UNOMobile, COOP and TIM : mobile sells in Italia

"Parlare di più, pagare di meno". Talk more, pay less ; that will be UNOMobile's moto. Is this Carrefour unit a full MVNO or only an ESP (Enhanced Service Provider) ? Anyway, another retailer is launching a MVNO in Italy : COOP will propose CoopVoce to its 6.5M members and their families (18M people overall), aiming for 1M subs in 3 years with a EUR 200 M turnover. CoopVoce will be hosted by TIM.

"Talk no more, unless I pay less". That could be the reason why AT&T declined the same TIM (through the Olympia-Pirelli-Telecom Italia cascade). But American Moviles and France Telecom (now with Morgan Stanley) remain in a shopping mood. For them, it could be "Parlare di più, pagare di piu".

"Parlare di più" ? Vodafone seems to perfectly understand the Italian MVNO dialect : Vodafone Italia will host both UNOMobile and Poste Italiane, and it is even using the same language to talk to fellow brits (BT aims at 10% of the biz market with its convergence offer, but needs a godfather to enter it).

* branded 1Mobile - with the same 1 as the group's trademark logo for its first price products (see unomobile.it - still at the "coming soon" stage).

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