Korea's fourth license reload

According to The Korea Herald (May 29), the Korean government is considering reviving the project of a fourth MNO license as part of a plan to stimulate the market.

Is there a need for another 4G network? Korea is well covered with LTE to LTE-A, beefed-up locally through pervasive femtocells and WiFi. And the three incumbents don't want to sit on their laurels: Korea Telecom promised 5G trials for the 2018 Pyeongchang Olympics, and SK Telecom announced a partnership with Google on augmented reality ("T-AR for Project Tango").

Is there a need for more competition? It depends on the profile of the new player, and the impacts on a M-VNO ecosystem that, at long last, is biting into a pie still dominated by SK Telecom, Korea Telecom, and LG U+.

According to the Ministry of Science, ICT and Future Planning (MSIP), M-VNOs were claiming a 8.8% market share as of April 21 (up from 2.9% in June 2012), thanks to prices on average 57% cheaper than the MNOs.

But it's not as if you had one fourth player with a 8.8% market share, big enough to contest the leaders on more profitable segments. Today, Korea has 27 M-VNOs, most struggling to make their first profit, and likely to never see it. Significantly, their number of subscribers started to explode when they targeted more discount-seeking audiences (the youth, Chinese migrant workers...).

A perennial candidate for the 4th spot is actually a consortium of M-VNOs: KMI (Korea Mobile Internet) revived their candidacy in October 2013, and defending the existing M-VNO ecosystem could be a stronger argument today. In December 2011, the Korea Communications Commission not only rejected KMI's bid, but also that of IST (Internet Space Time lost the backing of Hyundai Group at a critical moment). Note that the KCC also canceled the auction for the WiBro spectrum. I explained a few months earlier ("A Kbiz MNO ? SMEs vs Korea Inc") how the attempt by the Korea Federation of Small and Medium Businesses (Kbiz) to enter the market looked more like a lobbying stunt to push WiBro.

A much bigger fish could also seek the fourth license, with more brand power. Typically, CJ Group is already a major player in telecom, IPTV, or multimedia contents. It has the money to invest on new networks (Daum Kakao or Naver would need serious backing), the customer bases to leverage, and the contents to fill the pipes..., but don't bet on price wars with fellow chaebol on the juiciest segments. 
 
A true new entrant from overseas? Global MNOs know how difficult it would be in a country where foreign majors are seldom allowed to take or maintain leading positions (see retail for example: Carrefour and Wal-Mart already gone, Tesco on the back seat). But joining a consortium, or creating one remains a rare opportunity for international platforms to push their solutions in an otherwise locked Korean market. And nowadays, the dominant platforms do not necessarily belong to telecom operators...

Anyway, expect more lobbying ahead of the government's guidelines, expected by the end of June.

• See also "Daum Kakao, Google Campus... Korean platforms on steroids", other posts related to innovation in Korea.

mot-bile 2015

* "Consortium to bid for 4th mobile carrier in S. Korea" (Yonhap News - 2013/10/08)

NFC goes shopping : live in Seoul

As announced (see "Grand NFC Korea Alliance"), the heart of Myeongdong, a major shopping neighborhood popular among younger generations and Japanese tourists, will be a key test bed for NFC transactions in Korea next month.

This "NFC special district" operation is organized by the KCC (since security is key, the national authority delegated the mission to its KISA unit / Korea Internet Security Agency) and involves all 3 operators (SKT, KT, LGT/LGU+), 9 credit card companies, and key players and enablers listed last June (more are expected soon, particularly in ticketing / couponing applications).

Now for the hard(ware) part ? Terminals are ready on both ends : 100 shops will be equipped with dongles, and enough enduser should be enabled from day one. The NFC payment solution has already been embedded in the Samsung Galaxy S II and other recent models, and rival iPhones can join in thanks to a plug-in developped for Korea Telecom.

Microsoft might join later, but I'm not sure the Samsung Series 7 Slate has already the solution.

mot-bile 2011

Grand NFC Korea Alliance

Ten years ago, SK Telecom would carpet bomb Korea with 400,000 terminals ("dongles") to boost its Moneta mobile payment service. Yesterday, Korea Inc. announced 300,000 NFC-enabled Point Of Sales by the end of 2011 to put the country ahead of the pack in this very very strategic sector.

The difference ? This is not a solo act anymore : SKT alone couldn't succeed in setting the new standard in mobile payments at home and pushing the concept overseas, but this time, the whole value chain and ecosystem is following. And if it works, each player will claim a nice slice of a much bigger pie.

Under the regulator's umbrella (KCC, the herald of "NFC-based Mobile Smart Life Services"), over thirty Korean CEOs met at the Seoul Press Center to sign this decisive MOU in Near Field Communications, and if you throw in the members of the recently formed Grand NFC Korea Alliance, you've got the closest thing to a mobile payment dream team :

- all 3 Mobile Network Operators : Korea Telecom, SK Telecom, U+ (LG Telecom)
- the biggest card players around : Visa, MasterCard, Shinan Card, Kookmin Card (KB), Lotte Card, Hyundai Card, T-Money, MNO partners (Hana) SK Card and BC Card (KT)...
- key authorities and associations : KCC, ETRI, TTA, KISA (Korea Internet & Security Agency), MOIBA (Mobile Internet Business Association), RAPA (Korea Radio Promotion Association)...
- top manufacturers : Samsung, LG, Pantech...
- top enablers: UbiVelox, KEBT, MtekVision, 3ALogics Inc, KICC...
- top payment enablers / billing service providers : KSNet Inc, Mobilians, Galaxia, Danal Corp., KCP...

The only players missing on the picture are the endusers.

And as we saw before, pedagogy will be key in a country where hacking happens to be a national pastime (if you include North Korea in the package), where few people protect their handsets with a PIN code, and where distrust in smartphone security keeps spreading like wildfire.

Of course, "Near Field" meaning 10 cm and below, close encounters of the third thief will require more intimacy than via Bluetooth. Besides, many Koreans are already used to contactless micropayments thanks to T-Money (ie Seoul public transportations and taxis, thousands of convenience stores and vending machines...). Furthermore, NFC trials have been under way for quite a while : for instance KT's "Mobile Stamp" couponing system, SKT's Mobile Commerce Zone or Q Store pilots, or cross border trials between SKT's T-Cash and Japan's KDDI and SoftBank...

This MOU aims at multiplying testbeds and giving momentum to the technology, the bulk of the infrastructure being planned for Q4 2011. So where will NFC-based payments be available ? GS group plans to implement them in its convenience stores (GS25) and gas stations (GS Kaltex). Major retailers (Lotte Mart, Emart...) are joining the party. Seoul and Gyeonggi-do buses and subways, as well as many taxis will be converted. A major shopping area for tourists (particularly from Japan), Myeongdong has been identified as a strategic hotspot to feed the buzz.

Needless to say, the number of NFC-enabled handsets is another essential element in the equation. The alliance targets an ambitious 5 M units by the end of the year, leveraging on existing devices (Samsung Galaxy S II and Sky Vega Racer opened the way), and the Google-Apple war : since Android Gingerbread OS supports NFC, Cupertino had to consider it for iPhone 5.

And oh. This non-event : Samsung is expected to surpass soon Nokia as the world's top handset manufacturer.

mot-bile 2011

* sorry, not yet in English : "국내 통신사·금융(카드)사 CEO 최초로 한자리에 모여 NFC 서비스 활성화를 위한 MOU 체결"

Disney - SK Telecom JV

SK Telecom and The Walt Disney Company announced during the Seoul Digital Forum a 51/49 JV meant "to Launch Korean-Language Disney Channels in South Korea"*.

Already available in Korea, Disney Channel and Playhouse Disney Channel will develop local content and diversify to new platforms (HD multiplex, SD over cable, IPTV...). Once okayed by the Korea Communications Commission, this partnership shall bear fruits next year.

Disney picked a strong partner : more than a leading operator, SKT is a multimedia and technology powerhouse, a local major with a tradition for exclusive, premium, and even in-house contents. The main question is : will actual innovations come out of this partnership and be rolled out internationally ?

In the common press release, SK Telecom's President and CEO Man-won Jung seems in the mood for this kind of love : "The joint venture with Disney carries significant meaning, especially considering the business environment of nowadays where customers consume content not only through television, but through an array of devices including mobile handsets, laptop computers, and tablet PCs. In the future, by forging a close strategic alliance with Disney, we hope to create more opportunities between the two parties."

But Andy Bird, Chairman, Walt Disney International centers the scope around the consumer and Korean local market : "South Korea is one of the most exciting digital media markets in the world. Disney's creativity and innovative content, combined with SK Telecom's leading global expertise in digital media and telecommunications, present a unique offering that meets the growing consumer appetite for quality family entertainment where and when they want it".

Disney has always been a follower in new technologies, embracing them once they've been proven robust, absorbing an expert if necessary. Even if SKT were to fail in altering this tradition, this majority stake definitely confirms its expertise and success as a media, far from its original trade.

mot-bile 2010

* "SK Telecom and The Walt Disney Company Announce Intent to Form a joint Venture to Launch Korean-Language Disney Channels in South Korea" (SK Telecom Press Release - 20100512)

3DTV, 2D screens, 1Dollar from the referee

Imagine the referee, in the middle of the game, paying from his own wallet new recruits to improve the quality of play.

In Korea, convergence is also about blending roles : mobile operators can become banks, and regulators invest directly in new technologies. Well, isn't it about regulating the pace of innovation ?

In that field, Korea Inc. usually needs to be cooled down but when it comes to 3DTV, the country's lagging behind Japan, even if LG released a product last summer.

So the KCC will invest KRW 2 bn (1,000 Korean wons = about USD .85 these days) to facilitate the first 3DTV commercial tests in the country in 2010. Too late for the World Cup ? Officials are rather mentioning the 2011 IAAF World Championships in Athletics, to be held home in Daegu (good PR), and the 2012 London Olympics. The actual target for worldwide recognition and mass market HDTV.

mot-bile 2009

IPTV in Korea, an update

Korea Communications Commission (KCC) is now one year old, and IPTV eventually gaining ground.

Korea's 3 IP operators totalled 595,000 IPTV subs at the end of July 2009. They're still dwarfed by cablecos (ie CJ Hello Vision boasts about 800,000 cable TV subs, C&M 700,000), but they gained 26% in one month and 58% over the past two months. And cablecos are feeling the heat as IP players plan to extend the technological wars into new territories.

As we saw earlier*, Korea's 3 IPTV players are also Korea's 3 MNOs. They cannot market VoIP as aggressively as they'd like to, nor propose as wide a choice of TV channels as cablecos, but they keep extending their TV offers, and their triple play offers are claiming new converts.

With 22% of the IPTV market, SK Broadband (SK Telecom) is still lagging behind Qook (KT/KTF, 46%) and LG Dacom (LG Telecom, 32% MS), but it led the small pack with a 35% market share for July and at such a pace, positions could very much change dramatically before the end of the year.

KT intends to remain confortably at the top, and will put more pressure on its competitors by pushing voice over WiBro.

Stuck with cdma2000 for 3G, LG Telecom is speeding up the preparation of LTE (announced for 2013), with the help of its cousin LG Electronics, who will provide NTT DoCoMo with "4G" chips as early as next year for the first LTE devices. LG Telecom can also count on Qualcomm to quicken the transition from cdma2000 to LTE.

In partnership with the National Information Society Agency (NIA), KCC recently announced "Giga Internet" service trials for 2,000 households by the end of 2012. The idea is to lift Korea Inc from the 100M "standard" to 1 Giga all the way across the value chain, with new networks, new devices, and new IPTV services (3D, multi-angle, HD Home CCTV, TV multimedia messenger...). One consortium will be led by KT (the leading "telco") and the other by CJ Hello Vision (the leading "cableco").

Concentration seems bound to accelerate. Most Korea Cable Television and Telecommunications Association (KCTA) operators are not fitted for this kind of race, and some players may be up for grabs for powerful new entrants : controversial new media laws allow press groups and conglomerates to invest in broadcasting, and not all of them may be satisfied with a partner's seat.

mot-bile 2009

* see "One stop selling", "IPTV wars and WiBro truce", "IPTV in Korea"

One Stop Selling

Sony and Samsung are showing us how major players are bracing up for tougher times. This could be the final call for big players to simplify market interfaces.

Sony Pictures Entertainment decided to organize itself around one global platform. The US and international divisions will merge to address more efficiently a market that demands swiftness and reactivity.

Samsung will regroup all its local mobile and nomadic brands around the samsungmobile.com hub. At home, the brand needed some taming : Samsung being ubiquitous from real estate to life insurance, most business units had to develop specific brands for each line of products (ie Hauzen for air-con, Raemian for appartments). And it was not only a matter of branding : Samsung Electronics managed specific CRMs for its mp3 players (Yepp), laptops (Zaigen), and mobile phones (Anycall). Synergies seem obvious, to the point of scaring competitors : getting a share of a Samsung customer will get even tougher.

But Korea has reached the point where choices had to be made in favor of convergence instead of competition. The country wasted too much time and money in sterile IPTV wars between telcos, cablecos, and broadcasters, threatening Korea Inc.'s overseas (see "IPTV in Korea", "IPTV wars and WiBro truce ?"). Korea could display its technological know-how in convergence, but no commercial offers.

A converged broadcasting-telecom regulator was created last year (the KCC - Korea Communications Commission), and a few months after mobile leader SKT wolfed down #2 fixed broadband operator Hanaro, landline leader KT is merging with #2 mobile operator KTF. At last, triple play offers and VoIP are taking off. Korea Telecom is advertising massively for QOOK, its new brand for convergence.

The current crisis will accelerate concentration, and a few ambitious players will emerge stronger in both size and R&D. Korean, Japanese, European, or American players cannot afford keeping a defensive profile for long : after stimulating R&D and investments (TD-SCDMA, stimulus plans), China will probably force mergers among telecom manufacturers the way it is pushing carmakers to join forces.