20070526

Vivendi Mobile Entertainment : Vizzavi's Second Life ?

The epitome of early WAP failures for many, Vizzavi happened to be a very successful portal : it opened the gates of Universal for Vivendi and of Mannesmann for Vodafone. Never mind the few commoners using the service door during the JV's short life.
This time, Vivendi Mobile Entertainment* means non virtual business. A paid business model leveraging on the group's successful subscription-based business models : Canal+ and SFR claim 10 and 18M subs in France, Vivendi Games 6M worldwide just for War of Warcraft, and Universal Music does sell a few tunes here and there too.

Somehow, the new portal will compete with a couple of powerful partners, but that could prove easier than growing up in a family of brands with strong egos. Yet, this time it may work, and not only because of the commoditization of broadband : Vivendi seems ready to play it smart and sexy.
Each member of the family looks fitter, more confident, a leader in his own field, more concious of its own role than a couple of years ago, when all frontiers were blurred but convergence still a joke.
I wish Cedric Ponsot and his teams the best, and the time of their lives.


* I prefer the full version to this Vivendi ME reminiscent of Windows Y2K OS



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