20100213

Microsoft Pink Phone : sexing up Windows Mobile 7

A fun handset with an innovative ergonomy and an app store ? Before Apple came Danger, who remained below the radar after Microsoft purchased it.

Granted. The Hiptop has a vintage look of a Minitel II, but what matters is the platform, and the industry has been bracing for the Danger + Zune + WM7 combo for months.

What's in a (code)name ? Pink stresses the need to sex up the Windows Mobile platform against iPhone and Android.

WM performed well in Korea against the iPhone (Samsung Omnia)... but only for lack of an alternative before the arrival of Android (see "
SK Telecom pushes Android"). Motorola's Motoroi has just been introduced on a market suddenly converted to smartphones, and Samsung and LG are working double time on Google's platform.

Microsoft, Apple, Google... sooner or later telecom "incumbents" will raise their voices, and leader Nokia will have to do what it does worst : look cool, not cold.

mot-bile 2010



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