Pitching Google Pixel in 3 strikes

Google unveiled its Google Pixel and Google Pixel XL handsets.

What strikes first is the convergence of communication codes between Google, Apple, and Samsung, confirming the difficulties of differenciating in commoditization times. That said, Samsung has beefed up its human side, Google its pedagogy dimensions, and Apple... well Apple remained Apple.

What strikes next is the focus on image, from the name (Pixel), to the pitch ("highest rated smartphone camera", "Unlimited storage for all your photos and videos"). This is not only a Google Phone, but also a Google Camera, and a boost for Google Photos. The Pixel is marketed almost like a featurephone, with a message more... focused than its competitors, even if Apple did stress iPhone 7's "advanced new camera systems", and even if Samsung's ill-fated but polyvalent Galaxy Note 7 offered new arguments ranging from sensors and lenses to Samsung Cloud.

The third strike comes from Google Assistant. We knew it existed, we knew it had in its DNA the capacity to help you defeat LEE Sedol*, but its namelessness makes it an even scarier A.I. monster, plugged to both your personal environment (controled by Big G), and to Big G's phenomenal reach in queries about anything, anytime, on any platform. Yes, Siri has a name, but its brains have just been purchased by Samsung, who snatched Viv Labs, the startup created by Siri founders.

But if one player has been struck out here, it seems to be - for the moment at least - Andromeda: the OS of Google Pixel is Android 7.1 Nougat, not Google's hybrid Android-Chrome OS. And Pixel was the perfect alibi, since the brand was introduced on Chromebook...

For Google, launching a competitive smartphone was probably more urgent than rolling out its new convergent OS.



mot-bile 2016


* see "Man v. Machine, Garry v. Gary"

CES 2015 - Sensors and Sensibility - Internet Everywhere, Everyware, and Everywear

This excuse for a blog is starting its Season XI, at its own pace - about a post a month, far from the twice-a-week-routine of its heyday.

And as usual, the new year resonates with echoes from Vegas glitz and the CES.

So far, nothing disruptive, only recurrent stuff looming on a less distant horizon. No brain implants, mind you - Apple won't release iSingularity before a while, but driverless cars (Audi A7, BMW i3...), pervasive sensors, drones, cameras, and virtual reality, and an internet that keeps going everywhere, everyware, and everywear.

Samsung promises IoT on all its devices by 2017, and Tizen on its TVs as early as next month. But still no TTM for Tizen on smartphones.

Intel showed its RealSense 3D sensors, and smaller players their latest face-recognition-enabled cameras, ideal for a family, household, or small community/company: ArcSoft's Simplicam can deal with up to 10 regulars, and Netatmo's Welcome (TTM Q2 2015) can extend its reach through "Welcome Tags". Look how the Simplicam exsudes bigbrotherian power, where welcome plays on a rather 'air freshener' mode (netatmo again on the glam side of the force - remember last year's JUNE? - see "CES 2014: Beep Beep Goes Bling Bling"):

Welcome by netatmo

Simplicam by ArcSoft

Interesting to see how marketers try to give different flavors to similar enablers or functionalities. Camera-wise, for instance, the Narrative Clip 2 proposes a GoAm answer to GoPro - or is it dull vs bull? If this clipable, mini camera can also record everything as you go, it is marketed like a simple diary for ordinary people. Low expectations as a new driver for innovation, I like that.

And yes, we've got the unavoidable collection or more-or-less-pseudo-healthy wearables. At least, from the outlook, Withings's Activite Pop won't appear too obsolete next year, because it pretty much look like a normal watch:



NeuroMetrix's Quell aims at actual medical cure: this Bluetooth wrap-on sends neuro-signals to relieve pain.

But the winner of Day 1 remains Emiota's Belty, a Bluetooth belt that adjusts to your eating record. A must for anyone willing to cope with European austerity measures.

emiota's Belty - austerity rules!

mot-bile 2015