20070728

M6 Mobile and Orange celebrate

2 years after launch and one year ahead of schedule, M6 Mobile by Orange hits the 1M mark (767,000 subs EOY 2006) and claims a new target of 1.5M EOY 2008. France's most succesful MVNO is not a MVNO but a JV wrapped around a licensing agreement targeting the younger generation (15-25).

France Telecom's Lombard and M6's Tavernost confess today to Le Figaro they have other plans in mind, but not in the soccer rights field. Yet. More good news for Canal+, under pressure by France's Pro League : the LFP wants to maintain its contract at a high price in spite of the recent merger of TPS with Canal Sat, but was recently deterred (by a court ruling) from switching from a 3 to a 5 year contract in order to attract more bidders. M6 recently snatched rights for not so minor events, including part of FIFA World Cup.

M6 just developped new threads to an already impressive web (M6 Web manages over 50 sites including M6.fr, the country's second audiovisual website in audience after TF1), both in the small ads field :

  • atonservice.fr : students jobs focused on services to individuals, likely to feed M6 Mobile's core target, already under the spell of the M6 Group for music.
  • a 34% participation in PagesJaunes Petites Annonces (a PagesJaunes Group subsidiary), bound to boost another of their major verticals : cars and motors.

The fun doesn't come from Orangeworld but from a partner more fit for the job and that's OK for FT : keeping youngsters is a tough job and the Orange brand is there, ready to help them switch to more serious applications when the time comes.



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