20060811

MySpace France : dial fr for Murdoch

MySpace France opened their beta version on the web*. Un-translated US banners feebly try to animate an almost empty shell but you can count on Fox Interactive Media for tying a few knots with local media partners.
In France,
Murdoch's blog machine cannot leverage on a strong News Corp presence and worse, it will face a strong leader with a rather newscorpish look and feel : Skyblog sounds like a Sky branch and succesfully targets the illiterate. Yes, the global deal with Google can bring audience, but not substance... and especially not MySpace's trademark podcastable broadband-broadchested-six-pack-daily-mirrorish substance.
MySpace France must be finalizing some partnerships with a cellco /
M-VNO, and certainly with TV / radio channels. I don't expect Arte / France Culture executives to be shortening their holidays.


* dial
http://fr.myspace.com/ for Murdoch ; myspace.fr seems to be auctioned by its opportunist owner.



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