iAdMobsters and multitaskers

Apple will take a 40% for all ads on its new advertising platform : iAd.

Google will gobble AdMob (whose moto happens to be "Enriching Mobile") with the benediction of regulators on the grounds that Quattro Wireless* + iAd = Google left some room to whatever's left of competitors.

iAd focuses on in-App advertising across iPhone, iPad*, and iWhatevercomesnext. Steve Jobs estimates the potential at 1 billion ad impressions per day on existing Apple devices.

Google focuses on everywhere, including iPad, iPhone, and iPutaspellonyou. It's been a long time since Big G ditched that billboard advertising "over 1 billion burgers served".

But iPhone OS 4 also offers improvements in multitasking, a word Cupertino definitely seems to be getting a grasp on.

mot-bile 2010

* snatched by Apple last January (see "SK Telecom pushes Android"). Google's purchase of AdMob last September has not been okayed yet.
** which eventually sold 450,000 units in 5 days instead of the 700,000 on day one earlier outoftheballparked by a fan (see "iFad's deliberate marketing blur") - anyway a good score. More significant : 600,000 ebooks and 3.5 M apps downloaded (iPad apps store claims 3,500 applications).