Video In Print : an example in video

French advertizers' Bible Strategies published* this interesting video of a video : inserted in Enjeux-Les Echos (business news magazine), all commercials for Citroen DS3 car are played on small LCD screen with a rudimentary mike :



Beyond the mag (10,000 copies), the campaign run by agence H (Groupe Havas) also includes billboards featuring video and interactivity with cellphones.

For this model, the carmaker and its agency have been targeting urban hypists with an "anti-retro" claim, where Marilyn Monroe or John Lennon deliver dopey versions of "think different, think Pepsi".

The screen and holes in the cardboard for the mike do look retro compared to say the seamless and flexible epaper on that Minority Report subway, but that's enough for the buzz.

mot-bile 2010

"Le magazine Enjeux-Les Echos diffuse une vidéo dans ses pages" (Strategies 20100330)