Is it the sky falling over MySpace and Ruppert Chicken Little Murdoch or just acorns from his new Korean partner in the mobile arena* ? A few weeks after Helio, SK Telecom are about to launch Cyworld in the US.
Right now, the beta version** only hosts 364 clubs but totoris are already up for grabs and unlike in Korea, there is a clear focus on the younger generations. Besides, there is more (Mini)room for actual pictures and actual goods for your totoris vs the usual virtual Minimes and virtual goods... which should mean a more direct broadband war to News Corp's podcasting giant. The question is : how long before cyworld gets mobile in the US too ?
Next stops for the cyworld train : Europe, South America and India.
* about the Helio-MySpace deal, see "MySpace Mobile On Helio with Hero and Kickflip" (20060220)