Bullywood v. TikTok?

So this time, India decided to ban TikTok permanently*, depriving the Chinese platform of 17% of the world population, and of a nation that will never reach herd immunity when it comes to dance and music.

The 59 Chinese apps banned by India

India will survive: it's much easier to replace an app with tens of existing rivals than, say, to dump Huawei for another 5G provider.

TikTok will survive, but that sets a disturbing precedent. Somehow, ByteDance has been exposed to this kind of risks ever since they swallowed Musical.ly two years ago, and many consider TikTok as a Trojan Horse for Beijing more subtle than WeChat. So when it spread even faster than coronavirus*, calls to flatten the curve multiplied. And when Zhang Yiming hired former Disney streaming boss Kevin Mayer to lead TikTok and to become ByteDance's COO, some saw it as - beyond the obvious reach for proven talent - a telltale sign that some sort of sheep's clothing was required to better face upcoming legal battles over US national security. Obviously, proposing distinct platforms for the Chinese market (Douyin) and overseas isn't enough.

The weeks and months to come will test many nations, players, and sectors as TikTok extends across new territories and verticals (health, education...). ByteDance could prolong its success with other assets such as Xigua Video, an even more direct competitor to YouTube: with its limit of 60' loops, TikTok itself can't go further than 2 hand washings, and you can imitate Twitter and double your core limit once, but your concept has to keep some consistency. Of course, along the way, ByteDance will further perfect its already impressive A.I. know-how (something among others that Vine didn't have).

Can TikTok's momentum be broken by this single setback? No. But if the US or the EU start weighing in, things could change.

One thing is sure: India is changing. And even before this episode, Narendra Modi was benchmarking China for online censorship***. This is not just about banning 59 apps from a coopetitor nation, but in the process, about rounding up all players in a most pervasive, theoretically open ecosystem.

mot-bile 2020

* along with 58 other apps, starting with WeChat 

** mentioning killer apps during a lockdown sounds obscene because it is, but TikTok and Zoom purely seized the moment
*** see for instance "India Proposes Chinese-Style Internet Censorship" (NYT 20190214)

Ready Player oksusu Social VR?

Introduced at the 2018 Mobile World Congress, and launched two weeks ago, oksusu Social VR provides, as the name suggests, social interactions in virtual environments by leveraging SK Telecom's 10M-subscriber-strong OTT platform oksusu. The service works with Samsung Gear VR and Google Daydream headsets, and video quality is equivalent to 80-inch full HD, with potential upgrades to 8K (7,680 x 4,320) and 360-degree IMAX screens on 5G.

Of course, Social VR has a role to play to promote 5G, which SKT is expected to launch this December. From day one, the experience ticks all the boxes to fill bigger pipes: higher definition, enhanced interactivity for key verticals (music, movies, sports, games...), new mass entertainment, (social) network effect,...

Catch me if you can

What's interesting is the angle SKT used to market the new service in their PR release "From virtual reality to cinema dating reality" ("가상현실에서 영화관 데이트 현실로" - 20181011): almost a dating or date-enhancing app, for young Koreans to escape a distressing everyday life, and to become successful avatars in exciting virtual worlds.

'Second Life', meet Spielberg's 'Ready Player One'.

Granted, there are technical constraints, you'll have to wait for that sensitive suit, and for the moment, 'interactions' are basically what audiences are allowed to do IRL: discuss with their neighbors, change seats, throw popcorn at the screen. And to avoid inaudibility, only up to eight people can chat together while watching the same video contents in one of the 5 kinds of virtual spaces already available: living room, movie theater, performance hall, sports venue, and e-sports room. 

So couch potato goes VR, but that's the only the beginning. You can already watch NBA games on VR, and judging how GAFA joined the sports rights battle, more platforms will emerge. Including for amateur virtual space designers - think MySpace in the age of Google Sketchup and Google Tilt. I'm pretty sure Korea will soon have its fair share of the VR addicts I envisioned in my 1980s short story 'Lautriv'.

A couple of years ago, I was dragged to a hologram K-pop musical in Seoul, and most fans came in pairs or small groups of friends, enjoying the show almost as if it were the same thing. But you wouldn't have Beatlemania-level screams, which I think may happen in a soundproof environment many are used to: the noraebang or karaoke room they book for a couple of hours to let it go full throttle. I bet many of these facilities will add the VR experience, to spice up the karaoke (on stage with your idol), or simply for sessions of oksusu Social VR (or their likes) between friends. PC-bang may evolve differently, with smaller cells, and a focus on VR games and e-sports.

Anyway, you won't know what hits you until it's too late.

mot-bile 2018

Klout, I pronounce you Gilty

Buzztime for Gilt and Klout?

That's 3 hype words in one 5 word sentence, so let me rephrase it: online fashion retailer Gilt proposes discounts depending on the Klout score of its members.

Klout calculates individual influence scores (from 0 to 100) by aggregating behavioral data from various social networking services (Twitter, Facebook, Google+, LinkedIn...), and other partners. The concept rewards people who boast about how they fare on Klout, and actually monetizes social networking behaviors by offering 'perks' to the guys who behave well with selected partners.


That's were Gilt jumps in. For this member-only service based on flash sales, buzz plays a key role. Their glossy website looks quite different from the more sober Klout.com, but basically that's the same ego flattering concept: you're smarter than the rest of the crowd, you belong to a special breed of shoppers/influencers. A partnership with Klout makes sense to recruit new members as well as to ensure high turnouts for each sale...

Not to mention, of course, a more lucrative IPO.

mot-bile 2012

* see "Gilt Groupe, Inc. and Klout Partner to Offer First-of-its-Kind Reward to Users"