20060520

A new Vodafone vis-a-vis Japan

Far from Jean-Marie Messier's extravaganza at Quai Branly celebrating the purchase of Mannesmann by Vodafone and that of Universal by Vivendi (and matter-of-factly the launch of Vizzavi), Arun Sarin and Masayoshi Son shook hands at a Tokyo hotel to celebrate the sale of Vodafone KK - to Softbank (and matter-of-factly the launch of a 11 bn yen and 50-50 JV between Vodafone and Softbank).
We're not witnessing the birth of the next Yahoo! : because Son has been holding Sunnyvale, CA in his heart and wallet for too long, but also because this JV is more about actual mortar than virtual clicks.

The Indo-Brit and the Korean-Japanese will cooperate on handsets (development and purchase), software (creation) and mobile content (creation and distribution). No farfetched branding this time - only a sober Softbank Mobile Corp to replace the doomed KK, and no hint regarding the future of Vodafone as a brand in the archipelago.



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