France files TMP

France's national broadcasting authority, the CSA, selected the happy not so few DVB-H winners : 16 channels for 13 spots and 11 players, including 1 total newcomer in the broadcasting / mobile field : Luc Besson's EuropaCorp TV. TMP (Television Mobile Personnelle) echoes TNT (Television Numerique Terrestre), the free DVB-T package, and a 30% coverage is expected by EOY 2011 (TNT reaches 95% then). TMP packages should range between 3 and 6 euros, not including premium channels.

New slots will be awarded next year. Not necessarily from the pack of losers.

And the winners are :

France Televisions (3 channels to be determined later by the CSA)
TF1 Group (Eurosport - a pay TV - and TF1).
Canal Plus Group (Canal + - the premium channel - and i tele)
M6 Group (M6 and W9)
France Telecom (Orange Sport TV may join the pack of pay channels after clinching part of French Ligue 1 soccer rights – anyway, FT confirms its big league status)
Next Radio TV (BFM TV)
Groupe Bollore Medias (Direct 8 Mobile)
NRJ Group (NRJ 12)
AB Groupe (NT1). TMC channel (a JV with TF1) didn't make it.
Lagardere Active (Virgin 17)
EuropaCorp TV (EuropaCorp)

In predictable moves :
- the CSA denied a spot to TF1's LCI news pay TV (unlike free competitors i tele and BFM TV) but did the same for Canal Plus' s Infosport (vs Eurosport)
- Groupe AB saved only its top channel, already on TNT. NT 1 Remix and TMC (a JV with TF1) didn't make it. Ditto for Nextradio (RMC Sport and Business 24/7 failed) and FT / Orange (no to O'TV).
- Lagardere Active secured only the Virgin / music brand for the first round (Elle TMP, Canal TMP, Gulli, MTP 1, MCM Top also failed)

16 + 12 = 28. 7 more projects were refused :
- MCS / Ma Chaine Sport (Numericable)
- E3TV (L'Equipe + Les Echos + Equidia)
- Life BAC (Lifebac)
- Tele Melody (Cofites)
- TVSF (Association TVSF)
- Aprod TV (Adamique Production)
- One TV Plus (Mobibase)

Payez mobile, at last

If I can make it there, I can make it anywhere. It's up to you, France, France...

Europeans were getting jalous of their Asian counterparts : while NTT DoCoMo, KTF or SK Telecom could do whatever they wanted in the finance area, European operators were caught in a stalemate with powerful financial institutions.

And nowhere was the issue more sensible than in France, home to the GIE Carte Bleue, the powerful lobby that brought you Moreno's smartcard but delayed the emergence of contactless and mobile payments for more years than needed.

So make no mistake : the "Payez mobile" trial is a turning point likely to set the pace for the continent and well beyond.

It just started (1,000 testers and 200 merchants expected overall in the cities of Strasbourg and Caen) with an aggressive TTM for full launch (2008). It will make more headlines during the Cartes & IDentification 2007 exhibition between the 13rd and the 15th of November in Villepinte.

The casting couldn't be much better :
- all 3 MNOs (Orange*, SFR, Bouygues Telecom), the most bank-compatible M-VNO (NRJ Mobile, a JV involving CIC bank, which already tried the concept earlier),
- the elite of French banks (BNP Paribas, Credit Agricole including LCL, Credit Mutuel-CIC Group, Caisse d'Epargne, La Banque Postale and Societe Generale), and
- the World's dominant credit cards (Visa, Europay / Mastercard), both sponsor members of the NFC Forum

Not to mention the French Government : this trial is under the umbrella of the regional TES cluster (Secure Electronic Transactions), which will certainly help this initiative play a key role in standardization at the European level (cf SEPA - The Single Euro Payments Area project).

On the technical side, another eminent member of the NFC Forum, Gemalto-Oberthur, provided the SIM cards and software.

Because this is SIM-based NFC. At a secured crossroads where both banks and operators put a lock on their valuable consumers.

This is about micropayments and the substitution of cash and the unsuccessful Moneo smartcard by the most personal and popular device, but who cares about handset manufacturers for such a trial ? No need to put those guys in a loop banks and operators took so long to weave.

Secured crossroads, double locks and narrow loops... the tie is tightly knotted around the customer's neck, but also between partners bound to cohabit on a tiny chip. Let's do business over the counter first - over the network is another story.

Let us not forget about that other success story of mobile payment, much less violent and involving Vodafone and Safaricom in Africa : M-PESA, a smart and simple but literally peer to peer system perfectly adapted to places where no banker ever set a foot (don't expect to communicate with one in your nearest field, nor even dozens of miles away), and where the very concept of metropolitan area network doesn't make much sense.

* France Telecom intends to keep the edge in certain strategical fields : they led the first trials in Rennes back in 2005 and are just starting another one in the same city for 2 months with 35 users. Main application : public transportations (bus and subway operated by the SNCF and Keolis). Bonus : a Tag 2D application (NFC chip on SNCF posters for passengers or ad viewers to download informations).

MVNOs take off in France

According to the French NRA, the ARCEP, the country reached a 82% penetration rate end of Q1 2007 with a total of 52M active accounts, including overseas regions and territories.
This base grew by 7% over the last 12 months : 4% for MNOs, and a solid 302% for M-VNOs, whose market share eventually took off from .91 to 3.42%. During Q1 2007, they even snatched 11.5% of net sales for prepaid and 15.8% for postpaid.
The percentage of users of multimedia services remained stable at 29%, and the number of SMS by active users at around 30 per month. But ARPU didn't nose dive (EUR 36.4 / month, -6%) because voice remained strong : traffic gained 14% and call termination wholesale cuts didn't kill the golden goose. But Viviane Reding's roaming wars haven't started yet. And French M-VNOs are not voice killers. Yet.
Even price-centric M-VNOs (ie Tele2 Mobile, over 350k subs) or mass retailers (Auchan Telecom, Carrefour mobile) can't go far. Data-centric Ten or M-VNOs with an ethnic / geographic focus (MobiSud, Breitz Mobile) won't bring the whole house down. Nor will such players as Coriolis or Transatel. "Entertainers" NRJ Mobile and Virgin Mobile play the card of rates a more subtle way, offering more for the same price. Both are enjoying a good position on the market (over 300k subs), the latter contributing to the success story of Omer Telecom, the Phone House / Carphone Warehouse VNO behind Breizh Mobile and the Virgin Mobile JV.
But triple- / quadplayers hold the best entry points as mobile voice rates start converging with landline ones, as mobile and landline start making one. neuf cegetel started ahead of Free Iliad, but Orange and SFR, now also an ISP, won't let their market share shrink that easily. The timing seems definitely interesting for the sale of Bouygues Telecom*.

* see "Bouygues not for sale ? How about TF1 ?" (20070509)

3G license part III - France's fourth wedding or a funeral ?

France's NRA, the ARCEP, reopened the 3G beauty contest for a fourth license : previous tenders were launched in August 2000 (SFR and Orange got their pass in June 2001) and December 2001 (Bouygues Telecom in December 2002). The price tag remains at EUR 619.2M (+1% of the turnover afterwards), and the first contenders look as French as the 3 incumbents.
They also look less like "beauty pageants" than like brides looking for grooms : even with reasonable coverage obligations (Bouygtel still hasn't launched but must cover 20% by April 2007), 2G national roaming agreements, and site sharing opportunities, neither Iliad / Free nor Noos / Numericable can really afford 3G as they are today, especially with their ambitious FTTH rollout plans. Iliad and Noos are even considering same-sex marriage to strenghten their position on the French market.

Who would invest in a greenfield venture with such tenderfeet ? At a time when even a Vodafone takes some distance with network management ?

Actually, the main bidders are the 3G license holders who want to get a slice of spectrum leftovers and pushed for the consultation last year. What's up for grabs ? 2*15 MHz FDD + 5 MHz TDD in the 2 GHz range. Note the FDD and TDD thing, plus the "UMTS" title over the ARCEP communique : if you intend to seize the opportunity and promote an alternative 3G technology, go knock at some other door*.

So here we have a minister saying "let them now speak, or forever remain silent" without even having a marriage to perform. Actually, his job seems to make sure no wedding will ever take place.

France is too busy filing for divorce with new entrants. And as usual, people are fighting over child care. No price tag is set yet for this not-born / not-borne spectrum. Fish to fry and money to collect for France's next president.

Big operators also put a lock on digital radio : the government seems to be pushing T-DMB instead of DAB, more popular among small players. The winners in digital TV (TNT) were also major players (TF1, France Televisions, Canal+, Lagardere...). Everywhere, infrastructure and operating know-how remain the best barriers to entry. To become a big fish in the pond, you either have to invest in them (ie NRJ Group with Towercast) or to build a media empire as quickly as possible (ie Bollore).

* 3G is mentioned in the ARCEP annex as IMT 2000. The recent courting of the ITU by WiMAX (see "3G & 4G - WiMAX flirts with ITU" - 20070303) adds some spice to the affair, considering Free already holds WiMAX licenses (recycled WLL).

NRJ mobile and bank robberies

From radio to TV to mobile, NRJ Group are heading for a multimedia grand slam. Of course, NRJ owner Jean-Paul Baudecroux cannot leverage on as massive a blog pool as his rival and potential target Skyrock (Skyblog drafted millions and NRJblog followed with a me-too product - still considered as such by the public)... but he's the early bird and remains the helluva dealmaker. Plus he certainly took this media a better way than other players. To the point this French operator could export the concept to Scandinavia, where M-VNOhood started : NRJ/ENERGY operates in Sweden, Norway, Finland, Denmark, but also in Germany, Switzerland or Austria. Besides, they know about network operating since the NRJ Group owns the French towerco towerCast, also a SFR partner in their DVB-H trials (see "Satellite of love"*).
Far from your usual reseller, NRJ mobile can be considered a genuine M-VNO. They're not killing voice (35 to 55 cents per mn), they're not killing SMS (6 to 12 cents apiece), they're certainly not killing radio (15 cents per mn), and they're not even killing music : 2 euros per song, that will disturb neither their carrier (SFR), nor their carrier's owner (Universal), nor even NRJ's annoucers (SFR and Universal among others). The core target is young but not so cheap, and their vanity is rewarded : customers can pick their numbers in the 06.06 series (no doubt M6 Mobile is loving it).
NRJ's partners should know about overcharging services : CIC (10% of NRJ mobile) happens to be my bank...


* by the way, TF1 & co have just started their T-DMB trials in Paris on October the 15th (one month after DVB-H), I'm sure with the blessing of LG (see "Mobile Real TV - LG and the H-free handset").

Satellite of love

Tele2 eventually goes mobile in France on a bitter slice of Orange : the future is bright but the rates "retail minus"... even if they just recently broke Wind in Italy, France Telecom obviously don't give a fart about pleasing this once heavyweight telco.
Excuse my French but the closest thing to a media empire Kinnevik hold in France are a couple of local Metro editions and some radio or 3G TV broadcasts for their Luxembourg commuters (ie Tango.TV)... Nothing to be compared to NRJ, M6, TF1, TPS or Canal+, to name a few players that matter for France's MNOs.
Back in 2001, Bouygues Telecom used to be the laggard among the three but now that SFR & Vodafone Live! are acting as leaders in mobile multimedia, Orange tend to stick to #3 with a common minorange minority front : first on EDGE and now on DVB-H, where #3 brings Bouygues' #1 in free TV (TF1) and #2 in pay TV (TPS). To match this impressive crowd for their own DVB-H trials, SFR will partner with 3 born-again leaders : Canal+, Towercast and Nokia. And to make it spicier, Vivendi may even replay the Telecom Developpement episode with 9 Telecom, once again snatching away from Bouygues a promised bride.
The fun is just about to begin.