20091228

Apple Tablet, or iSlate, or Google Whatever

What's in a domain name ? When a company takes an URL it's not necessarily to use it*. It can be a defensive move, for instance to limit noise around one of its brands.

Tracking domain names for major corporations is now part of day to day routine when you are into business intelligence, that's the reason why companies who want to remain discreet use a proxy. Arnold Kim just reignited rumors about an Apple Tablet to be launched early next year ("
Apple Purchased iSlate.com in 2007. Apple's New Tablet Called iSlate?" - MacRumors.com 20091224), but iSlate happens to be the name of an Apple Store app...

... which doesn't change anything : the best way to protect a brand is to use it, and iSlate would make a nice brand to rival the "tablet" label (I can't see Apple marketing a "tablet device" any more than I can see it mention "PC" for its own devices).

Anyway Apple needs to propose a solution for scribblers, sketchers, and their readers. Google has yet to join the netbook party, but I can't see Google NOT working on some android thing or another in that field, and not just to fill the fabled 20 percent time.

ebooks, tablets, and related mobile devices are nothing new but they are bound to have a better decade than the one which is about to end.

mot-bile 2009

* I recently got rid of the bulk I owned after my registrar tripled the annual fees, and some have been snatched right away but that's OK.

UPDATE 20100118

Apple is expected to announce the entertainment gizmo (ebook, movies, music...) in an event on January 27th.



1 comment:

hanum said...

really awesome gadget. Great innovation. I like it.

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