You are Commander of the T-World

SK Telecom are sipping T more aggressively than a Liptonic britton. After TTL, Ting, TU Media* - , T Roaming or T-PAK**, they branded their new one stop online experience T-World (tworld.co.kr), yet another layer between SKT and its services brands. The logo appears on many ads and looks like a big orangish T (which should please both T-mobile and Orange) popping out of a screen. It nurtures its own "events" such as a T World festival.
The T World website mostly constists of a frame connected to all the other brands websites.... Definitely less interactive than "You are Commander", SKT's latest MMORPG.

Remember the MOMU*** ? SKT decided to launch an international version of its online Mobile Museum. Forget the "museum" thing. This "Global MOMU 2006" (eng.momu.co.kr) appears to be a display for SKT's latest services, technos and solutions ; the perfect pedagogic tool to serve its international ambitions.

* now dubbed "Real DMB TU" - a positive way of distinguishing SKT's pay S-DMB from free T-DMB, which doesn't hold virtual market share as we recently discussed (20061124) in "
3M DMB subs - SBSM on its way", in which I also mentioned RFID, but without mentioning SKT and KTF's latest shows of mobile RFID and instant payments at RFID/USN Korea 2006 as well as across U Seoul. Not the University of Seoul but "Ubiquitous Seoul", the expression covering the NFC / WiFi / Wibro / Whatever cloud envelopping Korea's capital city. Koreans love to label everything with popular expressions. Like "Well Being" (pronounce "wellbing"), "Ubiquitous" is becoming a "must have" flavor. All high tech brands have now their ubiquitous exhibition lounges for trekkies (including SKT's U World, a virtual town exposed in last year's edition of U Magazine and a little bit more animated than T World).
** see "
Pervasive Korea in US, China, Vietnam..." (20061030)
*** see "
Finding MIMO ? after MoMu and MoMa" (20050422)

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