Sideloading live concerts

Nokia claims that 75% of mobile music downloads are actually sideloaded via the PC. So while competitors launch "traditional" online stores (PlayNow for SonyEricsson), the Finns teamed up with Universal Music Group to offer "Come With Music" packages : a sexy name for a classic hardware + 12 month subscription package... except the service is unlimited music downloads, and the mobile operator is out of the loop.

Orange Music Store eventually tries to catch up with the Vodafone platform, but at the same moment SFR Live Concerts puts the bar one notch higher. Vivendi must have noticed that the business models of music majors are changing, that album / track sales go down while live events and merchandizing go up. Majors are trimming off their catalogues, renegociating contracts, competing with concert producers, and building participating platforms to scoot new talents across the web 2.0.

So Live Concerts makes sense. So did SK Telecom's Auditions 6 years ago...