20070626

Saint Hubert Mobile, pray for customer hunters

1.18% of the market, that was Frederic Nihous's score at the French presidential elections last April. Predecessor Jean de Saint Josse got 4.23% back in 2002. How much will Sebastien Harle d’Ophove get ?

The founder of Saint Hubert Mobile, the first MVNO by hunters for hunters, must be roaming the corridors of CPNT (Chasse Peche Nature et Tradition), the French pro-hunting pro-rural party / lobby who pushed Saint Josse and Nihous, not to mention 245 candidates for the recent legislative election.
"SHO", who used to work for Belgian MNO Base, needs to build another base from scratch. And the first logical step is to try and scare up a few preys among the 420,645 people who casted a ballot for Nihous 2 months ago.

Oh my deer... niche marketing if I ever saw one !

Saint Hubert, patron of hunters, is hosted by MVNE Coriolis... not much of a guarantee either. These days, fellow French and European MVNOs are hunting investors more eagerly than they are hunting customers. Bad vibes for Ten Mobile, debitel, TDC... not to mention Amp'd in the US (under cash perfusion from Verizon Wireless).

easymobile tries to survive by changing business models in a Blyk. I come for free, advertising can finance everything, I'll grow the helluva big customer base and be the king of the hill.

How many "free" ISPs survived ? At least those could bloom in a dial-up, non-broadband era...


Actual hunters won't waste time nor bullets for such poor game.




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