Saint Hubert Mobile, pray for customer hunters

1.18% of the market, that was Frederic Nihous's score at the French presidential elections last April. Predecessor Jean de Saint Josse got 4.23% back in 2002. How much will Sebastien Harle d’Ophove get ?

The founder of Saint Hubert Mobile, the first MVNO by hunters for hunters, must be roaming the corridors of CPNT (Chasse Peche Nature et Tradition), the French pro-hunting pro-rural party / lobby who pushed Saint Josse and Nihous, not to mention 245 candidates for the recent legislative election. "SHO", who used to work for Belgian MNO Base, needs to build another base from scratch. And the first logical step is to try and scare up a few preys among the 420,645 people who casted a ballot for Nihous 2 months ago.

Oh my deer... niche marketing if I ever saw one !

Saint Hubert, patron of hunters, is hosted by MVNE Coriolis... not much of a guarantee either. These days, fellow French and European MVNOs are hunting investors more eagerly than they are hunting customers. Bad vibes for Ten Mobile, debitel, TDC... not to mention Amp'd in the US (under cash perfusion from Verizon Wireless).

easymobile tries to survive by changing business models in a Blyk. I come for free, advertising can finance everything, I'll grow the helluva big customer base and be the king of the hill.

How many "free" ISPs survived ? At least those could bloom in a dial-up, non-broadband era...

Actual hunters won't waste time nor bullets for such poor game.

BeautifulPhones, cheesecakes, greenfees

A few weeks after BT's BT Fusion, neuf cegetel are trying their WiFi - GSM handsets, dubbed BeautifulPhone. That's about 10 years after cegetel* tried dual mode homezone DECT - GSM handsets, but the continuity of the multimedia / office spheres could succeed where voice only failed to sell.
Swisscom should sell too, or at least be fully open to strategic partnerships : Switzerland are abandoning their 66.1% share of the cheesecake. TDC / easymobile could grab more than a few crumbs of this jewel airline, but why would Vodafone turn their own cheese into a gruyere ?
Elsewhere in Europe, H3G Italia will broadcast DVB-H next year (H2) after taking over Channel 7 and their digital TV frequencies. The only truly pure greenfield 3G player eventually understood profits would come from 3G voice and mobile TV wasn't a 3G application.

* then the no-yet-born long distance subsidiary of the no-yet-born Vivendi, but already with SFR

easyMobile sees Northern Light - a Greek tragedy

I just loved the way easyMobile calculated their 10% share in UK's online mobile services : end of June, the 15k customers they signed up over the web were supposed to represent 10% of all customers signed up over the web since their launch early March (15% for PAYG customers - that's for Pay As You Go, not Play Against Yahoo! & Google).
Business is so easy when you wear pink glasses ! Frank Rasmussen could prove a perfect successor to Hans Snook or even Elton John. easy definitely does it...
Nordic M-VNOs, the early birds who caught more colds than worms, are being purchased by competitors ? And easyMobile's partner is Danemark's TDC, the mother company of Telmore, a Nordic M-VNO ? No sweat. Don't worry, be happy.
Will easyMobile.nl succeed ? Of course : Telfort x Telmore = more for Tele2, the strongest combo. Will easyMobile.de succeed ? Of course : it's on T-Mobile, the pinkest of all networks. Besides, easyMobile can leverage on a strong customer base in Germany : 3M subs to TDC's Talkline. A walk in the park, I telyou !
Actually, if you read closely, easyMobile.de happens to be a new JV between TDC and TIH Invest A/S (owned by Rasmussen himself, the founder of Telmore and CEO of easyMobile). This vehicle will be the new base to launch attacks "in up to 10 other European countries" in the name of easyMobile.
In other words, Stelios Haji-Ioannou is out of the picture : easyGroup provides the branding and lets telecom specialists handle the business. The Greek Serial Entrepreneur washes his hands : now you can fail, I won't wail.

Over the air

Easy does it again : a few weeks after the UK and T-Mobile (where they expect between 250 and 500,000 subs end of year 1, reaching the 1M mark within 2-3 years), easyMobile will land on Telfort's network in the Netherlands thanks to Stelios' Danish partner TDC. Opening new routes gets simpler by the day for M-VNO airlines. When will the big companies go for their own discount carriers ? Austria's One just said YESSS! : an orgasmic brand for a rather non sexy service which could crash the same way as KLM's buzz. The sky isn't fully crowded yet but CWH's new M-VNO (SIM-Only) starts cleaning it with very aggressive international rates (Mobile World cards charge 7p per minute for Europe, 5p for the US, even if the national rates remain as Fresh as 15p).
The war is on and many will fall but one player just found the perfect niche : 100,000 loyal subs and a lovely £2.9bn contract with the Home Office... TETRA is eventually making it in the UK. O2's Airwave O2 service will protect and serve The Police Information Technology Organisation (PITO) and thus the policemen and women of the whole United Kingdom.
And while O2 expose their bobbies, Tele2's Tango expose boobies over the air in Luxemburg : they've been broadcasting free TV over 3G for almost a month now, following the launch of radio over 3G (Sunshine Radio Luxembourg). Tango TV (TTV) is available through the T.TVMobile wap portal (wap.ttv.lu) and of course hosts an erotic channel.
Over the air again, different vibes, different game : the same day Samsung Electronics introduced their 3D game phones with vibration capability (SPH-G1000 & SCH-G100), 3 UK launched over the air real-time multiplayer gaming services. The games are sold between £3 and 7.50 but can also be rent 25p per day or 50p for up to 3 days. Three hope it will be as successful as their football services. This could actually become Chelski and Hutch's year : Hutchison's 3G squad (3 + HTIL) reached 8M subs end of T1, adding 1.7M within the last 3 months.