20050921

easyMobile sees Northern Light - a Greek tragedy

I just loved the way easyMobile calculated their 10% share in UK's online mobile services : end of June, the 15k customers they signed up over the web were supposed to represent 10% of all customers signed up over the web since their launch early March (15% for PAYG customers - that's for Pay As You Go, not Play Against Yahoo! & Google).
Business is so easy when you wear pink glasses ! Frank Rasmussen could prove a perfect successor to Hans Snook or even Elton John.
easy definitely does it...
Nordic M-VNOs, the early birds who caught more colds than worms, are being purchased by competitors ? And easyMobile's partner is Danemark's TDC, the mother company of Telmore, a Nordic M-VNO ? No sweat. Don't worry, be happy.
Will easyMobile.nl succeed ? Of course : Telfort x Telmore = more for Tele2, the strongest combo. Will easyMobile.de succeed ? Of course : it's on T-Mobile, the pinkest of all networks. Besides, easyMobile can leverage on a strong customer base in Germany : 3M subs to TDC's Talkline. A walk in the park, I telyou !
Actually, if you read closely, easyMobile.de happens to be a new JV between TDC and TIH Invest A/S (owned by Rasmussen himself, the founder of Telmore and CEO of easyMobile). This vehicle will be the new base to launch attacks "in up to 10 other European countries" in the name of easyMobile.
In other words, Stelios Haji-Ioannou is out of the picture : easyGroup provides the branding and lets telecom specialists handle the business. The Greek Serial Entrepreneur washes his hands : now you can fail, I won't wail.



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