Lagardere Active meets YouTube

An interesting partnership was announced at the 2010 MIPTV between Lagardere and YouTube for the international distribution of online videos, ranging from short programs to fictions and documentaries.

Turning the group's traditional media brands (ie Elle) into truly multimedia cash machines... this 3-year agreement is vintage Didier Quillot, who already boosted digital revenues to 7.5% of Lagardere's total turnover.

YouTube / Google promotes its own key features : advertising and DRM, with the IDfication of each content and the total control of diffusion for each region. Of course, this is pure streaming and no download is allowed.

Both partners will share advertising revenues, and the enduser will access new contents for free :
. short in-house programs (caranddriver.com, elle.fr, europe.fr...) : 7,000 by summer 2010, 15,000 by EOY. Distribution : 45% for the French market
. long programs (Lagardere Entertainment) : 315 hours by summer 2010, 600 by EOY. Distribution : 80% France 20% International
. TV programs and cartoons from Lagardere channels, including TV archives. Distribution : 100% for a French audience.

mot-bile 2010