20060415

Another good fairy over Helio's cradle

After the 65+ million MySpace members*, Helio LLC adds the half billion Yahoo! users to his wishlist.
Among the key features included in the partnership : Yahoo! Search (dedicated button), Yahoo! Shortcuts, Yahoo! Mail, Yahoo! Messengers and all Yahoo! content channels, plus cross-marketing operations.

More partnerships should follow, but the not-yet-born M-VNO already presents a healthy face. Technical witchcraft plus marketing know-how... SK Telecom's DNA starts showing.



* see "
MySpace Mobile On Helio with Hero and Kickflip" (20060220)



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