20060521

HBO Mobile highlights, teasers and tasers

Nothing disruptive in today's article in the NYT "For Tiny Screens, Some Big Dreams" (20060521). Digital Chocolate's shares should go up for a while but beyond that, nothing really new.
Yet, that was the occasion to mention HBO Mobile and the concept of series-highlights for catch-uppers, some kind of a sequel-teaser for those who missed the Sopranos or their favorite program. You can see who stole the base during the bottom 5th without being stuck on your seat for 9 innings, you can tell what Jack Bauer's been doing without following him everywhere all those damned 3600 seconds. That's what highlights are all about : putting the bulk of the time in the dark. That's what mobility is all about nowadays : getting more essential but less substantial.
The younger generations are growing up with their own figures of speech (which has always been the case), their own writen language (an heritage from SMS and e-mail) and now their own emotional quick fixes (sneak peeks, highlights, teasers, flashes, vibrations, artificial "Events"...) ; your mobile and your remote control* as tasers directed towards yourself. It's getting more and more difficult to make you react but that's the only way to make you feel still alive.


* in my case, it's the same device, remote con becoming a basic feature in handsets. Korean web, TV and mobile programs are becoming more and more exhausting for overstimulated networks and viewers.



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