20060407

Digital rights and sports wrongs

Netcos, telcos, cellcos, ISPs... Look at them fight for the rights to broadcast the 2006 FIFA World Cup and other major sports events. Did they only read the labels beforehand ? Did they even check what came in the package under the nice wraps ?
Partners and official sponsors are associated to the successes and failures, the world records as well as the criminal ones. Eventjackings by terrorists ? I'll take it. A Julifest project by German and Polish neo-Nazis ? On the house. Athletes on steroïds ? Don't mention it (official MLB broadcasters ESPN don't : actually, they will even air a 10-part series on the rise and rise of pristine Barry Bonds...).

Much food for thought, a lot of trash for sewers, but as an accomplice, you cannot join the bashing crew.
Sir Ruppert found the right angle. As usual, it's not the moral one : after joining News Corp, the MySpace community kind of turned into a web tabloïd for the masses by the masses. Because bashing became the new National Pastime, here's your DYI O'Reilly Factor, your own ultimate real-TV-over-you-name-it.
MySpace Mobile will be launched at about the same time as ESPN mobile*. On the same Sprint 3G EV-DO network. Expect a full coverage of the World Series.

* see "MySpace Mobile On Helio with Hero and Kickflip" (20060220) and "SK-Earthlink - postponing and smartcasting" (20051021)



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