20100204

Hey kids, Apple is educating the market for iPad

mot-bile 2009 - Traditionally, ebook readers have been marketed for an elite of early adopters not only interested in high-tech but also in books.

With its Kindle, Amazon focused on "human" readers, making the technology as transparent as possible, talking about books instead of gizmos, and widening the base all of a sudden.

For its iPad, Apple seems to be focusing on kids and education (beyond, of course, the iMac / iPod / iPhone followers). Neither reinventing the old chalk tablet nor the old "kids as prescriptors" mantra : simply considering an important part of the edition ecosystem snubbed by rivals, a cornerstone of familial and societal spheres.

You're going to hear a lot about school textbooks, lessons, ebooks for kids, animated mangas and cartoons, and even do-it-yourself cartoons. About more serious stuff of course, but somewhere, Jeff Bezos must wonder why his marketing teams didn't venture beyond the standard Amazon customer.



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