Dell @ Wal-Mart - everyday low profile

Michael Dell used to boast about a constistent strategy relying from the start on his own Intelligent Design. Then came the first Darwinian inputs : diversity with AMD (Intel partly outside), IdeaStorming for Ubuntu (Linux inside)...
Now this : indirect sales. Through no other than Wal-Mart if you please (one year after the trials in two malls - Dallas, TX and West Nyack, NY).
Shaking the very core of the Business MoDell... but more trivially following a natural trend : you cannot skip the real life presales customer experience.

Dell eventually realizes some of their customers like to be asked "what makes you unique ?" But some analysts will ask Dell "what makes you unique now ?"


sites : ideastorm.com, ubuntu.com.