchison Whampoa sold a 10% stake in 3, but to Goldman Sachs and for a lousy 420 million euros. They keep delaying the IPO and see their deal with Skype fall in the shadow of Telefonica's "Plug'n Talk" VoIPo3G solution (even if, for the beginning, it is limited to laptops & PCs through USB & Memory Sticks).
   
2. PCCW Wireless added 310,000 new 3G subscribers in January, but without disclosing the cost of their welcome packs (six month of line rental fees, 10,000 mn of local calls per month, unlimited SMS, unlimited 3G browsing... why did only 310,000 take it ?).

The Chinese jackpot was just one part of Samsung's PRsenal in Barcelona : the kings of crossbar confirmed their ambitions for DMB-T in Europe (trials with TF1 - Bouygues Telecom starting later this month, SGH-P900 on time for the 2006 World Cup, undisclosed negociations with several MNOs...), but will also be ready for DVB-H (SGH-P910) and MediaFLO. Besides, Koreans (for a start) will enjoy an exciting SPH-B4100 which allows simultaneous T-DMB and S-DMB*. There's also fish to fry about Microsoft (i320 with Windows Mobile 5 and a keyboard), HSDPA (Z560) and naturally WiBro (a new device - M8000 - and a new deal : Telecom Italia will use Samsung Wibro solutions next year).

To celebrate in music, Samsung decided to showcase a supposedly customer-oriented (but MNO / CSP driven) SecureMMC application lyrically dubbed "Music download service supporting OMA v2 DRM & MMC with Beep Science"... Play it again, Sam ?

Another player put his cards on the table : Option exhibited GlobeTrotter FUSION+ HSDPA (a HSDPA/UMTS/EDGE / Wi-Fi / PEPPERONI / ANCHOVIES combo Data Card) and GlobeTrotter GT MAX (a tri-band HSDPA / 3G UMTS Data Card already snatched by Cingular GlobalConnect for a promising new plan : unlimited at home + 100Mb abroad). Down the corridor, CSI Wireless tried to plug their fixed wireless (GSM or TDMA) phones : Series 405 (basic) and Series 415 (speaker phone capability + internet access & email via PC).

As expected, HSDPA is getting mainstream (ie Intel working hand in hand with the GSMA to boost embedded HSDPA in laptops) and HSUPA starts making noise far beyond the darkest alleys.

As expected also, "mobile TV" is more often heard than "wireless data". But even if "mobile goes TV" looks strong in the charts, this is only 3GSM radio, and we soon will move back to the "TV goes mobile" tune**.

* 2 channels at the same time, in other words. On the same mini-screen ? Korean will soon outclass Japan in miniaturization. When you think Ninendo consider adding a mobile TV tuner to their DS Portable gaming systems...

** the Murdoch lads managed to sell once again their Sky By Mobile (skybymobile.com) concept. This BSkyB's mobile counterpart to Sky By Broadband leverages on the whole Sky machine : Sky TV by mobile, Sky News, Sky Bet, Sky Digital, Sky Sports (including the Baclays Premiership and UEFA Champions League)...

SK Telecom - the year of the milking cow

I must confess financial data tend to bore me. SK Telecom's figures for 2005 look nice enough, even after retracting SK Teletech's sale*.
Considering the competitive circumstances, keeping a 50.9% market share and adding 750,000 subs inspires respect. The success of Wireless Internet (26.6% of all cellular service revenue) should be tampered by the vastness of the definition of "wireless internet", but no one can contest the achievements of MelOn and Mobile Cyworld, or the ingeniosity of the MNO's data plans.
2005 was yet another exciting year for them (even when followed from this not so exciting blog), but also a year of restructuration with spectacular changes in management and a significant marketing rationalization (the marketing expense to sales revenue ratio went down from 17.2% to 19.2%).
2006 should be less juicy from a financial point of view : SKT must invest in HSDPA, face the competition of DMB-T and Wibro at home, and push abroad... but the year could prove much more exciting from a strategical point of view, especially in the contents / partnerships arenas and in the US**.

* see "Hardware behind, hard work ahead" (20050504)

** see "Hello HELIO - here comes the sun" (20051118)

You look WonderPhone tonight

This week, Les Echos mentioned WonderPhone were considering MediaFLO as well as DVB-H and DMB-T for the "push to store" concept they've been lobbying for since last october at the French NRA. I guess Qualcomm would love to enter by the content window after being turned down at the infrastructure door...
Along with the article came a crossbar handset, the kind of beauties dominating the airwaves in Korea since TV and movies entered mobility. T-DMB services (dubbed "take out TV") joined SKT's S-DMB Tu Media last month, but handsets are just arriving now. LG (the manufacturer) also released a T-DMB LG PDA called PM80 and big enough to tear your pockets off... judging by the size at least - I didn't read the price tag.
LG Telecom (the operator) don't offer DMB, nor even MediaFLO. So they decided to offer mobile TV for free and KTF may well follow suit.
But such devensive gifts have nothing to do with innovation, and broadband Korea will go even more broadband this year : FTTH keeps spreading* and KT will launch their Wibro services next April in Seoul. The fixed incumbent intends to compete with SKT & KTF's HSDPA much more aggressively than it did with their WiFi services (Nespot).
In the meanwhile, ReignCom Ltd (iRiver's manufacturer) are building an impressive (and not so unreminiscent of N-GAGE) platform around their new Wibro game console : partners include KT, POSdata Co. (system integrator), CJ Internet and NHN (Hangame portal).
How do you say "plenty" in Korean ? "Manta"... Which leads us back to WonderPhone : Manta happens to be the name of their mobile game portal.

* I've been enjoying it at home for one year now. In Seoul, because as far as Paris is concerned, I understand FT were just planning a few thousand lines for the next two years at 4 to 5 times the price charged in Seoul...
A few links : wonder-phone.com - nespot.com - reigncom.com

CES2006 - beyond Gates, real openings

Billy Boy's pathetic remarks about Google's tendency to overhype future announcements (look who's talking) made the headlines, but I'm eager to see how T-Mobile performs next march with their HSDPA laptops. Less glam but more subs ?
Quite impressed also by Samsung's massive nextgen overload : Blue-ray, MPEG4, Wibro, MediaFLO, GPRS/EVDO S/T-DMB, DVB-H... you name it ! Plus another striking partnership : after Vodafone in the mobile world (by the way, Sammy just demonstrated HSDPA at 3.6Mbps), Comcast and set-top boxes.
They're starting 2006 at the top, but can they keep the pace ?