20080202

Your personal safe haven

I just answered a friend's question about convergence. Which led me back to a point I raised a couple of years ago*.

As the customer experience in a converging environment gains in seamlessness and fluidity, a sense of unease may be growing. Yes, as expected, the home and the office won back part of their central role. Yes, as expected, a main personal device allows you to switch seamlessly from a residential to a nomadic to a mobile mode. But at the same time, you are more and more led to grow what I call your "main ID" on distant servers.

Nowadays, social networks services get a major slice of that aggregate. It used to be your e-mail service provider, your homepage host or your blog dealer. It may be someone else tomorrow... and not necessarily that Microsoft-Yahoo! 800 pound gorilla (the latest Alien-Predator flick, or rather the latest 70s-90s revival).

But there as well, convergence is on the way. And the consumactor will be torn between the one-stop shopping need of a centralized management and the fear of leaving his most precious personality to one greedy corporation.

To me, beyond the access commodity, the core of the value shall lie at that level. And the best service providers will have to be as efficient, independent and trustable as top private bankers in charge of precious diversified portfolios (ie cultural rights, databanks, IDs...).


* see "
Open Spheres, Personal Spheres, Shared Spheres and Safe Heavens" (20050520)



1 comment:

Zec said...

I can see only one player holding my ''main ID''. Google. Yes, privacy is cheap :)

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