20070424

MVNO frenzy and extreme hangovers

Sprint welcomes another MVNO, and the utterly bankable KDDI Mobile brand has a crystal clear ambition : selling more Kyoceras in the US.
Meanwhile and closer to Japan, Google Phones are being made in Taiwan by HTC and cobranded by the MNO. The utterly bankable Google brand is definitely not meant to become a MVNO. Yet.
The so nineties Blyk concept is gathering an impressive pool of advertisers for its pan-European launch on Orange networks.
The so eighties Sonopia's DIY MVNO / MVNE concept is gathering an impressive media coverage. Get cool calling cards with your company's logo, grow as big as AT&T in less than two weeks... ego will sell this summer.
But the so Y2Ks WiFi - 3G PC Card concept doesn't sell : Helio Hybrid ends a partnership with Boingo going airbuso...
The MVNO primaries are definitely not over, but Amp'd clearly feels a Joementum - I don't have New Hampshire's figures (nor Canada's, for that matter), but this natural born winner is approaching the 200,000 subs mark (100,000 EOY 2006), with a 84% postpaid customer base (just slightly down from 89%), and ARPU remains strong at $100. Do you want the sign that says "purchase me right now" or the one that reads "wanted : Vegas wedding chapel" ?
Someone must clean this crowded place one way or the other, even the most extreme. Fortunately,
ExtremeMob (extrememob.com) is not the mafia's MVNO but the result of a deal between Xebra Limited and Vodafone UK. This fall, Extreme Mobile Limited will target the X generation with all the Weapons of Mass Disruption of the Extreme Media Group (extrememediagroup.com) : Extreme Sports Channel, Ex Publishing, Extreme Entertainment (content), Ex Events, Extreme Retail and even Extreme Hotels, Extreme Parks, or Extronics. "ExtremeMob is more than just about extreme sports, it’s about being an integral part of the lifestyle of under 24’s". The handset shown in the press release goes with an extreme headset, and the said "under 24's" may go with an extreme hangover thanks to Xebra's Extreme Drinks.
ExtremeMob can claim the Pole position : Xebra was recently purchased by Centernet / NFI Midas.



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