Credo, loyalty and royalty
I bumped into Joe Lieberman this morning:
For those who can't read the banner, there's a big "switching is easy" next to Joe's face, and below an invitation to join CREDO mobile : "more people are changing to CREDO mobile for reliable services and reliable values (NB : the "and" is not only bold - I mean the typo - but also underlined). We've been a loyal supporter of progressive causes since 1985".
Unfortunately, I didn't keep the M-VNO's campaign promising handcuffs for Karl Rove (see "CREDO mobile vs Karl Rove"), but I'm joining this comparative ad featuring W. as AT&T (it splashed over my computer screen a couple of days before one of the most glorious days in American history) :
Apparently, the Lieberm'ad has been running for a while, and was part of a scheme to strip America's most famous political weather vane of his Homeland Security Committee chairmanship*.
Apparently, the Lieberm'ad has been running for a while, and was part of a scheme to strip America's most famous political weather vane of his Homeland Security Committee chairmanship*.
Everybody knows Joe The Switcher eventually kept his chair. This campaign is now focusing more than ever on promoting one cause : the CREDO brand.
Anyway, either by trickling down on its own, or because Working Assets have this thing for spreading it around, part of this wealth will end up benefiting other causes**.
* "Jaws (not calls) drop as Credo Mobile uses Lieberman’s mug in ad" (Chris Steller - Minnesota Independent - 20081124)
* "Jaws (not calls) drop as Credo Mobile uses Lieberman’s mug in ad" (Chris Steller - Minnesota Independent - 20081124)
** I still don't know how many subscribers CREDO mobile have, but The Courage Campaign claims that they gathered over a week "200,000 signatures on a pledge to repeal" the Proposition 8 ("Join the Impact: California’s Prop 8 Discrimination Becomes a National Issue" - Rick Jacobs - The Courage Campaign / California Progress Report 20081116).
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