Since our last update last August (see "IPTV in Korea: an update"), Korea's IPTV market has almost tripled and is claiming 1.729 M subscribers EOY 2009 :
KT : 1,010,000 subs (58.4% market share vs 46% in July)
SKT : 403,000 (MS: 23.3% vs 22%)
LGT : 316,000 (MS: 18.2% vs 32%)
Even if all 3 players can leverage on their mobile bases, mobile leader SKT is not reducing the gap with KT, who benefits from an earlier start in / a better culture of convergence. Furthermore, SKT's "T" brand lags behind to the popular "Cook + Show" package in fun factor (reminder : Show is KT's 3G W-CDMA brand and Cook it's nth umbrella brand for fixed line services). LG Telecom is unfortunately more successful in converging towards its own mobile market share (around 16%).
But LGT's IPTV base keeps growing, and the group (via LG DaCom) remains the leader in the (also at last) booming VoIP market (sce Yonhap) :
LGT : 71.1% market share EOY 2008 (1.202 M subs), 42.7% EOY 2009 (2.140 M), 26.9% over 2009 (net gain : + 0.938 M)
KTF : 19.4% market share EOY 2008 (0.328 M subs), 32.9% EOY 2009 (1.700 M), 39.4% over 2009 (net gain : + 1.372 M)
SKT : 9.5% market share EOY 2008 (0.160 M subs), 33.6% EOY 2009 (1.330 M), 33.6% over 2009 (net gain : + 1.170 M)
Total : 5.17 M vs 1.69 M (+ 3.48 M)
Cablecos must wonder what Korea's 3 MNOs will leave to them EOY 2010 (KT boasted only 16,000 IPTV customers EOY 2008). On the other hand, MNO success in fixed access may help M-VNO candidates (such as Onse Telecom, as we saw earlier) make their cases.